The Power of Producer Profiles with The American Cattlemen Podcast

The Power of Producer Profiles with The American Cattlemen Podcast

By Jessica Graham

In today’s fast-paced world, podcasts have emerged as one of the most effective ways to learn and share information almost instantly. Within the cattle industry, podcasts offer a unique platform for sharing knowledge, promoting livestock, and fostering community. One of the most significant advantages of podcasts is their accessibility. Unlike traditional media, podcasts can be listened to on-demand, at the listener’s convenience. This flexibility allows cattle producers and industry professionals to consume information at their own pace, whether they are driving, working, or relaxing.

Find the Right Genetics
Fall is a prime season for cattle sales, with a wide variety of offerings, including fall-bred heifers, bulls, and select cows. Many producers capitalize on this opportunity to add to their genetics. However, the abundance of choices can make it overwhelming to research and select the right genetics, especially when considering the limited window of sales.

To address this challenge, we’ve developed the “Producer Profile” podcasts on our American Cattlemen podcast platform. These podcasts give us a sneak peak into the diverse range of cattle producers and their operations.

By listening to these profiles, you can gain a deeper understanding of different breeding philosophies, herd management practices, and the specific genetics being offered.

By listening to a few episodes of your choosing, you can make an informed decisions about your cattle purchases. Instead of relying solely on written descriptions or limited online resources, “Producer Profile” podcasts offer a more comprehensive and personal perspective. You can hear directly from the producers themselves about their cattle’s strengths, weaknesses, and suitability for various production systems.

In addition to helping you identify potential genetics, these podcasts can also introduce you to new and emerging producers. By building relationships with producers in the industry, you can expand your network and stay informed about upcoming sales and opportunities.

Effectively Market Your Cattle
Producer Profile podcasts offer a cost-effective and efficient way to reach a vast audience. Unlike traditional advertising channels, this allows producers to share their message with a global audience at a fraction of the cost.

We’ve seen the benefits from small family farms to big ranches. By leveraging the power of podcasts, cattle producers can effectively market their livestock to a wider audience. Instead of relying solely on one-on-one interactions with potential buyers, they can reach an infinite number of people through a single podcast episode. This is particularly advantageous for producers who have a premium product to offer, as podcasts provide a platform to showcase the unique qualities and benefits of their livestock.

As cattlemen, we care about the cattle, the quality, and have pride in our hard work. However, when it comes to marketing, that is a whole different obstacle. You may have some of the best genetics, or best services, but are unable to grow because well, other cattlemen haven’t heard your story. So tell it! Instantly share with the world a little about yourself, your cattle, and the premium services you have.

Podcasts have become an indispensable tool for sharing information and promoting livestock within the cattle industry. Their accessibility, personal connection, and cost-effectiveness make them a valuable asset for producers seeking to reach a wider audience and market their premium products. By embracing the power of podcasts, cattle producers can stay ahead of the curve and position themselves for success in today’s competitive market.

So, as you navigate the bustling fall cattle market, remember the value of the “Producer Profile” podcasts. By listening to these informative resources, you can make more confident and strategic decisions about your cattle purchases and ensure the long-term success of your operation.

The Need for Feed Supplements

The Need for Feed Supplements

By Maura Keller

Though the need for supplemental minerals has long been understood, it historically has been relegated to the meteorological fall through winter season when good grass forage isn’t available. As grass comes up in the spring, producers begin pulling cattle off mineral supplements. But as Brad Thornberg, the President of SweetPro explains, this conventional practice is now undergoing a reevaluation.

“Producers are becoming increasingly aware of the beneficial impact year-round mineral supplementation has for improving cattle health and breeding performance,” Thornberg says. “Supplements help fill in gaps where important minerals are missing, even in good forage. This plays an important part in improving breedback/preg rates and supporting the calf in reaching its full genetic performance potential.”

Of course, not all mineral supplements perform the same. There is a significant difference in types of mineral, delivery systems and bio-availability to the animal.

SweetPro Feeds has a range of bio-available vitamin and mineral supplements that match the condition of forages consumed. As Thornberg explains, they are designed to support cleaning and breedback while improving forage-feed efficiency, energy, gain and overall herd health. SweetPro also offers products for backgrounding and feedlot operations. SweetPro minerals are available in solid no-molasses, DDGS-based blocks and the loose form MINEX. The blocks are built for even delivery to the entire herd as boss cattle do not “camp” on the products. All SweetPro supplements come with high omega3 and the postbiotic and multi-prebiotic yeast culture, ProBiotein® to support rumen health.

Tim Starbuck, membership manager at Ruma-Lic Animal Products & Ruma-Lic Farms, adds that over the years, the supplements and mineral industry has evolved from simply addressing basic nutritional needs to offering highly specialized solutions.

“Initially, the focus was on broad-spectrum supplements, but now we’re seeing a shift toward precision nutrition. Supplements and minerals are crucial for maintaining optimal cattle health and productivity. They help address specific nutritional gaps that can affect growth, reproduction and immune function. Investing in the right products is essential because it ensures that cattle get balanced nutrition, which translates to improved feed efficiency and better overall performance,” Starbuck says. “From my perspective, this investment pays off by enhancing herd health and boosting productivity, ultimately leading to greater profitability for producers. It’s about making informed choices that support the long-term success of their operations.”

At Ruma-Lic Liquid Feed Liquid Feed and Ruma-Zyme Probiotics +, they’ve pioneered this shift by developing targeted formulations of proteins, fats and advanced enzyme technologies. As Starbuck explains, these innovations allow them to tailor supplements to the specific needs of each herd, enhancing feed efficiency and overall cattle health. This evolution reflects a broader trend towards personalized nutrition, which helps cattlemen achieve better performance and productivity.

Specifically, Ruma-Lic Liquid Feed specializes in advanced feed formulations that are customized to support specific herd requirements, enhancing both health and performance. Meanwhile, Ruma-Zyme Probiotics + provides eight beneficial species of bacteria and cutting-edge enzyme products that improve digestion and nutrient absorption.

“Our program is designed to help ranchers achieve optimal feed utilization, better growth rates, and enhanced reproductive success,” Starbuck says. “Our products are the result of rigorous research and are tailored to provide the best possible outcomes for each unique herd.”

According to Matt Luebbe, as a representative of NEMO Feed, many of the advances made in the supplement and mineral industry have evolved because of a better understanding of nutrient requirements.

“Public and private research has identified the need for supplementing nutrients based on the rations fed or region cattle are located,” Luebbe says. “By determining the gaps or missing nutrients in a specific ration we can now customize supplements or mineral packages for an individual farm or ranch based on the resources they have for a base ration.” Luebbe adds that technology used by feed manufacturers has improved the efficiency of production to build custom feeds for producers.

“Hand-calculations and phone calls were replaced by improved means of communication and feed balancing programs to expedite the process,” Luebbe says. “This technology is very useful but only as good as our understanding of the fundamental requirements and principles of nutrition. Computer programs do not understand biology, so the nutritionist needs to use the program along with experience.”

NEMO Feed is an independent, full-service feed manufacturer that provides nutrition and feed services to the Midwest. The company offers a full line of non-GMO multi-species feed, with the commitment to provide products and programs that promote more profitability to your operations. Products that manipulate nutrient use in the animal are rigorously evaluated prior to release into the marketplace. These value-added products are offered by NEMO using a state-of-the-art micro nutrient machine system to assist with specific supplement formulation.

Exploring Latest Advancements
The traditional way of feeding supplements has been with molasses as a mineral carrier/binder. However, the understanding of gut health has led to supplementation that does not contain simple sugars from molasses, but are rather designed to support rumen bacteria with complex carbohydrates and prebiotic fiber.

“The addition of yeast cultures has boosted cattle immune systems,” Thornberg says. “MOS and ß-glucan from the yeast cell wall help remove pathogens, while other prebiotic fibers from the yeast growth media support important rumen and lower-gut bacteria. In another development, support for weaning, heat and transportation stress has led to the use of natural anti-stress blend additives in supplements. Garlic too has found a place in the fight against flies, ticks and lice alongside feed-through IGR.”

One of the exciting advancements Starbuck is seeing is the development of precision probiotics and enzyme products with enhanced efficacy. For instance, Ruma-Lic Liquid Feed has introduced new probiotic formulations designed to optimize gut health and nutrient absorption specifically within the small intestines. Additionally, Ruma-Zyme Probiotics + has launched innovative enzyme products that significantly improve the breakdown of complex feed components, enhancing digestibility and overall nutrient uptake.

“We’re also utilizing data analytics to fine-tune these formulations based on real-time herd health data. These advancements are helping ranchers achieve unprecedented levels of productivity and efficiency in their operations,” Starbuck says.

Identifying the Ideal Solution
So, how can producers determine the best supplement and minerals that are ideal for their herds? Thornberg says forage sampling is a good indication of the current condition of pastures and what nutrients and minerals are needed. There are many factors that the producer needs to take into account.

“Chiefly, are they getting their money’s worth? Is the mineral available to the body and will it meet that animal’s needs in their current forage conditions?,” Thornberg says. “Cattle age is also a factor, as young developing calves and heifers will need a more accessible product than mature cattle.”

For Starbuck, determining the best supplements and minerals involves a comprehensive approach. He says producers should start with a thorough nutritional assessment, which includes analyzing forage quality and feed composition. Working with a livestock nutritionist can also provide valuable insights into specific needs.

“Additionally, using diagnostic tools and monitoring herd performance can highlight areas where supplementation is needed. By combining these methods, producers can select products that precisely match their herd’s nutritional requirements, leading to improved health and productivity,” Starbuck says.

Luebbe points out that the cost of production or the return on investment for producers is a very tight margin and constantly evaluated. Well managed operations look at many of the costs associated with supplementation on a cents per hd/day basis in addition to their return on investment.

“For crop production, farmers are using GPS to apply fertilizer or other products based on requirements for each row, or even a portion of the row,” Luebbe says. “We do not have the ability to individually feed each animal based on their specific requirements but still can tailor what is fed to each pen for most animals and remain profitable. The ‘one-size fits all’ mentality was used far too often for beef production in the past.’”

Continuous Improvements
The future of mineral supplementation is evolving towards use throughout the year, not just the fall and winter months. According to Thornberg, supplement products will target cattle gut health, the microbiome of the rumen and the lower gut tract, to support the reduction of antibiotic use.

“While the initial costs of year-round supplementation are higher, the boost in animal performance in all areas, from feed efficiency to fertility creates a greater return for the producer,” Thornberg says. “Nutrients from stools worked into the soil by dung beetles will increasingly improve the fertility of the pastures. The land is then benefited from enhanced feed efficiency. All stakeholders, producers, land managers and consumers benefit from these advancements in cattle health.”

Starbuck is optimistic about the future of supplements and minerals in the cattle industry. He says the industry is on the threshold of even more personalized and data-driven solutions that will revolutionize how we approach cattle nutrition.

“I foresee genetic advancement and data analytics leading to even more precise supplement formulations that enhance feed efficiency and overall health,” Starbuck says. “Furthermore, there’s a growing emphasis on sustainability, which will drive the development of environmentally friendly products. Overall, these innovations will significantly boost productivity, improve digestion, and support the long-term health and success of cattle operations.”

Don’t Stress About Cold Stress

Don’t Stress About Cold Stress

By Jaclyn Krymowski

The science is clear – cattle suffering from cold stress are less productive and don’t reach their potential, much like heat stress. But because the symptoms of animals suffering in cold weather aren’t always immediate, it can be an easy one to pass us by. After all, many of our major beef breeds are relatively hardy to cooler climates.

Taking care of your cows and their replacements is important for longevity and the impact on the cows and replacements can be a ripple effect in the years to come.

Cold stress is essentially defined as when the cattle’s body temperature drops due to a combination of metabolic processes and natural insulation not enough to protect against the low temperatures.

By and large, cattle have great resilience to cold weather for a decent length of time, especially if they can stay dry and out of harsh wind.

Exploring Cold Stress
Protecting against the cold is challenging, especially when winter weather can be all over the board.

In a University of Nebraska-Lincoln bulletin, Pasture and Forage Minute: Cold Stress Preparation, Feeding Brown Hay and Silage Safely, educators Samantha Daniel and Ben Beckman note the threshold points which cattle have to use energy to maintain or generate body heat against the cold. Providing additional protection in the form of a shelter can help keep their coats dry and limit the wind chill effects.

“Shelter can also help in other ways. Calving success can increase by 2% behind a windbreak, according to a Kansas study,” they write. “In Montana feedlots during severe winters, cattle behind windbreaks gained 10.6 lbs. more than cattle that did not have windbreaks.”

In the grand scheme of things, we are doing more than just protecting against the cold. It’s also helping set the animal up for success in other parts of its herd life—calving, breeding, lactation, weight gain, etc.

Likewise, there is a reason that body condition scores are stressed going into winter and out of winter with the proper body weight. Maintaining cattle through these peak cold stress periods can be a key to keeping that body condition score where it needs to be.

“Cold stress increases a cow’s energy requirement which, if not met, can pull down body condition,” note Daniel and Beckman. “A general rule of thumb we can use is that for every degree of cold stress a cow faces, they increase their energy requirements by 1%.”

High-quality hay (while very important in heat generation) during extreme cold can’t meet the increased energy demands, however corn is a great high energy option.

How Cold Stress Impacts Animals
The big pillars that keep cattle warm in cold weather are simple enough: good body condition, dry coat, shelter, and adequate nutrition. But a multitude of factors, including windchill, snow, and freezing rain, and the availability (in some cases logistical hurdles like transportation) of quality feedstuffs can quickly cause one or more of these pillars to collapse.

Nutritional needs are arguably the most important as they can impact not only the health of your cows and youngstock, but also the calves they may be pregnant with.

In Lingering Effects of Cold Stress, a West Virginia State University Extension bulletin by livestock specialist Kevin Shaffer discusses this in detail.

“The effects of cold stress on cows are hard to quantify, but can include abortions, weak calves and retained placentas. These impacts are primarily the result of inadequate nutrition during late gestation; however, the most significant impact of cold stress on cows is fertility during the subsequent breeding season. Cows that experienced cold stress and/or were lacking in available nutrition at, or around, the time of calving will often have a longer postpartum interval. Because calving causes significant damage to the uterine tissue, it has to be repaired before the cow successfully conceives again. Protein, energy and other nutrients are necessary for the cow to heal effectively. Furthermore, fertility is known to be lower in the first cycles after calving, so it is necessary for the cow to cycle two to three times to achieve maximum fertility before being exposed to a bull.”

As Shaffer alludes, requirements for an animal’s maintenance and reproduction vary and can compound cold stress if unmet.

Having a Preventative Mindset
If you raise cattle in a region with notorious winters, you are well acquainted with the importance of windbreaks. While a powerful asset, there are many times when windbreaks alone are not enough.

While they can keep out the wind, they may not be as successful in keeping animals (or their laying areas) dry, especially during freezing rain events. Wet coats are unable to provide the natural insulation effect that dry hairs standing on end provide. Not only does this initially make the animal cold, but it will also allow the animal to rapidly lose body heat generated by the rumen even with adequate feeding.

A bedded pack with straw or cornstalks can be a useful accompaniment to a windbreak that may help reduce excessive wet coats. But to be effective, the pack must be kept thick with a dry layer on top at all times.
Nutrition that matches the dropping temps can also be a strategy to help battle against cold stress.

According to the University of Wisconsin-Madison, when cattle are below their bodies’ critical temperature (this is 32 degrees F with a dry coat and 18 degrees F with a thick, heavy winter coat, without factoring in windchill), feed intake will increase from 2% to 25%. And that can even go up in extreme conditions.

It is best to test your forages before the season, so you know your cattle also meet their nutritional needs as they consume more. Remember, they are less likely to graze when there is snow and have lower energy due to the cold.

Making strategic herd management decisions that can weather the harshest winter conditions doesn’t happen by accident. And often, the most brutal losses are those you don’t prepare for – winters can be unexpectedly harsh or long. If you don’t have the measures to meet your herd’s needs in advance, it will be too late when you find yourself in the midst of a deep freeze.

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