CERES TAG Partners with Missouri State University to Advance Smarter Grazing and Land Management
CERES TAG, a leader in satellite-enabled livestock intelligence, is proud to announce a new technology collaboration agreement with researchers at the University of Missouri Department of Animal Sciences to evaluate how real-time livestock behavior and grazing activity data can improve understanding of tall fescue grazing systems in Missouri cattle and small ruminant operations.
The collaboration will support ongoing grazing and forage systems research associated with Dr. Eric Bailey and Dr Harley Naumann and MU’s forage-livestock research programs. By integrating CERES TAG’s animal monitoring technology into pasture-based research environments, the project aims to generate new insights into grazing distribution, forage utilization, livestock movement patterns, and animal performance on fescue-based systems.
In addition to utilizing CERES TAGS for cattle research, CERES TAG smart ear tags will also be deployed on sheep to better understand grazing behaviors, pasture utilization patterns, and species-specific interactions within grazing systems. Researchers believe incorporating sheep into the study will provide valuable insights into multi-species grazing strategies, forage management, and regenerative pasture systems.
Missouri producers rely heavily on tall fescue pasture systems, yet variability in grazing pressure, forage quality, heat stress, and pasture utilization continues to impact efficiency and profitability. Researchers believe precision livestock monitoring can help quantify how animals interact with pasture environments in ways not previously measurable at scale.
CERES TAG’s solar-powered smart ear tags provide continuous livestock location and behavioral data without requiring on-farm infrastructure. The technology enables researchers to monitor grazing activity, walking distance, time spent near water or shade, and pasture utilization patterns across large grazing environments.
Researchers also expect the project to contribute to broader discussions around regenerative grazing systems, pasture sustainability, multi-species grazing management, and data-driven livestock production practices.
“Producers are increasingly looking for practical technologies that improve operational visibility while supporting sustainability goals,” said CERES TAG Sales Lead Matthew Randerson. “Collaborating with leading grazing researchers at the University of Missouri allows us to demonstrate how real-time livestock intelligence can contribute to better pasture management and more efficient beef and small ruminant production systems.”
Field implementation and data collection are expected to occur through MU research farms and cooperating grazing operations throughout Missouri.
About CERES TAG
CERES TAG develops advanced livestock monitoring technology designed to provide producers and researchers with real-time animal intelligence through satellite-connected smart ear tags. The platform supports improved livestock visibility, operational efficiency, sustainability measurement, and animal welfare outcomes across extensive grazing systems.
About the University of Missouri Department of Animal Sciences
The University of Missouri Department of Animal Sciences advances livestock research, education, and Extension programs focused on improving animal production, forage systems, and sustainable agricultural practices. Through innovative research and producer partnerships, the department supports practical solutions that strengthen the future of beef, sheep, and grazing-based livestock systems across Missouri and beyond.
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