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Check Out Our Current Issue!

American Cattlemen May 2025

This Issue Brings You:

    • Gain a New View  of Your Pasture Forage Potential
      • Sponsored By
    • Improve Hay Quality with Hay Wraps and Bags
    • Maintaining Cattle Handling Systems
    • Fly Control Strategies
    • Altosid® IGR: Effectively Control Horn Fly Populations
    • R&R Machine Works: Revolutionizing Feeding & Industrial Mfg since 1976

Click Here To View This Issue Now!

Zoetis Partners to Support FFA

Zoetis Partners to Support FFA The annual program has donated millions to local FFA chapters since 2008. PARSIPPANY, N.J. — Feb. 20, 2025 — For 17 years, Zoetis has proudly partnered with veterinarians and animal health distributors to nurture the next generation of agricultural leaders through its Industry Support Program. From Feb. 1 through April […]

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Cattle Tags track and monitor animal health

Cattle Tags Track and Monitor Animal Health.  In an exciting new collaboration, CERES TAG, a trailblazer in animal health intelligence. Has announced a partnership with Jeffers Inc., one of the leading agricultural suppliers in the United States. This partnership is set to expand how CERES TAG reaches farmers and livestock producers across the American market. […]

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Livestock Risk Protection

Livestock Risk Protection.  Because no one can predict the future and markets are increasingly volatile. Cattle producers are wise to mitigate risk and protect their assets. A program ranchers can use to accomplish this is the Pasture, Rangeland, and Forage (PRF) program discussed by the AgRisk team in the August edition of American Cattlemen.  Another […]

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Prescribed Burning Throughout the Year

  Prescribed Burning Throughout the Year. Most prescribed fire practitioners in the Southern Great Plains conduct burns during winter and early spring. The burning season has become commonplace because dead fuels like grasses and leaf litter burn easily. Firefighters conduct a large portion of prescribed burns close to spring green-up to improve forage quality. Historically people burned the land during all seasons of the year. A short burn season complicates the successful achievement of land management goals. Land managers should conduct prescribed burns throughout the entire year to create more opportunities. TOOLS YOU NEED FOR A SUCCESSFUL BURN As part of the prescribed burn planning process, managers should secure the appropriate equipment. Following are some basic tools and equipment for conducting a prescribed burn. For more information about prescribed fire and other essential tools needed for a successful […]

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Featured Story

Maximize Profitability with Wagyu

Beef Cattle producers are feeling more optimistic. With an El Nino winter forecasted, cattle producers are anticipating a reprieve from multi-year drought conditions. For consecutive years the beef cattle herd has been in decline due to environmental conditions. A March 2023 USDA report shows that since 2022, there has been a 4% decrease in beef cows, 6% decrease in replacement heifers, and 5% decrease in heifers expected to calve this year. According to another published USDA article, the latest cattle inventory peaked in 2019 at 94.8 million and has since plummeted 6% to 89.3 million this year. The rapid decline in beef cattle inventory over the past four years was driven by drought conditions; however Northern states experienced above average rainfall during the 2023 spring and summer months and in the coming months NOAA predicts a wetter-than-average winter in the southeastern United States, allowing calf producers in recovering areas to consider opportunities to rebuild their herd.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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