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Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

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Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

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ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

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CERES TAG and University of Wyoming Launch New Mountain Grazing Research

CERES TAG and University of Wyoming Launch New Mountain Grazing Research CERES TAG’s satellite livestock monitoring will be used by the University of Wyoming to help producers better understand cattle movement, reduce losses to depredation, and improve rangeland management. Wyoming, United States – CERES TAG has partnered with the University of Wyoming’s RangeLab led by Dr. Nicki Nimlos […]

Commitment to Quality from Pasture to Plate

Commitment to Quality from Pasture to Plate Roger and Nikki Callison are both multi-generational ranchers who have devoted their lives to agriculture and their ranching heritage. They planted roots in southeastern Oklahoma over 20 years ago and have built multiple businesses that keep them both actively engaged in the industry. Each business operates in multiple sectors of the industry to, ultimately, produce an end […]

Accurate Livestock Weights Drive Successful Operations

Accurate Livestock Weights Drive Successful Operations From optimizing feed and dosing medications to maximizing profitability, weight plays a crucial role in cattle ranch operations. With reliable livestock scales, producers can obtain actionable insights and improve herds. The Importance of Weighing Cattle Weight is an essential benchmark for a successful cattle ranch. Although scales are integral equipment at many ranches, weight is often estimated visually or with […]

Making Your Skid Steer Work for You

Making Your Skid Steer Work for You Today’s skid steer and compact track loaders are so versatile because of the wide range of attachments that can be used with them, the products that ranchers and farmers are interested in almost have no limit. As Kevin Coleman, SSL/CTL product application specialist at Caterpillar says the type […]

Profitability in Practice: Rethinking Your Enterprises

Profitability in Practice: Rethinking Your Enterprises The seventh generation on Withers Ranch in Paisley, Oregon, continues the legacy of careful land management in their fragile, arid ecosystem while finding buy–in to reshape the family’s philosophy on recordkeeping and profitability tracking. At the end of a long day cutting and raking hay in Oregon’s high desert region, ranch hands run some numbers in their heads and pencil them down on a scrap of paper […]

Small Nutrients, Big Impact

Small Nutrients, Big Impact Minerals play a key role in every stage of a cow’s life. They help build strong bones, support muscle and nerve function, improve reproduction, strengthen the immune system, and keep cattle growing and performing at their best. Without the right balance of minerals, cattle are more likely to get sick, grow […]

Set Calves Up for Success with Low-Stress Weaning

Set Calves Up for Success with Low-Stress Weaning Weaning is no doubt one of the toughest times in a calf’s life. How it’s managed can shape performance – positively or negatively – for months afterward. Other stressors can compound the issue. This includes moving to new pens, vaccinations, navigating new water and feed sources and sometimes transportation. Collectively, this suppresses immune function […]

Feeding Cows When Feed Sources are Expensive

Feeding Cows When Feed Sources are Expensive When traditional feeds are scarce or expensive, stockmen must be innovative to find cost-effective ways to balance a ration and get cows fed. Janna Block, PhD, has done research on cattle feeds and was a Livestock Systems Specialist at the Hettinger Research Extension Center, North Dakota State University before […]

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AMERICAN CATTLEMEN

September 2026

The September 2026 issue of American Cattlemen delivers practical insights to help cattle producers improve herd performance, efficiency and profitability. Learn how Small Nutrients, Big Impact explores the importance of mineral nutrition, while Set Calves Up for Success with Low-Stress Weaning offers strategies for healthier transitions. Feeding Cows When Feed Sources are Expensive provides ideas for managing rising feed costs, and Profitability in Practice: Rethinking Your Enterprises examines smarter approaches to ranch finances. Readers can also discover ways to maximize equipment in Making Your Skid Steer Work for You, follow a producer’s dedication to excellence in Commitment to Quality from Pasture to Plate, and learn how better data supports better decisions in Accurate Livestock Weights Drive Successful Operations.

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Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

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Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.