Animal Tracking and Livestock Intelligence

CERES TAG, the global leader in direct-to-satellite animal tracking and livestock intelligence, has announced the launch of its newest product, the CERES RANCHER (™). This advanced technology represents the latest advancement in a series of innovations designed to equip ranchers, producers, veterinarians, and researchers with powerful, real-time insights that strengthen cattle operations from pasture to plate.

Following strong growth in the U.S. market over the first half of 2025 and early success with key partnerships and distribution. CERES TAG has expanded its portfolio with a device that incorporates feedback from years of field use across global operations. The CERES RANCHER builds on the strengths of the original CERES RANCH device, delivering new functionality, durability, and simplicity to producers.  All while maintaining the accuracy and reliability that has defined the company’s reputation.

“This is the next level of livestock intelligence to meet the future and current demands of ranching,” said David Smith, Co-Founder and CEO of CERES TAG. “We’ve listened to producers, researchers, and field experts around the world, and RANCHER is the result of this research. It delivers better analytical data, faster, and with greater ease of use.”

The CERES RANCHER includes improvements in battery performance and a stronger, more rugged housing. It features a simplified application process and a newly designed activation tool. Improving alignment and reduces user error. Additionally, its updated algorithms now provide separately reported data for resting and ruminating behaviors, a critical development for producers and researchers seeking to better understand herd activity and efficiency.

As livestock operations across the U.S. face mounting pressure from reduced herd sizes and rising calf prices, tools like CERES RANCHER offer real advantages in herd management. With continuous insights into grazing, movement, health, and behavior, the device supports better decisions, streamlined labor, and increased profitability for producers of all sizes. “Our platform is not just about location, it’s about insights that help producers be more productive and thrive in today’s competitive environment” Smith added. “We’re focused on improving productivity and profitability with every tag.”

CERES RANCHER will be available through approved distribution channels. The original CERES RANCH device will continue to be offered while supplies last, giving producers the flexibility to choose the product that best meets their operation’s needs.

CERES TAG continues to scale its presence across North America with the mission of redefining ranching through animal tracking and livestock intelligence. With clients including Lykes Bros. Ranch in Florida and research collaborations with the University of Tennessee, the company is quickly establishing itself as an essential platform in modern livestock management. CERES TAG is the world’s first direct-to-satellite animal health intelligence platform, delivering secure, real-time insights on cattle health, behavior, and location without the need for cellular networks or manual data collection. With operations across the U.S., Australia, and beyond, CERES TAG is reshaping how producers and researchers manage animal health, biosecurity, traceability, and profitability.

For more information about CERES TAG and its innovative solutions, visit www.cerestag.com.

 

 

 

 

 

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R&R Machine Works Empowers Feedlot Professionals

 

R&R Machine Works empowers Feedlot Professionals.  For nearly five decades, R&R Machine Works has stood as a trusted leader in the agriculture and feeding industries. Renowned for its innovative approach, exceptional quality, and unmatched customer service, R&R has carved a reputation as the go-to partner for feedlot owners, managers, and beef and cattle producers. 

With its commitment to both tradition and technological advancement, R&R Machine Works continues to meet and exceed the evolving demands of the modern agriculture industry. Here’s how this trailblazer is shaping the future of feeding and industrial manufacturing. 

Why R&R Machine Works  Stands Out 

A Legacy of Excellence: 

Since 1976, R&R Machine Works has been a household name in the agriculture industry.  They deliver top-tier manufacturing solutions that consistently perform under the toughest conditions. Producers around the globe trust R&R for their roll servicing, feed mill manufacturing, automation services and equipment needs.   R&R  Machine Works Empowers Feedlot Professionals to be their best.

Advanced Automation & Solutions: 

R&R is a leader in automation technology, delivering innovative solutions that redefine efficiency. Their state-of-the-art systems, such as the RR 2000 automation system and the R&R Analyzer, are designed with precision to streamline processes, enhance consistency, and boost productivity. By minimizing maintenance needs and improving nutritional efficiency, R&R’s technology provides measurable benefits for producers. 

With the expansion of their Industrial Services division, R&R has elevated automation to new heights, offering near “lights-out” operations with advanced remote monitoring and rapid responsiveness. These advancements significantly enhance profitability, making R&R a trusted partner in driving success for its clients.

Comprehensive Services: 

R&R goes beyond providing machinery, delivering comprehensive millwright services, industrial solutions, automation systems, roll servicing, and a wide inventory for leading brands. With 24/7 U.S.-based support and an extensive international distribution network, R&R ensures you always have access to the expertise you need. The recent acquisition of Farmac Industries further strengthens R&R’s capabilities, expanding its offerings and expertise. The launch of R&R Industrial has elevated the company’s ability to provide responsive site design, construction, and full-service solutions. Combining advanced automation, millwright services, and electrical contracting with R&R Machine Works’ global reputation for quality, R&R continues to set the standard for industrial excellence.

Consistent Quality and Reliability: 

The company’s motto, “Built to work, not work on,” reflects a deep commitment to creating reliable, durable machinery. Producers across the U.S., South America, Australia, and Europe trust R&R for its consistent performance, impressive customer loyalty, and ability to adapt for years of productive use. 

At R&R Machine Works, innovation drives everything we do. We continuously analyze industry trends and customer needs to better serve the feed industry, a commitment that fuels our advancements. Over the past year, we launched groundbreaking equipment, including the R&R Hydro—a revolutionary Hydro Infusion System. Unlike traditional methods that depend on soil and weather conditions, this cutting-edge technology ensures a consistent supply of premium-quality livestock feed.  Regardless of external factors.

The R&R Hydro System offers precise moisture measurement within the grain, not just on its surface. It systematically applies water or surfactant with accuracy, eliminating reliance on outdated or imprecise methods. This process ensures grains achieve the optimal moisture level before the gelatinization stage, unlocking the fullest nutritional potential of the flake.

Hydroponic fodder processed through this system is packed with essential nutrients vital for livestock health and productivity. By creating a controlled environment that enhances nutrient absorption, this highly digestible feed supports better overall livestock health, boosts reproduction rates, and improves the quality of meat and milk. As more farmers recognize the critical link between superior nutrition and improved outcomes, hydroponic fodder is quickly becoming an indispensable solution for healthier, more productive herds.

Real-World Success Stories 

Unmatched Operational Efficiency: 

An R&R customer managing 45,000 cattle achieved remarkable ROI within just 60 days of implementing the RR 2000 Automation System. By incorporating R&R’s Flakers, Steam Chests, and Analyzers, the operation enhanced feed quality. This has minimized maintenance costs, and significantly improved livestock health—all while expanding their capacity to 65,000 head. 

Proven Performance in Tough Conditions: 

From rural Mexico to Australia, farmers trust R&R Grain Cleaners to tackle even the toughest challenges, such as processing exceptionally dirty grains. Many clients who switched from competing brands praise R&R equipment for its consistent reliability and superior performance, even in the harshest environments. 

Enduring Partnerships, Built on Excellence: 

For decades, countless producers have remained loyal to R&R.  Producers say benefits like increased efficiency, cost savings, durable machinery, and exceptional customer service. One long-term customer transformed their feeding operation from basic dry cracking to achieving up to 95% nutritional value, thanks to the continuous innovation of R&R’s equipment, services and team.

The Benefits for Feedlot Owners  & Producers 

R&R Machine Works empowers feedlot professionals in ways no one else can. Here’s what you can expect when you work with R&R Machine Works: 

• Improved Product Quality: Precision-engineered machinery ensures optimal nutritional value, boosting productivity. 

• Cost Savings: From better energy efficiency to reduced waste, R&R-designed systems will save you time and money over the long run. 

• Tailored Solutions: Whether you’re managing a small feedlot or overseeing hundreds of thousands of cattle,  and R&R delivers tailored solutions designed to meet the unique needs of your operation.

• Expert Service at Your Fingertips: Round-the-clock support ensures peace of mind and maximum uptime. 

• Future-Proofed Operations: Automation and innovation ensure that your business remains ahead of the competition. 

What’s Next for R&R Machine Works? 

R&R’s future is bright. The launch of their new 2025 production facility in Amarillo, Texas, is set to redefine lead times.  While also boosting service quality for clients. With expanded capabilities from R&R Industrial and initiatives for sustainable innovation, R&R is well-positioned to support agricultural leaders worldwide. 

Take the First Step Towards Transforming Your Operation 

R&R Machine Works has the tools, expertise, team and dedication to help you achieve new levels of success. Join thousands of satisfied producers and discover what sets R&R apart. 

Don’t just imagine the possibilities—make them a reality. Explore R&R’s innovative solutions now. www.randrmachineworks.com

 

Articles

Manual Cattle Chutes

 

From RFID tags to automatic milking systems and hormone implants, there have been countless advancements within the cattle industry over the years. However, one piece of equipment has remained all too similar, with very few advancements: manual cattle chutes.

Designed to help operators restrain cattle for safe handling purposes, most squeeze chutes often fail to meet the real-world demands of today’s cattle ranchers due to a lack of innovation. From handling larger breeds of cattle and bulls to withstanding everyday use, today’s manual cattle chutes frequently leave ranchers frustrated and, in some cases, injured, leading to a lesser profit and no choice but to look for better options.

The Problem with Most Manual Chutes

For many ranchers, a manual cattle chute is the star of their operation – some may even call it their right-hand man when handling cattle. From holding cattle for vaccinations and routine check-ups to keeping them still when helping a calf nurse, a squeeze chute is helpful for many things involving cattle. However, many chutes have failed to move forward with the advancements of the cattle industry, and this has become painfully clear as the days go on. This poses the question, where exactly do manual cattle chutes fail? 

  • Struggling to Hold Large Livestock

There’s no such thing as a “cookie cutter operation,” which means that not all operations or livestock are the same. This is why ensuring that the equipment can handle livestock of all sizes is key. Something that every rancher must face from time to time is working a bull through the chute. They present a unique challenge as their neck is often much wider than their head. This is why most ranchers will opt for a hydraulic chute to work bulls, as most manual chutes struggle to securely hold the animal, which can risk the operator’s safety. Weak head gates and squeezing mechanisms can lead to dangerous situations for all involved.

  • Too Many Levers

Imagine you have a mama cow coming through the chute, and right behind her is a small calf. With most manual cattle chutes, you’ll have to pause your operation in between animals to adjust the many different levers for the head gate and squeeze.

As all ranchers know, time is valuable in any operation, and good help is getting harder to find, so using a chute that requires multiple operators, constant adjustments and harder-to-use levers, simple tasks such as ear tagging, brisket tagging, or vaccinations can take up more time and energy than necessary. In the long run, this can reduce profits and take time away from other important tasks.

  • Not Built for Longevity

A cattle chute is an investment for your operation that is meant to last for generations. However, most manual cattle chute these days can hardly withstand the wear and tear of everyday use. Weak materials and poor construction can lead to the equipment breaking more often, causing ranchers to make more frequent repairs, which takes time and money away from the success of their operation.

Additionally, most cattle chute manufacturers choose to galvanize their equipment, which can be more costly in the long run as galvanized equipment is more prone to rust and damage from the harsh effects of UV Rays.

These issues and many others can leave many ranchers questioning which manual cattle chute is the best for their operation. They need a solution that can withstand elements and hold any size of cattle, from the smallest calves to the largest bulls. Luckily, Arrowquip has the perfect solution: the Arrowlock manual cattle chute lineup.

The Arrowlock Cattle Chute Advantage

Recognizing the need for something new within the cattle handling industry, Arrowquip launched their new Arrowlock lineup – a series of manual cattle chutes designed using the feedback of ranchers across North America to make their work safer, easier, and more efficient. The lineup consists of the Arrowlock 55 Series, Arrowlock 75 Series, and the Arrowlock 88 Series. Each chute offers its own innovative solutions that prioritize the needs of the modern-day cow-calf rancher for a seamless operation every time.

  • More Power than Most Hydraulic Chutes

Yes, you read that right… The Arrowlock 88 Series squeeze chute sets the new standard for manual cattle chutes. Unlike the other models in this series, this chute features an adjustable head gate with three settings (calf, cow, & bull) so that operators can securely hold even the biggest cows and bulls without the risk of them slipping out.

When in the bull setting, the Arrowlock 88 provides up to 7.7x the pressure as its previous Q-Catch model, making it the only manual cattle chute in the industry that provides more pressure than most hydraulic chutes.

Operators can safely work cattle without worry by guaranteeing a strong hold on cattle. Additionally, with the Arrowlock Head Gate, the chances of hip lock are almost impossible. If the operator gets into an issue where the animal gets stuck, the solution is simple.  All they have to do is apply slightly more pressure to the head gate handle when opening than usual. And the head gate should pop open, making the situation less stressful and your cattle handling experience simpler.   

  • True One-Person Operation

Getting too many people involved to operate a cattle chute can often be more hassle than necessary. That’s why the Arrowlock cattle chutes are designed with a true one-person operation in mind. With these chutes, you can control the head gate and squeeze from one spot. 

Thanks to an adjustable head gate handle that can slide from the front to the back of the chute. The ability to operate the chute from one spot reduces the amount of movement required, saving you energy. It also helps to maintain a lower-stress environment for the cattle. Streamlining your operation to create a more enjoyable experience for all involved.

  • Built to Withstand the Test of Time

When you purchase cattle chute you want to ensure it withstands the rowdiest cattle and the harshest weather. At Arrowquip we manufacture our equipment with only the toughest materials because we understand that equipment can endure lot. 

Heavy-duty North American steel manufactures each chute and experts’ powder-coat it with the famous Arrowquip green that all ranchers know and love.

 The Arrowquip engineers have also taken every step.  To ensure that the Arrowlock Head Gate will withstand the test of time.  During the beginning stages of the Arrowlock, Arrowquip’s team of engineers ran the head gate through thousands of cycles.  To ensure no wear on any of the parts. Additionally, they were so confident in the ability of the Arrowlock. That they put a lifetime warranty on all locking mechanisms.

The Arrowlock lineup, especially the Arrowlock 88, is a testament to Arrowquip’s commitment to making the ranching industry easier and safer for ranchers everywhere. By addressing the core issues ranchers face every day. Arrowquip has created a manual cattle chute lineup that stands above the rest no matter what kind of cattle operation you run. 

For ranchers tired of the limitations and safety risks that older manual cattle chutes offer. The Arrowlock lineup proves there is a better way. When it comes to cattle handling, the right equipment makes all the difference. To experience the Arrowlock advantage and learn more, visit arrowquip.com or call 1 (866) 383-7827.

Kaydence Michalsky | December 2024

American Cattlemen 2024

 

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