Aurora Holds Off on Price Increase

Aurora Pharmaceutical Holds Off on Price Increase.

Veterinarian-founded company prioritizes producers, ranchers, and pet owners during
times of economic strain.

Northfield, MN – 28 April 25 – As global tariffs continue to increase the cost of imported
ingredients and products, many companies in the animal health sector have begun
raising prices. Aurora Pharmaceutical, however, is taking a different approach.

Under the leadership of CEO Dr. Mike Strobel – a career veterinarian who grew up on a
cattle farm – the company has made the decision to hold off on any price increases until
at least July 1, citing the company’s commitment to supporting the farmers, ranchers,
and pet owners who are already feeling the weight of economic uncertainty.
“Our customers are the heartbeat of this industry,” said Dr. Strobel. “I know firsthand the
pressures that producers and pet owners face – because I’ve lived them. This is not the
time to make this kind of change. It’s a time to be there for the people who care for
animals every day.”

Recent surveys show that nearly 30% of pet owners are delaying or forgoing preventive
veterinary care due to rising costs, including heartworm and flea/tick medications. In the
agriculture sector, tariffs on many operational needs have caused some farmers to
make difficult decisions about livestock health and treatment.

Despite these challenges, Aurora Pharmaceutical – an American and veterinarian-
founded company – is choosing to absorb those costs, at least for now.

“We know we may have to revisit this in the future,” Dr. Strobel acknowledged. “But
today, the right decision is to prioritize our customers. We want to give them some
breathing room in a difficult economy. They deserve that.”

Aurora Pharmaceutical’s decision reflects a broader commitment to accessible animal
health solutions, made by people who truly understand the industry from the ground up.

About Aurora Pharmaceutical

Aurora Pharmaceutical is a veterinarian-founded animal health company based in
Northfield, Minnesota. Dedicated to delivering reliable, high-quality, American-made
animal health products, Aurora serves livestock producers, pet owners, and veterinary
professionals across the country.

Click here for more information: https://aurorapharmaceutical.com/ 

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Altosid® IGR Controls Horn Fly Population

Altosid® IGR Controls Horn Fly Population

Promotes Greater Weight Gain in Stocker Cattle Study

Horn flies are a major concern to beef producers, costing the industry more than $1 billion annually. Left untreated, their painful bites can present a number of risks to cattle and interfere with cattle’s ability to maximize weight gain potential. However, a recent study confirmed that stocker cattle treated with Altosid® IGR, a feed-through horn fly control solution, experienced a 15.8% increase in average daily gains compared to cattle who went untreated.

Conducted in northeast Oklahoma in the summer of 2011, the study demonstrated that horn fly populations can be maintained below the economic threshold of 100 flies per side when cattle consistently consume the targeted level of mineral tubs treated with Altosid® IGR. The product was designed specifically to disrupt the horn fly life cycle, preventing larvae from maturing and emerging from the manure of treated cattle. This mode of control led to reductions in horn fly populations for cattle in the study treated with Altosid® IGR, promoting the increase in average daily gains.

Continue reading for a detailed summary of the study, including methods used and reported impacts on horn fly populations, mineral consumption data and weight gain.

This study was conducted to determine the efficacy of Altosid® IGR in mineral tubs for the control of horn flies (Haematobia irritans) on stocker cattle, and if the resulting control would impact cattle weight gain.

TRIAL METHODS

On the first day of the study (Day 0), individual weights were taken on 50, 6-weight animals and they were randomly assigned to one of two treatment groups – 30 animals received Altosid® IGR in their feed while 20 were selected to serve as the control group. (The difference in group numbers was based solely on pasture size.) Once cattle had been divided into treatment groups, the appropriate mineral tubs were offered, free choice, to the cattle in each corresponding group. The mineral tubs were weighed weekly to determine consumption level, with that number divided by the number of days of access and the number of head in the pasture to establish an average daily mineral consumption per head.

Horn fly populations were monitored weekly by taking digital photographs of 15 randomly selected animals in each group, placing a grid overlay over the magnified images and counting the number of adult flies on one side of the animal. Animals were individually weighed on Day 33, Day 68 and at the end of the study on Day 86. All data analysis was conducted using the PROC GLM procedure and means were separated with an LSD test set at the 0.05 alpha level (SAS 9.4).

 

CONCLUSION

Results of the study help to validate many presumptions about horn flies and their effects on cattle. First, by using Altosid® IGR and getting appropriate consumption rates, producers should see a significant drop in horn fly populations. Second, by controlling horn flies with Altosid® IGR, animals could experience daily weight gains of as much as 15.8% (0.33 lbs.) greater than animals where no fly control solution is being deployed. Finally, the estimated weight gains from using Altosid® IGR can help producers achieve as much as a 6.5:1 return on their investment in the product.

Altosid® IGR is a feed-through horn fly control solution that moves through the digestive system and works in cattle manure where horn flies lay their eggs, to limit future horn fly populations. Unlike other feed-through products, Altosid® IGR is an insect growth regulator (IGR), and it is classified b y t he E PA a s a biorational. The (S)-methoprene in Altosid® IGR mimics naturally occurring insect biochemicals that are responsible for horn fly development, preventing larvae from developing into breeding, biting adult flies.

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Using Supplementation During Droughts

Using Supplementation During Droughts

You might want to sit down before reading this. Or have a stiff drink in your hand. That’s because you’re about to read the weather outlook and it ain’t pretty. So pull your cinch a little tighter and take a deep seat, because the rough ride on the weather front isn’t changing anytime soon.

But with a drought plan and Riomax® in your corner, you have the tools to survive until it rains again. Or at least rains at the right time again.

Weather Predictions

First, the weather outlook, as provided by Dr. Art Douglas, meteorological professor emeritus with Creighton University, during the CattleFax Outlook session at the 2021 Cattle Industry Convention in Nashville, Tennessee.

Douglas first looked at sea surface temperatures, which determine whether we have an El Nino or La Nina event. Those determine whether it rains or not.

Cold water has returned to the equator west of South America. “That La Niña event is going to have a strong impact on the drought in the western U.S., and that’s going to continue to grow,” Douglas said.

“We also have cold water from the coast of California in Baja, all the way toward Hawaii. We know that cold water (there) promotes a very strong North Pacific high and also favors drought in the U.S,” he continued.

“Finally, we have a warm water pool across the North Pacific, as well as the North Atlantic. Warm water pools in those two regions favor upper-level high pressures, which then force a high pressure in the mid-section of the country, and that also creates drought.”

Think back to 2013 and 2017.

Those were both drought years. Expect pretty much the same for the rest of the fall, winter, and early spring of 2021-22.

Looking ahead to the winter of 2021-22, Douglas said the high-pressure ridge will continue in the North Pacific because of the warm water. “Also, with the cold water along the equator, that favors a very weak jet across the southern tier of states,” which brings dry weather. “We have a very strong (Canadian) trough starting to bulge south into the midsection of the United States. Not much different than last year.”

With that flow pattern, temperatures will run about one to three degrees below normal for the entire winter, he predicts. “I will warn you, it looks like it is going to shift West and East during the course of the winter. It’s going to be more toward the East at the beginning. And by the time we get toward the end of the winter, I think more of the cold in the Northern Rockies and Western Plains,” he said.

But in terms of drought, there’s not much hope.

“It’s very dry all the way from California, in fact quite dry in California, running about one standard deviation to one and a half standard deviations below normal. And that dryness extends all the way through the winter wheat country and the Plains up into the core of the Corn Belt,” he said.

“The only really moisture in the country is going to be in the far Northern Rockies, associated with Alberta Clippers that will come down prior to each cold outbreak, and then some moisture dribbling into the Ohio Valley.”

The outlook isn’t all bad, however. “It does look like we have a pretty good chance of El Niño developing toward midyear next year, at which point this drought that we see in the western United States might possibly start easing going into the spring. And most certainly the winter of 2022, 2023 could be a wet winter throughout the western United States.”

Getting From Here to There

So how do you get through this winter and early spring with the continued drought that Douglas predicts? Keep your pencils sharp and your drought management plan close at hand.

Clearly, fertility is job one for a rancher. You can’t sell a calf that’s never born or doesn’t survive to weaning time. For your cows, however, fertility is a luxury. Without an adequate plane of nutrition to keep the cow and her fetus healthy, the calf loses.

In a drought as tough as this one, winter pasture and hay will below quality, lacking many essential nutrients. In short, it’s gut fill. That means helping your cows squeeze the most nutritional value from low-quality feed becomes more than just important—it’s essential.

That’s where your supplementation strategy becomes critical. But cutting costs just for the sake of cost-cutting may not be the best way to handle drought-driven decisions, says Ashley Kettner, former R&D research coordinator with Riomax®.

Kelly Schaff agrees. His seed-stock Angus operation, Schaff Valley Angus, is known worldwide for top quality cattle. That doesn’t happen by accident.

A Quality Cattle Mineral Program

Schaff believes in the best mineral just as he believes in the best genetics. In fact, the two are hand-in-glove. “If you want to get the conception rate that you need and keep the cattle healthy and functioning, you need a good mineral.”

And that’s where the intersection of genetics and nutrition becomes key. “Because you can have all the genetics in the world, but that’s irrelevant if you don’t have the nutrition to get them there,” he says.

Not all pastures and rangeland are the same and you’ve got to match your cows to the environment they make a living in. “But even within that environment, a solid mineral program is necessary,” he adds.

By that, he means one that’s fully chelated, not just enough so it can say so on the label. The soils in his area of North Dakota are high in iron and the water is high in sulfates. “So if you’re going to buy a cheap mineral, it’s not chelated most of the time. Most of the minerals you need, the zinc, copper, and manganese, they’re tied up by the iron and the high sulfur water,” he says. “So you think you’re getting a good deal, but you’re putting something out the cattle aren’t utilizing.”

Schaff likes tubs over loose mineral, even if the loose product is fed in a weather-protected feeder. “With the Rio tub, it can be rainy or snowy and you’ll always have a fresh mineral source that they’re constantly consuming,” he says.

“The Rio tubs have worked well; they’re good for high-quality mineral. If you use the right mineral, it’ll show up in your reproductive performance and your cattle health,” he says.

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December 2021

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