Multimedia Designed for the Business of Beef.

Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

PODCAST

Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

AUCTION CALENDAR

Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

CERES GEN6 Recognised in the 2026 Australian Good Design Awards

CERES GEN6 Recognised in the 2026 Australian Good Design Awards CERES GEN6 has been recognised in the 2026 Australian Good Design Awards, Australia’s longest-running international design awards, for excellence in design, innovation and impact. This year’s Awards are presented under the theme Design that Leads – celebrating the critical role of design in navigating complexity, driving innovation and creating positive […]

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The 2026 NATDA Trailer Show Sets New Records Across Attendance

Welcoming More Than 4,700 Industry Professionals to Nashville, the 2026 NATDA Trailer Show Sets New Records Across Attendance, Dealer Participation and Engagement Arlington, VA. – The 2026 NATDA Trailer Show, held September 1-3 at Nashville’s Music City Center, delivered another record-breaking year on several levels, welcoming more than 4,700 industry professionals and 800+ dealerships to […]

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CERES TAG and Acies Agricultural Risks Partner on Livestock Risk Management

Bringing animal-level data and livestock mortality insurance closer together to help producers protect the value of their livestock KANSAS CITY, USA – September 14, 2026 – CERES TAG, a direct-to-satellite livestock tracking and monitoring company, has announced a new collaboration with Acies Agricultural Risks, a division of Acies USA, Inc., to provide CERES TAG customers with […]

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Pregnancy Checking: Technologies and Tactics

Pregnancy Checking: Technologies and Tactics  By Jaclyn Krymowski for American Cattlemen  Reproductive efficiency makes up no small part of a cow’s fertility value. With feed and supplement costs where they are, keeping one open cow over winter can run $175 to $400 with nothing to show for it come spring, write Lindsay Waechter-Mead and Kacie McCarthy […]

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Graze Fall-Weaned Calves this Winter to Boost Profits

Got extra forage? Graze fall-weaned calves this winter to boost profits. If forage resources permit, consider holding overcalves weaned in the fall for winter grazing to take advantage of a spring or early summer market. Whether they’ve been blessed with abundant rain this year or have calculated the cost and opportunity of targeting a non-traditional […]

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Getting More From Every Pound of Feed

Feed Efficiency: Getting More From Every Pound of Feed  By Jessica Graham  Feed is one of the biggest costs in a beef cattle herd. In fact, according to a 2024 analysis “Exploring Feed Efficiency in Beef Cattle: From Data Collection to Genetic and Nutritional Modeling” by Ayooluwa O. Ojo et al., feed can make up as much as 75% of the […]

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Ways to Extend Fall and Winter Grazing

Ways to Extend Fall and Winter Grazing  By Heather Smith Thomas Some years, native pastures and hay aftermath don’t produce as much forage as a producer would hope, especially if there’s not much rain in regions without irrigation, or drought reduces the irrigation water supply.  Yet, many ranchers are trying to find ways to extend the grazing season and reduce winter feed costs; feeding […]

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Vermeer Introduces the New 605 S-Series Balers

Vermeer Introduces the New 605 S-Series Balers, Expanding Choice for Hay Producers PELLA, Iowa — Built on decades of innovation and customer feedback, the new Vermeer 605 S-series lineup brings expanded choice and capability to the 6-ft by 5-ft round baler market. Designed to match the way producers work, the lineup includes four models that [...] READ MORE

AMERICAN CATTLEMEN

October 2026

The October 2026 issue of American Cattlemen delivers practical strategies to help cattle producers improve herd efficiency, manage forage resources and strengthen profitability heading into fall and winter. Learn how Pregnancy Checking: Technologies and Tactics can support better reproductive and culling decisions, and discover how Graze Fall-Weaned Calves this Winter to Boost Profits explores opportunities to make the most of available forage and seasonal markets. Feed Efficiency: Getting More From Every Pound of Feed examines ways producers can maximize the value of their feed investment, while Ways to Extend Fall and Winter Grazing offers strategies for keeping cattle grazing longer and reducing reliance on harvested feeds. From reproduction and nutrition to grazing management, this issue provides timely information for making the most of your cattle and forage resources.

Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

  • Print Magazine
  • Industry News & Editorial Content
  • Podcasts & Video Series
  • Website & Online Resources
  • Email Marketing
  • Social Media
  • Custom Marketing & Advertising Solutions

Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.