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Check Out Our Current Issue!

American Cattlemen July 2025

This Issue Brings You:

    • How To– Set Up A Solar-Charged Polywire Paddock
      • Sponsored By Power Flex
    • Providing Shade – Pays Off For Cattle Producers
    • Electronic Identification – In Today’s Cattle Landscape
    • Ultrasound Pregnancy Testing – A Few Things You Should Know

Click Here To View This Issue Now!

Beef

American Blue the Ultimate Terminal Crossbreeding Choice for Beef

Beef producers have been benefitting when using a fullblood American Blue bull as a terminal crossing sire. Blue cross-bred calves result in increased carcass yields as compared to their dams. The American Blue bull will put more weight and muscle on calves. When using a fullblood American Blue bull he will pass on one myostatin […]

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Pregnancy Testing

Ultrasound Pregnancy Testing – A few things you should know

Pregnancy testing beef cows has progressed from predominantly rectal palpation 20 years ago to mainly ultrasound pregnancy testing today. About 30 years ago Dr. Andrew Bronson, a Canadian veterinarian, and his partner, Bruce Hill, started doing ultrasound checking. Bronson came to Alberta, Canada after graduating from veterinary school in 1982 and went in to beef […]

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polywire paddock

How to Set Up a Solar-Charged Polywire Paddock

Paul Luna, Noble ranch/facility assistant, details how to set up a solar-charged polywire paddock and shares a few tips and tricks he’s learned along the way 4 Things to Consider Before Building Your Paddock 1. Before installing a large paddock, train your cattle on the polywire line by setting up a small electric fence near […]

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identification

Electronic Identification in Today’s Cattle Landscape

Livestock identification, in some way, shape or form, is a practice nearly as old as animal husbandry itself. The methods have certainly changed over time, but the purpose is largely the same: trying to maintain both accurate and efficient animal identification for management and protection purposes. One of the biggest changes to this tradition is […]

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cattle

Providing Shade Pays off for Cattle Producers

According to The National Oceanic and Atmospheric Administration (NOAA), 2024 was globally the hottest year across the USA, followed by 2023 as the second hottest year. However, even if cattle survive these extreme temperatures, they can suffer significantly. Another analysis by St-Pierre et al. (2003) estimated annual losses in the U.S. beef industry to be […]

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sales

Endovac Announces New Vice President of Sales

(COLUMBIA, MO) – Endovac Animal Health is pleased to announce the addition of Don Houston as Vice President of Sales. Leading the sales team, Don will develop and execute annual sales initiatives that will continue to expand Endovac’s reach into additional markets and build new opportunities for the product line. Don grew up on a […]

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Evolving New direction equipment TMR Mixing Technology

Evolving TMR Mixing Technology

Look around most dairy farms, ranches and feedlots and you are bound to see one (if not more) total mixed ration (TMR) mixers gracing these agricultural environs. Considered to be much-needed heavy-duty blenders that provide exact variations of feed for livestock rumen health, TMR mixers are being used to improved feeding efficiencies in a streamlined, […]

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Missouri Shorthorn Association

Missouri Shorthorn Association

Missouri Shorthorn Association Some of Last year’s award winners. We at the Missouri Shorthorn Association are thrilled to announce our sponsorship of the 4-H and FFA Youth Awards this year. Our commitment to nurturing the next generation of beef producers is paramount to our mission. This year, the MSA board has approved a generous $3000 […]

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Featured Story

End Targeted Persecution of Maude Family.

Today, the National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) commended U.S. Secretary of Agriculture Brooke Rollins for ending the overzealous criminal prosecution of family ranchers Charles and Heather Maude.

Secretary Rollins’ announcement today is welcome news both for the Maude family who have endured arduous court appearances, legal fees, and the threat of prison time. as well as for family ranchers across the West who feared heavy-handed legal pressure from the last administration. This announcement is a fitting culmination to the last year of work NCBA and PLC have done in Washington to find a reasonable end to this unnecessary situation. The support of grassroots cattle industry leaders from around the country was also crucial to achieving this victory.

American Cattlemen 2025

End Targeted Persecution of Maude Family.

WASHINGTON (April 28, 2025)

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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