NATDA Announces 2025 NATDA Industry Excellence Awards Recipients For Immediate Release NATDA revealed the recipients of its Industry Excellence Awards, recognizing the individuals and companies making significant contributions to the trailer industry, during Trailer Tech Expo in Reno. Arlington, VA – The North American Trailer Dealers Association (NATDA) is proud to announce the recipients of […]
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Dealer Learning, New Tech, and Real Conversations Defined the 2026 Trailer Tech Expo Powered by NATDA FOR IMMEDIATE RELEASE Arlington, VA – The North American Trailer Dealers Association (NATDA) delivered a high impact 2026 Trailer Tech Expo Powered by NATDA, held February 17–19 in Reno, Nevada, bringing dealers and exhibitors together for concentrated learning, innovation, […]
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C-Lock Branded Content – Using Data to Drive Profitability: How C-Lock Products & Tech Help Producers Make Better Decisions Using Data to Drive Profitability: How C-Lock Products & Tech Help Producers Make Better Decisions Every producer is focused on the same goal: getting more return from the resources they already have. Feed, water, genetics, labor, […]
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Introducing CERES GEN6 Measure, Manage, Multiply Livestock producers across the globe make decisions every day that shape herd performance and long-term profitability. Those decisions are grounded in generations of experience formed from a learned understanding of land, cattle, and seasons. Yet even with that knowledge, uncertainty remains, particularly around reproduction, animal health, and labour efficiency. Beef production has […]
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Brute Cattle Handling Equipment Every ranch and feedlot needs durable cattle-handling facilities. Even though there are many available today, some are more user-friendly and dependable. Austin Gubbels, Sales Manager for Brute Cattle Equipment, has been with this company for 10 years. “This is my family’s business–a multi-generational company in northeast Nebraska. My great uncle started […]
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Why Cyber Insurance Is Critical for Feedyards & Cattle Producers $10 million dollars. That is what our customers in the agriculture industry have lost this year alone to cyber claims. Invoice manipulation on feed bills sent to customers. Masked phone calls that trick employees into giving away bank information. Hacked emails delivering fraudulent wiring instructions […]
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Three Key Ways to Increase Cattle Profits One thing that continues to amaze me is the different ways different operations work and handle cattle. Each farm and ranch is its own business, and has settled into a system that seems to work for that farm or ranch. I’ve seen farms with pretty docile cattle, try […]
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The Right Calving Tools Put the Odds in Your Favor Calving season is the epitome of “hope for the best, prepare for the worst.” You do all you can to prepare through sound nutrition and herd management. And when challenges arise, that preparation is what allows you to respond quickly and effectively. Having the right […]
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What makes a bull impactful? What makes him valuable? Ask these questions to any producers or stud company and you will likely get an assortment of different answers. But that doesn’t mean we can’t find some commonalities and basic markers to help you answer that question as it applies to your own operation.
It’s fair to say that high impact, high value bulls are those who improve genetics and economics. Those who are considered in the top 1% of their respective breeds according to genomics tend to excel in both of these. But of course, at the rapid pace of genetic progress the ideal and top 1%s for any given trait or overall index is a revolving door. What you need is to find sires who match your criteria at any given point. Selecting bulls who follow the patterns of breed and type index leaders in relation to your specific needs and goals can, however, help your cows at least trend towards those elite ideals.
Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.
