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Check Out Our Current Issue!

American Cattlemen March 2025

This Issue Brings You:

  • Protect your Hear’s Health with Mud Management
  • Virtual Fence: Keep Cattle Where You Want Them
  • User Friendly Portable Corrals
  • Why You Should Consider Prescribed Burning
  • Livestock Risk Protection: A Wise Risk   Management Option for Cattle Producers

Click Here To View This Issue Now!

Celebrating Women in Beef: American National CattleWomen Hosts Inaugural Cowgirl Cotillion and Awards Gala

SAN ANTONIO, TX – The American National CattleWomen (ANCW) recently held its inaugural Cowgirl Cotillion and Awards Gala on February 3, 2025, during the National Cattlemen's Beef Association (NCBA) Cattlemen’s Convention. The event celebrated the organization's mission of legislation, promotion and education of consumers on the benefits of beef as the number one source of […]

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R&R MachineWorks Expands Services Through Acquisition of Farmac Industries to Launch R&R Industrial

Dalhart, Texas – February 4, 2025 – R&R Machine Works is thrilled to announce the acquisition of Farmac Industries—a milestone that strengthens our dedication to providing cutting-edge solutions in the feeding industry, millwright services, industrial automation, and electrical contracting. This strategic partnership paves the way for the launch of R&R Industrial, uniting decades of expertise to […]

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Elanco Launches Novel Multi-Species Treatment for Livestock Respiratory Diseases

First-of-its-kind treatment to be approved by FDA in more than a decade Pradalex now available to treat bovine and swine respiratory diseases GREENFIELD, Ind. (February 4, 2025) — Elanco Animal Health Incorporated announced today the availability of its latest innovation: Pradalex™ (pradofloxacin injection) for the treatment of bovine respiratory disease (BRD) and swine respiratory disease (SRD). […]

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Listening to Ranchers’ Needs: MJE Livestock Equipment to Debut Hydraulic Calf Table at NCBA CattleCon 2025

Montezuma, KS — MJE Livestock Equipment is proud to introduce the Hydraulic Calf Table, a direct response to feedback from our trusted dealer network and the ranchers they serve. This innovative product, debuting at NCBA CattleCon 2025, is designed to make calf care safer, easier, and more efficient for ranchers nationwide. “Our dealers are an […]

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Featured Story

Maximize Profitability with Wagyu

Beef Cattle producers are feeling more optimistic. With an El Nino winter forecasted, cattle producers are anticipating a reprieve from multi-year drought conditions. For consecutive years the beef cattle herd has been in decline due to environmental conditions. A March 2023 USDA report shows that since 2022, there has been a 4% decrease in beef cows, 6% decrease in replacement heifers, and 5% decrease in heifers expected to calve this year. According to another published USDA article, the latest cattle inventory peaked in 2019 at 94.8 million and has since plummeted 6% to 89.3 million this year. The rapid decline in beef cattle inventory over the past four years was driven by drought conditions; however Northern states experienced above average rainfall during the 2023 spring and summer months and in the coming months NOAA predicts a wetter-than-average winter in the southeastern United States, allowing calf producers in recovering areas to consider opportunities to rebuild their herd.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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