Multimedia Designed for the Business of Beef.

Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

PODCAST

Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

AUCTION CALENDAR

Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

Pregnancy Checking: Technologies and Tactics

Pregnancy Checking: Technologies and Tactics  By Jaclyn Krymowski for American Cattlemen  Reproductive efficiency makes up no small part of a cow’s fertility value. With feed and supplement costs where they are, keeping one open cow over winter can run $175 to $400 with nothing to show for it come spring, write Lindsay Waechter-Mead and Kacie McCarthy […]

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Graze Fall-Weaned Calves this Winter to Boost Profits

Got extra forage? Graze fall-weaned calves this winter to boost profits. If forage resources permit, consider holding overcalves weaned in the fall for winter grazing to take advantage of a spring or early summer market. Whether they’ve been blessed with abundant rain this year or have calculated the cost and opportunity of targeting a non-traditional […]

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Feed Efficiency: Getting More From Every Pound of Feed

Feed Efficiency: Getting More From Every Pound of Feed  By Jessica Graham  Feed is one of the biggest costs in a beef cattle herd. In fact, according to a 2024 analysis “Exploring Feed Efficiency in Beef Cattle: From Data Collection to Genetic and Nutritional Modeling” by Ayooluwa O. Ojo et al., feed can make up as much as 75% of the […]

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Ways to Extend Fall and Winter Grazing

Ways to Extend Fall and Winter Grazing  By Heather Smith Thomas Some years, native pastures and hay aftermath don’t produce as much forage as a producer would hope, especially if there’s not much rain in regions without irrigation, or drought reduces the irrigation water supply.  Yet, many ranchers are trying to find ways to extend the grazing season and reduce winter feed costs; feeding […]

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Vermeer Introduces the New 605 S-Series Balers, Expanding Choice for Hay Producers

Vermeer Introduces the New 605 S-Series Balers, Expanding Choice for Hay Producers PELLA, Iowa — Built on decades of innovation and customer feedback, the new Vermeer 605 S-series lineup brings expanded choice and capability to the 6-ft by 5-ft round baler market. Designed to match the way producers work, the lineup includes four models that [...] READ MORE

CERES TAG and C-Lock Partner to Deliver End-to-End Feed Efficiency Insights for Livestock Producers

CERES TAG and C-Lock Partner to Deliver End-to-End Feed Efficiency Insights for Livestock Producers CERES TAG is excited to announce a new partnership with C-Lock Inc., providing producers with a more complete view of feed efficiency and individual animal performance metrics.  As the world’s first direct-to-satellite animal intelligence company, CERES TAG has partnered with C-Lock […]

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Nofence Launches N3 Cattle Collar and Livestock Management Platform

Nofence Launches N3 Cattle Collar and Livestock Management Platform Release marks evolution beyond virtual fencing to provide precision livestock and land management. St. Paul, Minn., Sept. 2, 2026—Nofence, the company that pioneered virtual fencing for livestock, today launches the N3 cattle collar, which is lighter, stronger and has additional features compared to its predecessors. The […]

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JCB Introduces Two Skid Steer Loaders for North American Agriculture

FOR IMMEDIATE RELEASE JCB Introduces Two Skid Steer Loaders for North American Agriculture New models expand JCB’s compact equipment lineup with versatile material-handling solutions designed for today’s producers BOONE, Iowa, (Sept. 1, 2026) – JCB is expanding its compact equipment lineup with the introduction of the new 250 and 290 skid steer loaders. Manufactured in […]

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AMERICAN CATTLEMEN

September 2026

The September 2026 issue of American Cattlemen delivers practical insights to help cattle producers improve herd performance, efficiency and profitability. Learn how Small Nutrients, Big Impact explores the importance of mineral nutrition, while Set Calves Up for Success with Low-Stress Weaning offers strategies for healthier transitions. Feeding Cows When Feed Sources are Expensive provides ideas for managing rising feed costs, and Profitability in Practice: Rethinking Your Enterprises examines smarter approaches to ranch finances. Readers can also discover ways to maximize equipment in Making Your Skid Steer Work for You, follow a producer’s dedication to excellence in Commitment to Quality from Pasture to Plate, and learn how better data supports better decisions in Accurate Livestock Weights Drive Successful Operations.

Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

  • Print Magazine
  • Industry News & Editorial Content
  • Podcasts & Video Series
  • Website & Online Resources
  • Email Marketing
  • Social Media
  • Custom Marketing & Advertising Solutions

Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.