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Check Out Our Current Issue!

American Cattlemen March 2025

This Issue Brings You:

  • Building Fence: Meet Your Regenerative Grazing Goals • Sponsored by Powerflex
  • Efficient Cattle Handling: Which System Works Best For You
  • Vaccines: An Important Part of Beef Cattle Management
  • Building a Preconditioning Program
  • Legendary Akushi Genetics

Click Here To View This Issue Now!

Elanco Launches Novel Multi-Species Treatment for Livestock Respiratory Diseases

First-of-its-kind treatment to be approved by FDA in more than a decade Pradalex now available to treat bovine and swine respiratory diseases GREENFIELD, Ind. (February 4, 2025) — Elanco Animal Health Incorporated announced today the availability of its latest innovation: Pradalex™ (pradofloxacin injection) for the treatment of bovine respiratory disease (BRD) and swine respiratory disease (SRD). […]

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Listening to Ranchers’ Needs: MJE Livestock Equipment to Debut Hydraulic Calf Table at NCBA CattleCon 2025

Montezuma, KS — MJE Livestock Equipment is proud to introduce the Hydraulic Calf Table, a direct response to feedback from our trusted dealer network and the ranchers they serve. This innovative product, debuting at NCBA CattleCon 2025, is designed to make calf care safer, easier, and more efficient for ranchers nationwide. “Our dealers are an […]

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Loy: No interest rate cut means leveraged ag operations to continue to strain under borrowing costs

“The steady rate decision means financial strain may persist for producers with debt-heavy operations, and financial relief may take longer than expected.” — Ryan Loy WASHINGTON, D.C. — Debt-heavy farm operations will continue to feel the burden of borrowing costs as the Federal Reserve said it would leave interest rates holding at 4.25 percent to […]

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Herdwatch Launches in Texas with Exclusive Tools for Cattle Ranchers

Herdwatch, the leading livestock management app trusted by over 22,000 ranchers worldwide, is set to make a big impression at the National Cattlemen’s Beef Association (NCBA) Trade Show next week. Marking their official launch in Texas, Herdwatch is ready to empower ranchers across the Lone Star State with cutting-edge solutions designed to save time and […]

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Featured Story

Maximize Profitability with Wagyu

Beef Cattle producers are feeling more optimistic. With an El Nino winter forecasted, cattle producers are anticipating a reprieve from multi-year drought conditions. For consecutive years the beef cattle herd has been in decline due to environmental conditions. A March 2023 USDA report shows that since 2022, there has been a 4% decrease in beef cows, 6% decrease in replacement heifers, and 5% decrease in heifers expected to calve this year. According to another published USDA article, the latest cattle inventory peaked in 2019 at 94.8 million and has since plummeted 6% to 89.3 million this year. The rapid decline in beef cattle inventory over the past four years was driven by drought conditions; however Northern states experienced above average rainfall during the 2023 spring and summer months and in the coming months NOAA predicts a wetter-than-average winter in the southeastern United States, allowing calf producers in recovering areas to consider opportunities to rebuild their herd.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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