Multimedia Designed for the Business of Beef.

Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

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Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

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Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

National Cattlemen Beef Association, NCBA Mcool, beef prices 2021 Cattle Convention New Opportunities

Argentinian Beef Import Plan Harms U.S. Cattle Producers

WASHINGTON (October 20, 2025) – Today, the National Cattlemen’s Beef Association (NCBA) responded to comments from President Donald J. Trump that suggested importing Argentinian beef as a solution to lower beef prices. NCBA’s family farmers and ranchers are concerned that rewarding Argentina with this expanded access to the U.S. market harms American cattlemen and women, while […]

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United States Cattlemen's Association Mcool, beef prices

USCA Comments on President Trump’s Remarks Regarding Beef Prices and Proposed Imports from Argentina

United States Cattlemen’s Association (USCA) President Justin Tupper issued the following statement in response to today’s public remarks by President Trump suggesting action to lower beef prices through expanded imports from Argentina: “USCA commented on Friday regarding potential steps by the Administration to address beef prices, and we will reiterate our position today: government intervention […]

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President Trump Announced His Plan to Bring U.S. Beef Prices Down by Importing Beef from Argentina

Billings, Mont., Oct. 20, 2025 – On Sunday aboard Air Force One, the Associated Press reported that President Trump announced his plan to bring U.S. beef prices down by importing beef from Argentina. Bill Bullard, CEO of R-CALF USA, the nation’s largest cattle association that exclusively represents cattle farmers and ranchers, issued the following statement […]

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Specialty Risk Insurance: Producers Protecting Producers 

Specialty Risk Insurance: Producers Protecting Producers 

In agriculture, especially in the cattle business, nothing comes with a guarantee. Markets shift, feed prices climb, weather turns on a dime, and the stakes are always high. Every day is a balancing act between opportunity and risk.  That’s where Specialty Risk Insurance comes in.  For more than 13 years, our team has worked alongside […]

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Ferappease® Improves Weaning Feed Efficiency

Ferappease® Improves Weaning Feed Efficiency

RESEARCH SHOWS FERAPPEASE® ADMINISTERED AT WEANING IMPROVES FEED EFFICIENCY, PROVIDES AN ROI COLLEGE STATION, Texas (October 15, 2025) A new independent study from Olds College of Agriculture & Technology (Alberta, Canada) shows that FerAppease®—a unique analogue of the naturally occurring Maternal Bovine Appeasing Substance (mBAS)—improves feed efficiency, weight gain, rumination time and immune response in beef heifers […]

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Importance of Feed Testing for Livestock

Importance of Feed Testing for Livestock

Importance of Feed Testing to Make Sure Nutrient Requirements Are Met Cattle on summer pasture usually have adequate nutrients unless the forages are very dry or mature, but winter forages often require supplements with protein or minerals. The only way to determine the nutrient quality and levels of various nutrients of forage is to have […]

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Safety Tips when Working a Cattle Chute

Safety Tips when Working a Cattle Chute

Safety Tips when Working a Cattle Chute Cattle chute safety is of the utmost important when managing livestock, because all it takes is a split-second accident to lose an animal or even bankrupt an operation with a larger injury. While we do not hear about safety risks on farms or the accidents that take place […]

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So Now You Own a Farm NALC webinar to guide new farmland owners

So Now You Own a Farm

NALC Webinar to Guide New Farmland Owners Inheriting or purchasing farmland for the first time comes with big decisions — whether to farm it, lease it, sell it, or preserve it. An upcoming webinar hosted by the National Agricultural Law Center will help new landowners and the professionals who advise them to understand their options […]

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AMERICAN CATTLEMEN

August 2026

In the August 2026 issue of American Cattlemen, we explore the topics that matter most to today’s beef producers. Learn proven pre-weaning strategies to maximize calf health and build stronger immunity before weaning, discover how advancements in technology, storage, and moisture management are improving forage quality, and gain practical advice on fencing water gaps and low-lying areas to enhance pasture management. We also examine the growing threat of cattle theft and share expert insights on protecting your operation, while highlighting the importance of maintaining a strong business foundation when economic challenges arise. Packed with timely information, expert perspectives, and practical solutions, this issue is designed to help cattle producers make informed decisions and build more resilient operations.

Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

  • Print Magazine
  • Industry News & Editorial Content
  • Podcasts & Video Series
  • Website & Online Resources
  • Email Marketing
  • Social Media
  • Custom Marketing & Advertising Solutions

Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.