American Cattlemen interviews Two Bitch Bourbon founders

American Cattlemen interviews Two Bitch Bourbon founders

By Jessica Graham

On our episode “News, Country Music and Bourbon, Wow What a Combo! Two Bitch Bourbon Feature Interview!” we speak with guests are Joe and Lauren Luby. They’re the founders of Two Bitch Spirits out of Eureka Nevada. They share their origin story with us. Listen to the full podcast on your favorite platform to hear the whole story in their own words.

“We are the true mom-and-pop type business in the liquor industry here. We’re big dog lovers and we’ve always loved whiskey. For over a decade now, we we’ve been throwing annual whiskey parties,” says Joe.
Lauren goes on to elaborate, “We would just invite friends over to the house and we had a bar that we built to that we call the Louie Saloon. People would come over and bring whatever kind of whiskey they found at the liquor store and we would all give it a taste and just have a good time.”

The path to Two Bitch Bourbon and its name has a journey of heartache and joy. Lauren and Joe Luby talk about the naming of their company. Originally, they had 2 dogs, and Lauren’s dog disappeared into the desert, never to be seen again, a truly heart-breaking loss. While scouring the internet for any sign or photo of Lauren’s lost dog, they fell in love with a pair of pups abandoned in the desert. They brought the dogs home and incorporated them into the founding name: Two Bitch Spirits. For the annual party, Lauren designed an invite with the puppies.

“I did a mockup invitation we came up with the name ‘Two Bitch Bourbon’ and came up with a logo mockup invitation. You can see that on our on our website under our story. People thought it was a real product when they received the invitation and they came to the party saying: ‘I was looking for that Two Bitch at the local liquor store and I couldn’t find it anywhere,” Lauren explains. She goes on to say, “I think that’s where a lot of the encouragement came from. We needed to start this brand.”

You’ll have to listen to the whole podcast to paint a vivid picture of their story, their dogs, and their journey of their business. Two Bitch Spirits Ltd. is a family owned and operated liquor company headquartered in Eureka, Nevada. Go to our podcast on and you will find a promo code for the bourbon. They have several different varieties, so be sure to lean more on their website: Some of their varieties include: Small Batch With Bite™, Pack Leader Reserve™, Eureka Gold™, and Single Barrell Select.

The American Cattlemen Podcast incorporates a little bit of news, some industry trends, and a lot of entertainment into every episode. As farmers and ranchers, we enjoy hearing from others in the industry, and the self-made businesses across the USA.
This is just a small portion of one podcast that The American Cattlemen produces. Be sure to follow and subscribe to the podcast to stay up-to-date on the latest episodes and industry news.

Introducing the 2024 Sandhills Ranch Interns!

(May 29, 2024) Welcome to the Sandhills! The 2024 Sandhills Ranch Interns have officially started their summer internships. In its second year of the Sandhills Ranch Internship Program, The Sandhills Task Force has successfully connected eleven interns with key ranchers across Nebraska. The number of strong candidates applying for the program has been exceptional, and we are especially excited about the interns this year. We look forward to hearing all about their successful experiences.

The goal of the Sandhills Ranch Internship Program is to partner with dedicated and skilled ranchers to provide quality educational opportunities to the next generation of individuals interested in ranching, livestock production, and rangeland management. These internships provide students with valuable on-the-ground experience to help them develop skills, gain knowledge, and acquire insight into an operation’s decision-making and management.

Internships allow participants to explore an interest in the industry, develop a network, and gain mentors. The ranching industry and community also benefit. Mentors gain extra help while inspiring and investing in the next generation. Meaningful connections are built, creating life-long relationships with talented people who are interested in the ranching industry and more prepared to enter the workforce.

The Sandhills Ranch Internships are paid, summer-long, and include room and board. The interns also have the opportunity to attend an educational workshop of their choosing. On their first day, interns gathered for a training meeting in Mullen, giving them an opportunity for networking and preparation for the upcoming months.

As soon as they arrive on location, ranch mentors work with interns to determine their skill set and develop goals for strengthening skills needed for the operation as well as those desired by the intern. At the end of the internship, another assessment is completed to review the season’s learning, which helps the intern determine what type of learning opportunity or career to pursue.

If you see these interns out in your community, take a moment to say hello and introduce yourself. Whether it is advice on where to eat, community events, or just a friendly chat, your welcoming support and small gestures are invaluable and appreciated.

Front Row, Left to Right: Dailyn Zierolf, Basin, WY, Plum Thicket Farms, Gordon. Kirstin Cawthra, Benkelman, NE, Brennemann Land & Cattle, Valentine. Morgan Townshend, Plymouth, MN, Bow & Arrow Ranch, Valentine. Haileigh Moutray, Stromsburg, NE, Bow & Arrow Ranch, Valentine.  Caiden Flynn, Fort Collins, CO, Dry Cedar Ranch, Ericson. Jeffery Forsen, Mullen, NE, Apache Ranch, Hyannis.

Back Row: Sam and Elise (visiting interns), Nieslon Ranch Co. Ellsworth. Ben Weinandt, Battle Creek, NE, Wellnitz Ranch, Cody.  Drake Treffeisen, Lake Panasoffkee, FL, Palmer Ranch, Ewing. James Ady, North Platte, NE, Seidler Ranch, Alliance. Keaton Wiske, Medicine Lodge, KS, Downing Ranch, Dunning. Reese Frank, Centennial, CO, Haythorn Land & Cattle Co., Arthur.

To read more about the Sandhills Ranch Internship Program, visit

If you have any questions or want more information, contact or call/text 308-340-2781.

Valent joins Iowa Soybean Research Center at Iowa State University


AMES, Iowa — The Iowa Soybean Research Center at Iowa State University welcomes Valent as its newest industry partner. A representative from Valent will serve on the center’s industry advisory council, which provides guidance on research needs and funding priorities for the center.

“Valent is honored to join the group of industry partners associated with the Iowa Soybean Research Center and looks forward to the collaboration. We are committed to developing technologies that equip growers to protect their crops, enhance yield and quality and drive sustainability,” said Kenneth Seebold, senior director of field research and development for Valent.

“I am pleased to welcome Valent as the newest partner of the Iowa Soybean Research Center,” said ISRC co-director Greg Tylka. “I have worked with Valent scientists evaluating products for control of the soybean cyst nematode for numerous years and have admired their approach to developing pest management solutions for soybean farmers.”

“We look forward to adding Valent’s perspective to the ISRC Industry Advisory Council as we continually strive to identify researchable questions and gain insights to improve soybean farmers’ productivity, profitability and sustainability,” said Christie Wiebbecke, chief officer of research and conservation for the Iowa Soybean Association and chair of the Iowa Soybean Research Center’s Industry Advisory Council.

As one of the ISRC’s industry partners, Valent will provide financial support to the center, which will be leveraged with soybean checkoff funds from the Iowa Soybean Association to support soybean research at the university.

The center is a formal collaboration of Iowa State’s College of Agriculture and Life Sciences, the Iowa Soybean Association and industry partners. Together, representatives from ISA and industry make up the ISRC’s Industry Advisory Council. Valent is the center’s newest industry partner, joining Ag Ingenuity Partners, Albaugh, AMVAC, BASF, Bayer, Beck’s, Cornelius Seed, Corteva Agriscience, FMC, GDM, Innvictis/Simplot, Meristem Crop Performance, Merschman Seeds, Mosaic, Nutrien, Peterson Genetics, Sound Agriculture, Syngenta and UPL.

About Valent

Valent U.S.A. LLC, headquartered in San Ramon, Calif., develops and markets products in the United States, Canada and Mexico that advance sustainable agriculture, protect crops, enhance crop yields, improve food quality, beautify the environment and safeguard public health. Valent products include a well-known line of quality herbicide, insecticide, fungicide and plant growth regulator products for agricultural, seed protection and professional use. Valent is a leader in marketing and sales of both traditional chemical products and biorational products developed by its affiliate, Valent BioSciences LLC. 

About the Iowa Soybean Research Center

The Iowa Soybean Research Center will celebrate its 10th anniversary on July 1, 2024. The ISRC was established in 2014 by Iowa State University in partnership with the Iowa Soybean Association. The center was founded to increase soybean production and profitability for Iowa farmers through coordinated research efforts involving Iowa State, the Iowa Soybean Association and the private sector. More information on becoming an industry partner of the Iowa Soybean Research Center is available by emailing the center at or by contacting the center’s co-directors listed below.



Dr. Greg Tylka, Iowa Soybean Research Center, 515-294-0878,

Dr. Asheesh “Danny” Singh, Iowa Soybean Research Center, 515-294-3268,

Kara Berg, Iowa Soybean Research Center, 515-294-8927,

Dr. Kenneth Seebold, Valent, 859-940-5184,

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