ICA NAMES NEW DIRECTOR OF GOVERNMENT RELATIONS & PUBLIC POLICY

AMES, Iowa – Iowa Cattlemen’s Association (ICA), the leading grassroots organization supporting Iowa’s beef cattle industry, is pleased to announce Kelli Wicks as their new director of government relations and public policy. Wicks nbrings a unique background of experience and skills that will complement the association’s policy work and continue to drive legislative efforts promoting Iowa cattle producer’s profitability and productivity.

Wicks’ most recent roles as the manager of market growth and manager of international market development with the National Pork Board hold many parallels. In these roles, she was responsible for international initiatives, consumer segmentation insight integration, innovation, and the introduction of new technologies. Throughout her time with the National Pork Board, Wicks points out that knowledgeably showcasing their work for stakeholder buy-in was a top priority and has positioned her well for similar work with legislators.

Prior to the National Pork Board, Wicks served as a two-time Wallace-Carver Fellow with the USDA – ARS and FAS and as a farmer relations intern with Midwest Dairy. She also was a Borlaug-Ruan International Intern in Addis Ababa, Ethiopia at the International Livestock Research Institute.

Wicks holds a master’s degree in international agriculture with a focus on international trade and development from Oklahoma State University. She has a bachelor’s degree from Iowa State University where she double-majored in agriculture and society and international agriculture with a minor in animal science. Wicks grew up on a small cattle operation in north central Iowa. She raised and showed purebred cattle across the state and the nation.

“I have a deep passion for the agriculture industry,” said Wicks. “I am constantly striving to advocate for agriculture and everyone it impacts. In my previous work experiences, I have worked to serve producers in all facets of agriculture to make sure their voices are heard. I can’t think of a better way to utilize my skills for Iowa’s cattle farmers than by serving the members of ICA as the director of government relations and public policy.”

ICA is currently working on policy development and priorities for the upcoming year. Wicks joins the team at an opportune time to take part in this process, work collaboratively with policy committees, and strategize with ICA’s lobbyist and leadership to build upon the momentum of last year’s legislative session.

“We are excited to welcome Kelli to ICA and look forward to the unique perspective she will bring to the role,” said Bryan Whaley, ICA CEO. “Her demonstrated dedication to serving producers through her work experience with member- driven organizations and background to guide decision-making with strong buy-in will be great tools she can leverage to promote policy priorities that matter to our members.”

ICA looks forward to welcoming Kelli Wicks to the team and continuing our mission of serving Iowa’s beef cattle industry now and in the future. Wicks’ first day will be November 4, 2024.
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About Iowa Cattlemen’s Association (ICA): Iowa Cattlemen’s Association represents nearly 8,000 beef cattle producerfamilies and associated companies dedicated to the future of Iowa’s beef industry. ICA’s mission is “Grow Iowa’s beef business through advocacy, leadership, and education.” www.iacattlemen.org.

Unlocking The Potential of An Authentic Wagyu Program

Unlocking The Potential of An Authentic Wagyu Program

By Jessica Graham

One of the best things about the American Cattlemen Podcast is our ability to bring you the latest information in the cattle industry. We are constantly bringing you ways to grow, diversify, and specialize your farms and ranches. We know this economy is tough on everyone and that is why we have a special series being released right now you will particularly enjoy. In our wagyu-focused mini-series, we cover information about a quickly growing breed, and we pair it with advice on how you can incorporate wagyu in your operation.

In the episode titled: “American Cattlemen’s Podcast with Ginette Gottswiller & Dr. Keith Belk as we Kick Off Our American Wagyu Conference Series”, we kick off our deep dive into the wagyu breed”, we kick off our coverage of the wagyu breed. Is this a good fit for your operation? Give the series a listen and ponder if you should have high-end wagyu genetics.

This flagship episode takes place at the American Wagyu Conference in Williamsburg, Virginia. We had the pleasure to connect with special guests Ginette Gottswiller and Dr. Keith Belk. Jeanette lives in northwest Missouri and operates an agricultural consulting and marketing company and assists her family on their diversified cattle and crop operation. Dr Keith Belk serves as professor at Colorado State University, and is an adjunct professor in the Colorado School of Public Health.

What is An Authentic Wagyu Program?
Both Gottswiller and Belk have previous work experience in the cattle industry that they outline. That experience has honed their skills and driven them to be instrumental in developing An Authentic Wagyu Program. Gottswiller goes on to outline what the program entails, “The authentic wagyu program will be written to have a source and age verification component along with parent verification, and that will be through the AWA [American Wagyu Association] heard book as well as DNA parent verification. Additionally, there will be remote grading a USDA. And it does not have to be remote grading, I’ll say a USDA grader. We realize that many of the producers are going through a local processing plant. So remote grading is what is very key to this, to make this accessible to all the farmers and ranchers that want to participate. And then that final piece is a trace back program.”

Gottswiller explains the importance of the program and why tracking is important, “Consumers could, if they’re in The Authentic Wagyu Program, trace back by DNA technology to that original animal that was brought in for harvest. So those are, are the components of what The Authentic Wagyu Program will be in the beginning. There are many points that you can add to a process verified program, and so these are those beginning points that that we felt were the most important to verify in the beginning”.

The Growing Demand for Wagyu
Dr. Belk echoes the vision outlined by Gottswiller. He goes on to speak about the benefits and the demands from the consumers, “[The program] ties together the production of true wagyu genetics and beef products with the quality attributes that wagyu are known for and that consumers demand when they when they pay for wagyu products. That’s something that is going to benefit the entire industry.”

Dr. Belk goes on to outline the importance of The American Wagyu Association’s Authentic Wagyu Program. He states, “This program is based on third party evaluation of whether the programs in place are meeting the standards that the organization has put together.” So, a third party audits the program to ensure consumer confidence. This way consumers know the labeling is correct, and they are buying wagyu beef. He goes on to elaborate, “This adds credibility to a system into a label that helps consumers be make purchasing decisions in a more informed way. I’m really excited about [The American Wagyu Association] rolling out this program and protecting the breed integrity by doing it.”

As always, we’re excited to be able to deliver the latest information on a growing breed right to your home. You can listen to this podcast, as well as past podcasts at: www.americancattlemen.com/podcasts.

USCA Attends the Farmers and Ranchers in Action Event

Dear Committee Members,
USCA attended the Farmers and Ranchers in Action event at the White House with Secretary of Agriculture, Tom Vilsack and other White House and Agency staff. The event was attended by a range of commodity groups and many farmers and ranchers. Conversations focused on strengthening rural support systems and improving programs that provide reliable markets, funding, and support for farms and ranches in all communities. In addition to the announcements outlined below, we were given an opportunity to share areas we would like to see more improvement in. Below is the information relevant to the committee. Look forward to an invitation for the committee to meet and discuss this along with other items for our Annual Meeting this December.
  1. Fair and Competitive Markets
Secretary Vilsack announced an interim report about the current condition of competition in the meat industry. The report has identified hidden fees and unfair pricing as major issues in the beef market. As next steps, an opportunity to comment in an Advanced Notice of Proposed Rulemaking will be issued to collect responses on issues with Alternative Marketing Agreement (AMAs) and potential interventions. The options presented will include:
  • A 50% cap on the use of a regional cash negotiated benchmark unless the regional benchmark meets regulatory standards for depth and reliability.
  • Limitations on meat packers’ exclusivity agreements or exclusivity trade practices.
  • Prohibitions to prevent meat packers from engaging in certain trade practices that provide the opportunity for them to manipulate the base price in these agreements.
  • A prohibition on meat packers from delaying the pick-up of live cattle that they have purchased.
  • Written documentation requirements for meat packers to assess contributions to price discovery and to determine compliance with any regulations adopted, etc.
  • A number of the interventions reference the potential for using exchange trading as a potential tool and ask questions about the value of doing so.
Please let me know if you have any questions, and feel welcome to send any feedback my way. Talk soon!
Best,
Kalina Reini | Director of Policy and Public Affairs

United States Cattlemen’s Association

kalina@wssdc.com | (202) 870-0156

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