MJE Archives - American Cattlemen

Cattle Worth™ × ConneXion Livestock Collaboration

Posted on February 2, 2026February 2, 2026 by A.Miller-Cattle-Admin

Cattle Worth™ × ConneXion Livestock Collaboration

Cattle Worth™ has announced a new collaboration with ConneXion Livestock Marketing that introduces region-specific cattle marketing education directly within the Cattle Worth™ app. The geo-fenced, in-app experience connects producers with relevant market information at the moment they’re weighing cattle.

FOR IMMEDIATE RELEASE – February 2, 2026

Cattle Worth™™ Teams with ConneXion Livestock to Empower Producers with Enhanced Market Access at NCBA

Montezuma, Kansas — Cattle Worth™, the mobile app helping cattle producers estimate weight and value using image-based technology, announced today a new collaboration with Connexion Livestock Marketing designed to introduce producers to regional cattle marketing options at the point of decision.

Beginning in early 2026, Cattle Worth™ users located within Connexion Livestock Marketing’s service area will see a targeted, in-app message while weighing cattle, offering educational information about how Connexion supports cattle marketing in their region. This geo-fenced experience ensures the message is delivered only to producers for whom Connexion’s services are relevant.

“Our goal with Cattle Worth™ has always been to help producers make more informed decisions,” said Alan Goodnight, founder of Cattle Worth™. “This collaboration allows us to introduce regional market expertise at the moment producers are already thinking about weight, value, and next steps — without disrupting the simplicity of the app.”

Cattle Worth™ uses image-based analysis through AI and Machine-learning to provide estimated cattle weights and directional value insights, helping producers track rate of gain and make management decisions when traditional mechanical scales are unavailable. The app is currently used by thousands of producers worldwide and is available on both iOS and Android platforms.

Connexion Livestock is an online cattle marketing and brokerage company that combines traditional cattle-marketing relationships with modern digital tools, offering secure transactions and regional market expertise to cattle producers across the Northwestern United States.

The collaboration will be highlighted at the NCBA CattleCon, where attendees can experience live demonstrations of the Cattle Worth™ app at Booth #1415. Representatives will be available to walk producers through how the app works and how market-education messages are delivered within the platform.

This initiative reflects a shared focus on helping producers connect data-driven insights with practical market awareness — while keeping the tools simple, optional, and regionally relevant.

About Cattle Worth™

Cattle Worth™ provides livestock producers with tools and insights that improve decision-making,

optimize cattle management, and enhance operational performance. By integrating real-time data with producer workflows, Cattle Worth™ helps ranchers maximize animal value on every turn.

About ConneXionLivestock.com

ConneXion Livestock is a cattle marketing platform and brokerage firm that connects cattle sellers and buyers through a secure online marketplace. With a focus on integrity, accurate cattle representation, and escrow-secured transactions, ConneXion empowers producers to transact with confidence across feeder and breeding markets.

Media Contacts:

Cattle Worth™™ : Alan Goodnight, Founder, agoodnight@mjellc.net

ConneXion Livestock: Boe Robbie, team@connexionlivestock.com

MJE’s New Talent Strengthens Leadership

Posted on June 28, 2024October 8, 2025 by Weicks-Webmaster

MJE’s New Talent Strengthens Leadership

Montezuma, Kansas—MJE, LLC is proud to announce the addition of two exceptional professionals to its team: Hayden Borth as Project Manager and Brayleigh McGinley as Inside Sales Representative. Both hires will bring fresh perspectives and innovation to their respective roles, reinforcing MJE’s commitment to excellence in construction and agricultural solutions.

Hayden Borth Joins as Project Manager

Hayden Borth, an expert in construction management, is now the new Project Manager. With a strong background in overseeing substantial construction projects, including the recent development of the new water treatment plant in Wichita, Hayden brings a wealth of experience and a deep understanding of the industry’s demands. For Instance, he is originally from southwest Kansas, Hayden’s return to the area is fueled by a passion to contribute to the region’s growth and to apply his expertise where it matters most. His role at MJE will focus on enhancing project execution and client relationships, ensuring that every project meets and exceeds expectations.

Brayleigh McGinley Steps in as Inside Sales Representative

Alongside Hayden, Brayleigh McGinley has assumed the role of Inside Sales Representative for MJE Livestock Equipment. Undeniably, with a dynamic approach to sales and customer service, Brayleigh is eager to apply her skills in driving sales and enhancing customer engagement. In fact, her fresh, energetic approach to sales will bring new vigor to MJE LE’s interactions with clients and partners. Brayleigh’s understanding of modern marketing strategies and customer relations will be crucial in expanding MJE’s reach and strengthening its brand in the market.

A Strategic Move for Future Growth

“These new additions to our team are not just about filling roles; they are strategic moves designed to inject new energy and expertise into MJE,” said Aaron Jantz, co-leader of MJE, LLC. “Both Hayden and Brayleigh embody the spirit of innovation and commitment that MJE stands for. We are excited to see the paths they will carve as part of our team.”

Hayden and Brayleigh are both excited to contribute to MJE’s ongoing projects and to work towards enhancing the services and solutions offered to MJE’s esteemed clientele.

About MJE, LLC

Founded in 1974, MJE, LLC consistently delivers high-quality construction and agricultural solutions. Based in Montezuma, Kansas, MJE is committed to innovative practices and local community development. Therefore, ensuring that every project and client interaction is conducted with integrity, expertise, and a focus on sustainable success.

To learn more about MJE’s construction capabilities, please visit www.mjellc.net.

About MJE Livestock Equipment

MJE Livestock Equipment makes the lives of farmers and ranchers easier through strategic herd management advice, facility design, and American-made livestock equipment built with innovation that makes ranching easier and cattle safe, healthy, and happy.

To learn more about MJE Livestock Equipment and become part of their fast-growing network of dealers, visit our website: www.mjelivestockequipment.com/dealers

Article and photos courtesy of MJE Livestock Equipment

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MJE and Pearson Partner for the Ranchers

Posted on May 7, 2024October 8, 2025 by Weicks-Webmaster

MJE Partners with Pearson Equipment for Improvements Nationwide

Montezuma, KS – May 6, 2024, MJE Livestock Equipment, a leading provider of innovative livestock handling solutions, is excited to announce a new strategic collaboration with Pearson Livestock Equipment, one of the most respected names in the cattle handling industry.

This partnership is a testament to our commitment to ranchers nationwide, as it aims to provide them with the finest squeeze chutes, enhancing their working facilities and portable corrals, and ultimately, their operational efficiency.

With a well-earned reputation for quality and reliability, Pearson Livestock Equipment’s squeeze chutes are renowned for their durability and functionality. MJE Livestock Equipment is proud to integrate these top-of-the-line chutes into its product offerings, with headgates painted in MJE’s signature steel blue to ensure they integrate seamlessly with existing equipment, providing ranchers with a product they can trust.

Like Completing a set of Tools

“This collaboration represents a pivotal step in our commitment to providing comprehensive solutions to the ranching community,” said Heather Jantz, Chief Operating Officer at MJE Livestock Equipment. By incorporating Pearson’s well-regarded chutes into our lineup, we are not just adding a product; we are completing a suite of tools that enable ranchers to manage their livestock more effectively and efficiently.”

The partnership between MJE and Pearson is founded on a shared vision of enhancing the rancher’s workflow and operational efficiency. Pearson’s squeeze chutes, known for their robust construction and ease of use, perfectly complement MJE’s existing range of portable corrals and working facilities. This holistic solution is designed to support the health and productivity of their herds, demonstrating our understanding and support for the challenges ranchers face.

“We are excited to work alongside MJE Livestock Equipment, a company that mirrors our dedication to the agriculture industry,” said Brice Sawin, Sales Manager at Pearson Livestock Equipment. “Our squeeze chutes have a design to meet the rigorous demands of modern ranching, and through this partnership, we can ensure that more ranchers have access to the equipment they need to succeed.”

MJE Livestock Equipment’s dealer network will be crucial in distributing these chutes, ensuring that ranchers throughout the United States can easily acquire and integrate these advanced handling solutions into their operations.

Ranchers interested in learning more about the enhanced range of products now available through MJE Livestock Equipment and its dealers should visit www.mjelivestockequipment.com or contact their local dealer. This partnership signifies the joining of two leaders in the field and marks a significant advancement in the resources available to the ranching community.

About MJE Livestock Equipment

To learn more about MJE Livestock Equipment and become part of their fast-growing network of dealers, visit our website: www.mjelivestockequipment.com/dealers

About Pearson Livestock Equipment

Pearson Livestock Equipment for its commitment to quality and durability, producing some of the industry’s most respectable cattle handling equipment. With a focus on innovation and reliability, Pearson continues to set the standard in the livestock equipment market.

Article and photo courtesy of MJE Livestock Equipment

June 2024