Multimedia Designed for the Business of Beef.

Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

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Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

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Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

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ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

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Seedstock Plus Names Matt Burbank Chief Executive Officer

Seedstock Plus — Next Generation Matt Burbank Named CEO Matt Burbank, St. Catherine, Mo., is the new chief executive officer of Seedstock Plus, LLC, the nation’s largest full service genetic supplier of Gelbvieh and Balancer genetics. “Matt’s proven track record and previous service to our organization make him the logical choice to lead Seedstock Plus […]

POLARIS INTRODUCES BREAKTHROUGH POWER, INNOVATION AND VALUE ACROSS 2027 OFF-ROAD LINEUP

POLARIS INTRODUCES BREAKTHROUGH POWER, INNOVATION AND VALUE ACROSS 2027 OFF-ROAD LINEUP RZR Pro R Boost Delivers Industry-leading 275 Horsepower, Polaris XPEDITION Debuts NUMATIX with Pneumatic CVT, and New Sportsman 500 Delivers Legendary Capability in the Value Segment MINNEAPOLIS, MN (Aug. 3, 2026) Polaris Off Road, the world leader in powersports and off-road innovation, today unveiled […]

Facing the Threat Together: Industry Aligns on New World Screwworm

Facing the Threat Together: Industry Aligns on New World Screwworm The cattle industry has faced New World screwworm (NWS) before—and won. But as experts emphasized at the recent NWS Symposium sponsored by Merck Animal Health, the threat of this devastating parasite demands renewed vigilance, stronger coordination and a proactive mindset across the entire livestock industry. […]

Hustler’s Spraying System is Easy to Use and User-Friendly

View in browser (855) 430-0010 “This sprayer system is very easy to use. It’s very user-friendly” — Kent Smith (Missouri Rancher & Owner of Applic8r) Spraying really can be one of the more technical jobs on your ranch. All the controls. The finicky calibration. Getting the mix “just right”. Some sprayers make you dig up brain […]

MGK Introduces Troika® Pour-On for Fast and Effective Insect Control on Livestock

MGK Introduces Troika® Pour-On for Fast and Effective Insect Control on Livestock Multiple actives in an oil-based, ready-to-use formulation with versatile application options for livestock producers. Minneapolis, MN — Leading insecticide manufacturer MGK is excited to announce the launch of Troika Pour-On. This oil-based, ready-to-use formulation is a dual-active, synergized insecticide that provides fast and […]

Industry Insight: Protecting Your Operation from the Growing Risk of Cattle Theft

Industry Insight: Protecting Your Operation from the Growing Risk of Cattle Theft As cattle values continue to reach historic highs, livestock theft has become a growing concern across many cattle-producing regions of the country. Increased market values create greater financial incentive for theft, making cattle operations more attractive targets than they have been in years. Industry reports and law […]

Keeping It Simple

Keeping It Simple For Alabama-based TRM, staying the course and avoiding trends has been key to success. From the offices and pastures of Tennessee River Music (TRM), high on the Lookout Mountain plateau above Fort Payne, Alabama, you might not be able to see the farm’s namesake river, 30 miles to the west. But like a slow, steady 3/4 waltzing beat, the flow of […]

When Times Get Tough, the Business Has to Be Strong

When Times Get Tough, the Business Has to Be Strong Livestock producers are built on toughness and grit. Drought, feed costs, cattle prices, labor shortages: every generation of producers has faced hardship and found a way through. But there’s a more difficult question underneath all of it. What happens to the operation when the person running it steps back? A […]

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AMERICAN CATTLEMEN

August 2026

In the August 2026 issue of American Cattlemen, we explore the topics that matter most to today’s beef producers. Learn proven pre-weaning strategies to maximize calf health and build stronger immunity before weaning, discover how advancements in technology, storage, and moisture management are improving forage quality, and gain practical advice on fencing water gaps and low-lying areas to enhance pasture management. We also examine the growing threat of cattle theft and share expert insights on protecting your operation, while highlighting the importance of maintaining a strong business foundation when economic challenges arise. Packed with timely information, expert perspectives, and practical solutions, this issue is designed to help cattle producers make informed decisions and build more resilient operations.

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Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

Print Magazine
Industry News & Editorial Content
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Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.