Category: Industry News

Seedstock Plus Names Matt Burbank Chief Executive Officer

Posted on by Cattle- Web-Manager-1

Seedstock Plus — Next Generation

Matt Burbank Named CEO

Matt Burbank, St. Catherine, Mo., is the new chief executive officer of Seedstock Plus, LLC, the
nation’s largest full service genetic supplier of Gelbvieh and Balancer genetics.

“Matt’s proven track record and previous service to our organization make him the logical choice
to lead Seedstock Plus into its next era,” says Brian Dunn, president of the Seedstock Plus Board
of Managers. “We’re excited to work with him in expanding opportunities for our members and
commercial cow-calf clients.”

Matt grew up with Seedstock Plus. Until recently being named CEO, Matt’s father, John
Burbank, served as the organization’s only CEO since it was established in 2000. John and his
wife, Laurie, were among the Seedstock Plus founders. Since then, Seedstock Plus has developed
and marketed more than 22,000 bulls to more than 4,100 customers in 40 states, Mexico and
Canada. Current Seedstock Plus membership includes 33 seedstock producers from eight states.

“Since the beginning, Seedstock Plus has aimed to provide commercial cattle producers with
genetics that fit their unique production environments and marketing goals, backed by cutting
edge genetic evaluation and customer service,” Matt says. “This goal continues as we help our
customers and members navigate the evolving cattle and beef industries.”

“Seedstock Plus continues today as it began, an organization serving as the intersection between
seedstock producers building genetics of integrity and commercial cow-calf producers utilizing
these genetics to their benefit,” John explains. “I’m proud of what we’ve been able to accomplish
so far, and I look forward to watching the organization progress under Matt’s leadership.”

Cammie Burbank, Matt’s wife, assumes Laurie Burbank’s previous responsibilities, including
Seedstock Plus office management and record keeping. John and Laurie will continue serving the
organization in advisory roles and providing customer service.

“I’m excited for the opportunity to lead Seedstock Plus into its next chapter,” Matt says.
“Prospects continue to shine bright for our members and clients, and opportunity will continue to
grow for them as the nation’s cow herd expands.”

For more information:
Matt Burbank
Seedstock Plus, LLC
877-486-1160

 

POLARIS INTRODUCES BREAKTHROUGH POWER, INNOVATION AND VALUE  ACROSS 2027 OFF-ROAD LINEUP

Posted on by Jessica Graham

POLARIS INTRODUCES BREAKTHROUGH POWER, INNOVATION AND VALUE  ACROSS 2027 OFF-ROAD LINEUP

RZR Pro R Boost Delivers Industry-leading 275 Horsepower, Polaris XPEDITION Debuts NUMATIX with Pneumatic CVT, and New Sportsman 500 Delivers Legendary Capability in the Value Segment

MINNEAPOLIS, MN (Aug. 3, 2026)

Polaris Off Road, the world leader in powersports and off-road innovation, today unveiled its model year 2027 lineup, continuing to drive the industry forward with advancements in performance, capability, and technology that elevate the rider experience. Headlining the lineup is the all-new RZR Pro R Boost, featuring an unprecedented, industry-leading 275 horsepower, a reengineered Polaris XPEDITION, and the new Sportsman 500 – a value ATV starting at $6,999 MSRP.

“For more than 70 years, we’ve shaped off-road riding by listening to riders,” said Reid Wilson, President of Polaris Off-Road Vehicles. “That’s exactly what we continued to do throughout our 2027 lineup. From the styling, technology, comfort, and capability, we worked to give riders an even better experience behind the wheel. Whether you’re working, exploring, or looking for the next adventure, we’ve built a Polaris for that.”

New RZR Pro R Boost – Industry-Leading Horsepower with 2.0L Turbo Engine

In 2007, the Polaris RZR created an entirely new, high-performance side-by-side category. Today, Polaris raises the bar again with the all-new RZR Pro R Boost, a new benchmark in off-road performance, technology and design.

To harness its power, RZR Pro R Boost features enhancements across key vehicle systems that optimize performance, maintain consistent power delivery and transfer power with greater confidence and control.

  • A ProStar Fury 2.0L Turbo production engine delivers 275 horsepower, providing relentless acceleration and performance.
  • An optimized power-to-weight ratio with increased torque delivers quicker acceleration, instant throttle response and smooth, consistent power across the RPM range.
  • An advanced turbo design helps maintain peak power at elevations up to 10,000 feet, delivering stronger climbs and consistent performance across varied terrain.
  • An all-new high-capacity clutching system with increased airflow, added cooling fins and a larger clutch design helps to reduce heat and extends belt life during demanding rides.
  • An all-new dual-radiator cooling architecture improves engine, turbo and transmission cooling to maintain optimal performance in extreme conditions.
  • A stronger front drive system and upgraded transmission create a more direct and efficient transfer of power to the ground.
  • Reinforced driveline components, including strengthened half shafts, are engineered to withstand the demands of 275 horsepower in extreme terrain.
  • Updated calibration, refined CVT tuning and new engine isolators improve responsiveness, reduce noise and vibration, and help riders confidently harness the vehicle’s power.

The 2027 RZR Pro R Boost

The 2027 RZR Pro R Boost will be offered in 2- and 4-passenger configurations in Ultimate and Ultra trims. Ultimate models feature desert-tuned DYNAMIX suspension with new G-out protection and rear bump control features, while Ultra models add race-proven DYNAMIX DVS with the industry’s first active sway bar links that adjust up to 200 times per second for maximum precision and responsiveness. The Ultra trim also features a carbon fiber hood and seat bezels, an MPI GT steering wheel, BFGoodrich® 32” tires and exclusive paint & graphics.

Beyond its performance upgrades, RZR Pro R Boost introduces new features and enhancements that elevate the ride, including Apple CarPlay® compatibility* and a broad range of accessories. Together, these updates provide more connectivity, customization, and capability than ever before. Visit our website to learn more about all the latest RZR Pro R Boost features, technologies, and accessory offerings.

Starting at a U.S. MSRP of $49,999, RZR Pro R Boost will begin shipping to dealers in November 2026. For more information, visit https://www.polaris.com/en-us/off-road/rzr/models/.

Polaris XPEDITION – Introduces NUMATIX, Industry’s First Pneumatic Continuously Variable Transmission Designed & Developed by Polaris

Since its debut, Polaris XPEDITION redefined what a sport side-by-side could be, delivering trail-ready performance wrapped in the all-weather comfort of an enclosed cab with HVAC. For 2027, Polaris raises the bar again with the introduction of NUMATIX Controlled CVT, the industry’s first pneumatic CVT, which is a drive clutch regulated by air pressure. Designed and developed by Polaris, NUMATIX is breakthrough powertrain technology that intelligently reduces RPMs, making the ride up to 40% quieter,* while maintaining the responsive acceleration and capability riders expect from a CVT.

The result is a quieter, more comfortable in-cab experience without sacrificing performance, whether navigating technical terrain, climbing steep grades or covering long distances in the backcountry. This innovation was a direct response to rider feedback, making long days on the trail more enjoyable.

The benefits of NUMATIX extend well beyond quieter cruising and unlock a range of addition performance and drivability benefits, including:

  • Intelligent, real-time transmission control continuously adapts to rider inputs and terrain up to 200 times per second, delivering a smoother, quieter ride without sacrificing the responsive performance riders expect.
  • Optimized belt grip and clutch engagement provide greater confidence, traction and durability during demanding rides like rock crawling, steep climbs, towing and hauling.
  • A quieter, more refined low-gear driving experience maintains the torque needed for demanding tasks like snow plowing, land maintenance and technical off-road driving, reducing the need to shift between ranges.
  • Reinvented drive modes let riders tailor the driving experience to the terrain and their preferred style. Comfort Mode delivers smooth, quiet cruising, Standard Mode balances comfort and responsiveness, and Sport Mode unlocks more aggressive throttle response and performance when it’s time to push.
  • An integrated on-board air system provides on-demand compressed air through an auxiliary port to adjust tire pressure, clear dirt and debris from gear, and power air-driven accessories.
  • Purpose-built accessories include a durable 25-foot air hose kit for convenient trailside tire inflation and a portable four-gallon pressurized water tank that mounts in the vehicle bed for cleanup and campsite tasks.

To further enhance the driver experience, the 2027 Polaris XPEDITION features upgraded shifting, making it easier and smoother to shift. Together, these innovations deliver comfort without compromise, providing quiet, composed cruising when desired and bold, responsive performance when the terrain or task demands it.

Starting at a U.S. MSRP of $40,499, the 2027 Polaris XPEDITION XP and ADV is offered in 2- and 5-passenger configurations in NorthStar trims only and will begin shipping to dealers in August 2026. For more information, visit https://www.polaris.com/en-us/off-road/polaris-xpedition/models/.

New Sportsman 500 – Attainable, Value ATV

Ready for work and play, Sportsman 500 joins the Polaris ATV lineup, delivering legendary performance and versatility, with enhanced value-added features at a competitive price point. Sportsman 500 is capable and durable enough to take on all the reasons you ride, enhancing hobbies, connecting with the outdoors, and making every adventure more accessible without breaking the bank.

The value-added features of the Sportsman 500 include:

  • A 9.5” independent rear suspension that reduces the impact of rough terrain by soaking up bumps delivering a smoother ride.
  • Up to 11.5” ground clearance giving you more space to clear rocks, logs and uneven terrain boosting confidence on the trail.
  • A new all-wheel drive system with auto-locking front drive that automatically engages when it senses tire slip, giving you added traction across changing terrain without additional input.
  • A 2,500-pound winch to clear obstacles or tackle tough jobs so your ride stays ready.
  • 26” tires with 14” aluminum wheels deliver confident traction across changing terrain.
  • A 270-pound rack capacity and five gallons of storage to carry more tools, gear or game for work and play.
  • LED headlights that provide enhanced visibility in low-light conditions.

Starting at a U.S. MSRP of $6,999, the 2027 Sportsman 500 will begin shipping to dealers in September 2026. A shared accessory lineup across the Sportsman 500 and Sportsman 600 gives riders the opportunity for flexible customization, reinforcing value through cross-model compatibility. For more information, visit https://www.polaris.com/en-us/off-road/sportsman/models/.

2027 Warranty Coverage

For model year 2027, Polaris Off Road vehicles (excluding Youth models) are backed by a factory one-year limited warranty, with NorthStar models receiving an extended two-year limited warranty—reinforcing Polaris’ commitment to durability and rider confidence.*

For complete details on the 2027 Polaris Off Road Lineup, including updates across RANGER, Sportsman, RZR, GENERAL and Youth models, as well as trims, and availability, visit the Polaris Off Road website or follow on FacebookSM, InstagramSM, YouTubeSM and XSM.

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) has been defining and redefining outdoor adventure since 1954. Polaris delivers industry-shaping off-road vehicles, snowmobiles, boats, military, quadricycles, and commercial transportation vehicles, along with an expansive portfolio of parts, garments, and accessories. Its lineup includes some of the most iconic brands in powersports including the RANGER, RZR, Polaris XPEDITION, Bennington pontoons, Slingshot, and more. Headquartered in Minnesota and serving customers in nearly 100 countries, Polaris continues to set the standard for performance, quality, and unmatched service. Explore more at www.polaris.com.

*Warranty: 2-Year Promotional Limited Warranty Coverage: This offer is valid through 9/31/2026. Valid on any new and unregistered 2026 RANGER models (excluding RANGER 500 & RANGER 1000 CAB), 2027 RANGER 600 NorthStar, 2027 RANGER XP 1000 NorthStar, 2027 RANGER XD 1500 NorthStar, 2027 Polaris XPDEDITION NorthStar models. The 2-year limited warranty coverage consists of 12 months of Promotional Limited Warranty in addition to the 12-month factory limited warranty for a total term of 24 months (2-year). Terms and conditions apply. See Polaris dealer for details.

*Perceived noise reduction at 35 mph over previous models.

*Apple CarPlay® functionality available in a future software update.

Apple CarPlay® is a registered trademark of Apple, Inc.

Rockford Fosgate® is a registered trademark of Rockford Corporation

RIGID® is a registered trademark of RIGID Industries LED Lighting

BF Goodrich® is a registered trademark of B.F. Goodrich Company

Unless noted, trademarks are the property of Polaris Industries Inc.

Industry Aligns on New World Screwworm

Posted on by Cattle- Web-Manager-2

Facing the Threat Together: Industry Aligns on New World Screwworm

The cattle industry has faced New World screwworm (NWS) before—and won. But as experts emphasized at the recent NWS Symposium sponsored by Merck Animal Health, the threat of this devastating parasite demands renewed vigilance, stronger coordination and a proactive mindset across the entire livestock industry.

Stephen Diebel, a Texas cattle producer and president of the Texas and Southwestern Cattle Raisers Association, pointed to the magnitude of the threat, noting that New World screwworm poses a $12–$14 billion annual economic risk for the state of Texas when both livestock and wildlife are considered. That scale of loss underscores why the issue demands attention, even from producers who may feel geographically removed.

While New World screwworm does not pose a food safety concern, it is an animal health concern and its ability to devastate animal populations is well understood. Infested animals can suffer severe tissue damage, become incapacitated and, if untreated, die. The impact extends beyond cattle, affecting wildlife, companion animals and other warm-blooded species.

That broad host range makes New World screwworm a shared risk and a shared responsibility.

Image courtesy of USDA-APHIS

The adult New World screwworm fly is about the size of a common housefly (or slightly larger), with orange eyes, a metallic blue or green body, and three dark stripes. New World screwworm can be difficult to identify as it resembles other bot fly species. Confirmation of the fly identity can be determined only by a trained individual. If you see suspicious flies, contact your veterinarian immediately.

Even small wounds can serve as entry points. Experts stressed that vulnerabilities can range from something as minor as a tick bite to larger injuries. The umbilical cords of newborn calves are especially at risk. This makes routine management practices—calving, branding and processing—key moments of risk.

Additionally, New World screwworm does not respect geographic boundaries. Because it is a flying insect, it can spread across operations and regions regardless of fences or property lines. This, combined with the national movement of livestock, creates a potential pathway for rapid spread.

Dr. Diane Kitchen of the Florida Department of Agriculture emphasized that while southern climates are particularly conducive to year-round survival of NWS, the risk of outbreak is not limited to those regions. Livestock movement means that animals—and the pests that affect them—can travel far beyond their origin.

“This isn’t just a Southern issue,” was a consistent theme throughout the symposium due to the interconnected nature of the U.S. cattle industry.

The importance of early detection

Across all speakers, one principle stood out above the rest: early detection is the most powerful tool available.

Dr. T.R. Lansford III of the Texas Animal Health Commission framed it simply— “the most important thing we can put on animals for screwworms is our eyes.” Daily observation of livestock, along with awareness of wildlife and companion animals, is essential for identifying wounds and potential infestations early.

That vigilance can make the difference between a manageable situation and a widespread outbreak.

History provides a clear example. During a 2016–2017 outbreak in the Florida Keys, New World screwworm was present for multiple generations in wildlife before being officially reported. By the time authorities who could help were alerted, the parasite had already caused significant damage and mortality, particularly in wildlife populations.

Experts emphasized that producers should err on the side of caution. Even if most cases turn out not to be New World screwworm, early investigation of suspected cases is critical to protecting the broader industry.

Reporting is critical

Despite the importance of reporting, hesitation remains among some producers. Concerns about regulatory consequences or market disruptions can create reluctance.

However, symposium speakers were clear: early reporting enables rapid response. Identifying the location of an infestation allows authorities to implement control measures, including sterile insect techniques, to contain and eliminate New World screwworm before it spreads.

New World screwworm is classified as a foreign animal disease pest in the United States, and reporting suspected cases is a legal requirement for veterinarians, producers and animal caretakers.

Diebel emphasized that strong identification and reporting practices ultimately help safeguard markets. In a time of strong cattle prices, protecting regional and national market access is directly tied to how effectively the industry manages threats like NWS.

New World screwworm preparedness starts on the ranch

While government agencies and cattle industry organizations play a key role in response, preparedness begins at the ranch level to help with infestation prevention.

Producers are encouraged to take a proactive approach by evaluating their operations and identifying potential vulnerabilities. That includes:

  • Enhancing surveillance and observation routines
  • When possible, adjusting calving seasons or locations to improve monitoring
  • Minimizing injuries through facility and handling improvements
  • Strengthening relationships with veterinarians
  • Implementing or updating comprehensive ectoparasite control programs

Diebel noted that even incremental changes—such as improving surveillance or refining protocols—can make a meaningful difference.

Dr. Jason Sawyer of the East Foundation echoed that sentiment, describing preparedness as an ongoing process of evaluating risk, understanding exposure potential and identifying mitigation strategies. In many cases, it involves adapting existing animal health protocols rather than building entirely new systems.

For example, producers may consider shifting the timing of certain practices or incorporating preventive treatments earlier in the production cycle. These adjustments can help reduce the likelihood of infestation or improve response time if an outbreak occurs.

Industry-wide collaboration is essential

With recent detection in the U.S., New World screwworm response requires coordination across multiple stakeholders—producers, veterinarians, state and federal agencies, researchers and industry organizations.

Communication and information sharing are critical to ensuring that all parties understand the risk, recognize the signs and know how to respond.

Equally important is education. Producers are encouraged to share knowledge with employees, neighbors and local communities to build awareness and strengthen collective preparedness.

As speakers emphasized, the goal is not just to respond to an outbreak, but to limit its impact through early action and coordinated effort.

How New World screwworm infestations in cattle can be treated and prevented

While vigilance and preparedness remain foundational, new tools are also emerging to support the industry’s response.

At the symposium, Merck Animal Health technical services team highlighted EXZOLT® CATTLE-CA1 (fluralaner topical solution), a conditionally approved pour-on labeled for the:

  • Prevention and treatment of infestations caused by New World screwworm (Cochliomyia hominivorax) larvae (myiasis)
  • Treatment and control of cattle fever tick (Rhipicephalus microplus)

The product represents a new class of parasiticide not previously available in the livestock industry. It has demonstrated 100% efficacy against myiasis for at least 14 days post-treatment.

As a prescription product, its use requires a veterinarian-client-patient relationship, reinforcing the importance of veterinary partnerships in overall herd health management.

While no single tool can eliminate the threat, innovations like EXZOLT CATTLE-CA1 provide producers and veterinarians with additional options to integrate into broader parasite management strategies.

The lessons shared at the NWS Symposium point to a clear path forward:

  • Stay vigilant through daily observation
  • Report early and often to enable rapid response
  • Strengthen preparedness plans at the ranch level
  • Collaborate across the industry to share information and resources
  • Leverage new tools and technologies as part of integrated management

Perhaps most importantly, the industry can draw confidence from its history. New World screwworm has been eradicated from the United States before. With coordinated effort, it can be defeated again.

Read the article here: https://www.merck-animal-health-usa.com/producers/cattle/cattle-insights/beef/breakthrough-symposium-new-world-screwworm-prevention/

 

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