NCBA Warns Against Increased Beef Imports

NCBA Warns Increased Beef Imports Could Threaten U.S. Cattle Producers

You may have seen President Trump’s Truth Social post today regarding increasing beef imports as a way to lower beef prices. In response, NCBA issued a statement to underscore the potential consequences such a move could have on America’s cattle producers and ongoing efforts to rebuild the U.S. cattle herd.

NCBA CEO Colin Woodall expressed disappointment with the President’s comments, noting that while cattle producers share the goal of keeping food affordable for consumers, increasing imports of government-subsidized, below-market beef is not a sustainable solution.

“Cattle markets have already turned sharply lower this morning, to the detriment of farmers and ranchers,” Woodall said. “This is a critical time of year for cattle producers as they make decisions regarding their herds. Producers are responding to strong market signals and historically high demand, and are already working to rebuild after years of drought, high input costs, and other challenges that have reduced U.S. cattle numbers.”

NCBA remains concerned that government intervention in the marketplace could discourage herd expansion and undermine the long-term stability of the U.S. cattle industry. America’s cattle producers are making significant investments to rebuild the nation’s herd, and strong market fundamentals should continue to guide those decisions.

NCBA will continue advocating for policies that support cattle producers, strengthen the U.S. beef supply chain, and preserve the long-term viability of family farms and ranches across the country.

Thank you for your continued membership and engagement. We will keep you informed as this situation develops.

 

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NCBA Urges FDA to Toughen Marketing Rules

NCBA Urges FDA to Toughen Rules for Fake Meat Marketing

WASHINGTON (May 9, 2025) – Yesterday, the National Cattlemen’s Beef Association (NCBA) submitted comments to the U.S. Food and Drug Administration (FDA) urging the agency to toughen up guidance for fake meat companies. In turn that would prevent them from using misleading labels on plant-based products.

“Cattle farmers and ranchers work hard every day to raise wholesome, high-quality, and nutritious real beef. We’ve spent decades building a strong reputation with consumers and we will not give up on that without a fight. Companies selling fake meat should not be allowed to use misleading advertising or trade on beef’s good name,” said NCBA President and Nebraska cattleman Buck Wehrbein. “If you’re manufacturing products to replace beef that contain no real beef, you should not be using terms that are specific to livestock, especially legally defined terms like ‘meat.’

“Likewise, you should not be permitted to utilize pictures of cattle, real beef, or farmers and ranchers in your labeling,” said Wehrbein. “The federal government’s draft guidance for the fake meat industry has not gone far enough to prevent companies from attempting to trick the public into buying fake meat products.”

NCBA’s comments urge FDA to address misleading advertising on plant-based fake meat foods. Plant-based fake meat has been on the market for several years, but sales have tumbled as consumers balk at ultra-processed food. Although the final guidance for industry is nonbinding, closing loopholes that allow plant-based companies to use terms like “beef” and imagery like the outline of a cow are important first steps that benefit real farmers and ranchers. Additional guidance or rulemaking actions may follow in the coming months.

“If you have to hide behind the work of America’s livestock producers to sell your product. That says all you need to know about these inferior imitations,” Wehrbein added.

The National Cattlemen’s Beef Association (NCBA) has represented America’s cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.
CONTACT:
Hunter Imailto:membership@beef.orghrman, hihrman@beef.org
Steve Johnson, srjohnson@beef.org

Click here for more information https://www.ncba.org/

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NCBA National Anthem Contest Open for Contestants

NCBA National Anthem Contest Now Open for Contestants

Winner is to sing at CattleCon 2025 in San Antonio

CENTENNIAL, Colo. (July 15, 2024) – The National Cattlemen’s Beef Association (NCBA) is looking for the next singing sensation to open CattleCon 2025 in San Antonio, Texas, February 4-6. The 12th annual NCBA National Anthem Contest, sponsored by Norbrook®, is accepting entries through October 15 at convention.ncba.org.

The contest winner will perform the “Star-Spangled Banner” at the convention’s Opening General Session and will receive round trip airfare to San Antonio, Texas, a hotel room for three nights, complimentary convention registration, plus a pair of boots, jeans and a shirt from Roper or Stetson.

Any member of the National Cattlemen’s Beef Association, American National CattleWomen, Cattlemen’s Beef Board, or family member is eligible to participate in the contest. Previous NCBA National Anthem Contest winners are not eligible. The top four finalists will be chosen by October 21, and videos will be posted to the convention website. Voting will be open to the public from November 1 to November 15 (one vote per person per day), and the winner will be announced November 18.

CattleCon 2025 registration opens on August 19, and a variety of ticket options will be available. For more information and to enter the National Anthem Contest, visit convention.ncba.org.

2024 NCBA National Anthem Contest winner Anna Sponheim of Winifred, Montana.

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