NATDA, NCM Partner to Expand Dealer Training & Benefits

NATDA and NCM Associates Partner to Expand Training, Peer Learning, and Offer Exclusive Member Advantages

Arlington, VA — The North American Trailer Dealers Association (NATDA) announced a new strategic partnership with NCM Associates, naming NCM Associates as an education partner and the exclusive Service Management Training Provider.

Focused on the realities of trailer dealership operations, the partnership delivers access to trailer-only 20 Groups, service and leadership workshops, industry insights, and member-only scholarships and training savings.

Structured 20 Groups Expand in Trailer Segment with NEW 20 Group Options

As part of the partnership, NATDA members can participate in NCM Associate’s 20 Groups tailored specifically to the light and medium-duty trailer industry. 20 Groups bring together noncompeting businesses to help improve dealer profitability and operational performance through confidential financial benchmarking, best practice sharing, accountability, and expert facilitation.

A new Express 20-Group option, for even the smaller dealerships, delivers the same core benefits in a flexible, hybrid format, offering consistent insights and engagement while reducing travel costs —an efficient solution for NATDA members seeking a dealer 20 Group experience.

To learn more about the NCM Trailer 20 Groups, visit the website or contact Mark Spader, 20 Group Moderator at NCM Associates, by phone at 605-759-2513 or email at

mspader@ncmassociates.com

NATDA Trailer Show – A Peak at What’s to Come

As part of the partnership, NCM Associates will deliver three dedicated sessions during the NATDA Trailer Show, held September 1-3 in Nashville, giving dealers direct access to practical education and a firsthand look at NCM’s peer learning model.

Planned sessions include:

Parts Management: Proven Practices to Drive Profitability

  • Maximizing Profitability in Your Service Department
  • Mock 20 Group Session, offering attendees an inside look at what a 20 Group is.

“NCM Associates is proud to partner with NATDA to bring support and resources to its members and the Trailer Industry.” Said Mark Spader. “Together, we’re providing trailer dealers with

access to proven insights, benchmarking, and peer collaboration designed to help them make smarter decisions and drive sustainable growth.”

Scholarships, Trends Insights, Training Discounts, Future NATDA Programs & More…

To further support dealer development, this partnership also includes:

  • Two yearly Scholarships available to NATDA members for NCM Training (valued up to $3395)
  • Trend insights and benchmarking summaries will be shared through NATDA channels
  • Member only discounts for NCM training workshops
  • Expanded educational initiatives between NATDA & NCM beginning in 2027

“This partnership offers valuable and cost-effective resources that improves performance and grows stronger businesses.” Said Corey Langley, Director of Exhibits & Partnerships at NATDA.

More details to follow in the coming months.

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ABOUT NATDA

The North American Trailer Dealers Association (NATDA) serves the light and medium-duty trailer industry by connecting dealers, manufacturers, and suppliers through a variety of educational and promotional platforms. From printed publications like its bi-monthly magazine to the annual NATDA Trailer Show, NATDA provides abundant networking opportunities with high-quality, industry-

specific contacts. At NATDA, your success is our mission™. Learn more at natda.org.

ABOUT NCM Associates

NCM Associates provides performance improvement solutions for dealer organizations through benchmarking, training, peer collaboration, and leadership development. NCM’s 20 Groups and training programs help dealers make informed decisions, improve operational results, and build stronger teams. Learn more at NCM’s trailer program.

Four Generations of Women Shaping a Flint Hills Ranch

Four Generations of Women Shaping a Flint Hills Ranch

From Wyoming coal country to the tallgrass prairie of the Kansas Flint Hills, four generations of women shaped a ranch – and the technology helping secure its future.

Barb Downey was twenty-two when she started a ranch with her father, Joe. Joe was fifty, which felt both late and exactly right, because he had spent most of his life trying to get back to this work. Ranching had never really left the family, but it had shifted and thinned and moved, like grass under different weather patterns, and when the chance came to rebuild in Kansas he took it. She stepped in beside him, fresh out of college, not so much inheriting something as entering into it mid-stride.

The story she carries did not begin in Kansas. It began with her great-grandmother, Marta Lissilo, in Wyoming coal country, a woman who had come from Italy with three children and joined her husband while he mined underground. As well as cooking for the miners and running the household, she also managed the money which bought their first piece of land which would change the trajectory of the family for generations to come.

“She saved enough for that first piece of land,” Barb says. “That was the start of the ranch.”

The ranch moved and adjusted through the Depression and the decades that followed. Women were never ornamental in that story. They administered the finances, shaped the decisions, held the family steady while the ground beneath them shifted. Barb grew up inside that rhythm. Leadership was something you assumed because the land and the cattle required it.

When Barb and her dad began again in Kansas, they were about ten miles east of Manhattan, in the Flint Hills, the last great stretch of tallgrass prairie in North America. Ranchers from Texas and Oklahoma have been sending stocker cattle here for more than a century, drawn by grass that grows deep-rooted and nutrient-dense over limestone and rock too stubborn to plow.

The land is beautiful, but it is also demanding. Barb’s dad handled the financial planning of the ranch while wrapping up his career with Dow, but he was never involved in the day-to-day management. The planning and running of the ranch was hers from the start, and later hers and her husband’s together. Barb learned by doing, calculating and recalculating what the land could carry and what the numbers would allow.

In Kansas, she says, people pay attention to what you contribute. “You’re measured by what you can bring to the table, not your gender.”

Barb has never thought of herself as a female rancher – she is a rancher. The work asks the same of everyone who undertakes it, and the tools have begun to shift what that work looks like.

Barb and husband Joe Carpenter’s daughters are part of that shift. Laura Carpenter, 26, will return to the ranch as she begins her veterinarian practice and will help out with the ranch’s herd health as part of a deliberate transition. Barb’s eldest daughter, Anna Carpenter, 28, a paramedic and firefighter, plans to handle a lot of the data and financial management.

Expansion has never been about getting bigger for the sake of it. It has been about keeping the ranch viable.

“To add another 100 cows, we’d need about 800 more acres,” she says. “At roughly $3,000 an acre, that’s around $2.5 million just in land.” she says. “It’s really hard to get commercial cows to pay for that.”

So, the answer wasn’t more land, but better management of the land they already had. They already practiced rotational grazing and knew it had increased carrying capacity. But traditional fencing had taken them as far as it could and adding more meant more labor and more cost layered onto tight margins.

Halter enabled the expansion,” she says. “That was the economic driver behind the decision to secure the ranch’s future.”

Halter, a global leader in virtual fencing technology, allows ranchers to contain, monitor and move cattle directly from their phone, creating digital grazing boundaries without installing physical fences. For Downey Ranch, that meant intensifying rotational grazing without miles of new posts and wire and doing so in a way that aligned with the science Barb already trusted.

Barb laughs when she explains how the shift has changed the rhythm of the work between her and her husband Joe. The two operate as a true team in running the ranch and in life.

“I can’t drive T-posts into the ground,” she says. “But I can draw a break!”

The work has always demanded physical effort and the way it is managed now relies just as much on timing, observation and judgment. “Technology is a great equalizer!” she says.

Ranching, for Barb, has always been as much about the mind as the muscle. She talks about loving science and math and biology, about how animals and open air make sense to her in a way office lighting never could, and about the satisfaction of reading grass growth and herd movement the way others might read a balance sheet.

“In animal ag, oftentimes we are better off if we rely on our brain to figure out how to accomplish things,” she says. “You can’t force cattle and if you try, you’ve already failed. It has to be a relationship.”

Barb sees that reflected in Halter’s system. The collars provide cues the animals learn and respond to naturally. “It’s clear and understandable to them,” she says. “When they know what’s expected, everything works better – for us and for them.”

The technology that enabled the ranch’s expansion increased carrying capacity and gave the family confidence that the operation could sustain another generation, supporting a broader restructuring of the business itself.

“We made a family decision to do a big buy-out,” she says. “We took on a different way of operating so we could bring in another generation.”

Ranching, for Barb, is not something she describes as a career path. It is an identity shaped over time. “If you’re a ranch person, it’s a strong part of who you are,” she says. “We have a connection with the land and the animals who are like our family members.”

That connection informs every decision. “We approach everything we do, whether it’s production of our seed stock, as part of that larger picture of doing better with the resources we’re entrusted with every day,” she says. “We want to make sure everything we do makes something a little bit better for our customers, our cattle, our family, and the grassland resource that we shepherd.”

The female line that began with a woman cooking for miners and saving enough to buy her first piece of land continues today in different forms. Virtual fencing allows Barb and her husband to manage movement, increase carrying capacity and make expansion decisions that once required miles of wire and heavy labor. It gives her daughters a ranch that is data-driven, economically viable and built for long-term stewardship.

Leadership on this land has always belonged to those willing to hold it. Technology is widening who can hold it, and how.

Learn More About Halter USA

Halter Virtual Fencing & Pasture Management

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Shelby Trailer Services Wins NATM 2026 Excellence in Service Award

NATM Announces the 2026 Trailer Trends & Tech Showcase Excellence in Service & Customer Experience Winner: Shelby Trailer ServicesNATM Trailer Service Award 2026

The National Association of Trailer Manufacturers (NATM) is proud to announce that Shelby Trailer Services has been voted as the winner for the Excellence in Service & Customer Experience Award of the 2026 Trailer Trends & Tech Awards.

The Excellence in Service & Customer Experience Award is designed to honor and showcase the efforts and innovations that have elevated the experience for both customers and service providers within the trailer community. This supplier or service provider understands that a seamless, efficient experience is a key differentiator.

Shelby Trailer Service’s new 1.75″ x 8″ board with a single cleat for traction. Made of 100% recycled rubber and plastic paired with phenomenal customer experience, made for quite the impression at this year’s Convention & Trade Show. We are excited to see the amazing work Shelby Trailer Service will continue to do in the coming years to elevate the trailer industry.

Please join us in congratulating Shelby Trailer Service on this exciting award and accomplishment!

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