CERES GEN6 Recognised in the 2026 Australian Good Design Awards

CERES GEN6 Recognised in the 2026 Australian Good Design Awards

CERES GEN6 has been recognised in the 2026 Australian Good Design Awards, Australia’s longest-running international design awards, for excellence in design, innovation and impact.

This year’s Awards are presented under the theme Design that Leads – celebrating the critical role of design in navigating complexity, driving innovation and creating positive change.

At a time of unprecedented social, environmental and technological change, this year’s theme recognises that good design is more than an outcome, it is a powerful way of thinking, imagining and acting. It challenges us to question what is, envision what could be and design better products, services, places and systems for people and planet.

Among this year’s Award Winners is CERES GEN6, which received a prestigious 2026 Australian Good Design Award Winner in the Product Design Commercial and Industrial category.

Project Details and Jury Comments:

 

Project: CERES GEN6

Designed in: Australia

Designed by: 

CERES TAG

Clandestine Design Group

Commissioned by:

CERES TAG

JURY COMMENTS:

“The Jury recognises CERES GEN6 as a highly robust livestock monitoring solution that demonstrates genuine engineering ambition through its zero-touch auto-activation system and direct-to-satellite communication. The over-moulded multi-layered design proves highly suitable for harsh environments, while the incorporation of solar panels provides continuous power with minimal infrastructure requirements. The Jury was particularly impressed by the satellite connectivity combined with edge computing for reproductive metrics, which eliminates prohibitive setup costs typical of agricultural products. The holistic design approach, including meaningful collaboration with Indigenous land managers through partnerships with NAILSMA, adds significant societal depth. The Jury commends the team for delivering functional innovation that provides total control of the livestock lifecycle while improving animal welfare and management efficiency.”

CERES TAG COMMENTS:

“Continuous improvement is one of our core values, and we know the best way to improve is to listen to the people using our technology. Producer feedback has been a valuable part of the CERES GEN6 development process, helping us understand what works, what could work better and what really matters in the paddock. We also want to acknowledge the incredible team at Clandestine Design Group, who worked closely with us throughout the CERES GEN6 design process. Their expertise, creativity and ability to translate our vision and producer feedback into a functional, robust product were invaluable. We’re incredibly proud to see the result of that collaboration recognised by the Australian Good Design Awards. For us, good design isn’t just about how a product looks, it’s about creating technology that solves real problems and continues to get better for the people using it.”

The 2026 Australian Good Design Awards Ceremony will take place on Friday 9 October at the International Convention Centre (ICC) Sydney, bringing together more than 1,000 guests from across design, architecture, engineering, business, government and the wider creative industries.

The Ceremony will celebrate the very best in contemporary design and reveal the recipients of the Good Design Award Best in Discipline, Special Accolades, the Good Design Award for Sustainability, and the Australian Good Design Award of the Year – the nation’s highest design honour.

Good Design Australia Managing Director Rachel Wye said the range of projects recognised in 2026 reflected the role design now plays across the economy and community.

“Design is an important economic and social capability. It influences the products we create, the services we rely on, the policies we develop and the way organisations respond to complex problems,” Ms Wye said.

“This year’s Award winners are addressing energy costs, healthcare, environmental degradation, artificial intelligence, disaster preparedness, accessibility and community wellbeing.

“Australia has an extraordinary design community and an opportunity to use that capability to strengthen our economy, improve lives and build industries that can compete internationally.”

Setting the Global Benchmark for Design Excellence

The Australian Good Design Awards recognise excellence from around the world across 13 overarching design disciplines and more than 30 categories, encompassing Built Environment, Communication Design, Concept Design, Digital Design, Design Research, Design Strategy, Engineering Design, Fashion and Textiles, Next Gen, Policy Design, Product Design, Service Design and Social Impact.

Every project is evaluated by an independent Jury of more than 100 Australian and international design experts against three core criteria: Good Design, Design Innovation and Design Impact.

Established in 1958, the Australian Good Design Awards are Australia’s longest-running international design awards and one of the world’s most respected design recognition programs.

For almost seven decades, the Awards have championed the transformative power of design and celebrated the designers, businesses and organisations using design to create a better future.

VIEW ALL 2026 AWARD-WINNING PROJECTS

ABOUT THE AUSTRALIAN GOOD DESIGN AWARDS

Established in 1958 under the auspices of the Industrial Design Council of Australia, the Australian Good Design Awards are Australia’s longest-running international design awards program and have recognised excellence in design and innovation for more than six decades.

The Awards span 13 overarching design disciplines and more than 30 categories, encompassing Built Environment, Communication Design, Concept Design, Digital Design, Design Research, Design Strategy, Engineering Design, Fashion and Textiles, Next Gen, Policy Design, Product Design, Service Design and Social Impact.

 

ABOUT GOOD DESIGN AUSTRALIA

Good Design Australia is an international design promotion organisation responsible for managing the annual Australian Good Design Awards and other design programs, events and initiatives.

Its history dates to the establishment of the Industrial Design Council of Australia in 1958, which was funded by the Commonwealth Government and based on the UK Design Council model.

Good Design Australia promotes the importance and value of design to business, industry, government and the broader community.

As a Certified B Corp in the design industry, Good Design Australia is counted among businesses that are leading a global movement for an inclusive, equitable, and regenerative economy.

 

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NCBA Warns Against Increased Beef Imports

NCBA Warns Increased Beef Imports Could Threaten U.S. Cattle Producers

You may have seen President Trump’s Truth Social post today regarding increasing beef imports as a way to lower beef prices. In response, NCBA issued a statement to underscore the potential consequences such a move could have on America’s cattle producers and ongoing efforts to rebuild the U.S. cattle herd.

NCBA CEO Colin Woodall expressed disappointment with the President’s comments, noting that while cattle producers share the goal of keeping food affordable for consumers, increasing imports of government-subsidized, below-market beef is not a sustainable solution.

“Cattle markets have already turned sharply lower this morning, to the detriment of farmers and ranchers,” Woodall said. “This is a critical time of year for cattle producers as they make decisions regarding their herds. Producers are responding to strong market signals and historically high demand, and are already working to rebuild after years of drought, high input costs, and other challenges that have reduced U.S. cattle numbers.”

NCBA remains concerned that government intervention in the marketplace could discourage herd expansion and undermine the long-term stability of the U.S. cattle industry. America’s cattle producers are making significant investments to rebuild the nation’s herd, and strong market fundamentals should continue to guide those decisions.

NCBA will continue advocating for policies that support cattle producers, strengthen the U.S. beef supply chain, and preserve the long-term viability of family farms and ranches across the country.

Thank you for your continued membership and engagement. We will keep you informed as this situation develops.

 

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NATDA Announces Service Hub Launch at 2027 NATDA Trailer Show

NATDA Announces Service Hub Launch at 2027 NATDA Trailer Show

New service hub at the 2027 NATDA Trailer Show brings dedicated focus to elevating the performance and profitability of dealership service centers.

ARLINGTON, Va. — The North American Trailer Dealers Association (NATDA) announced the launch of the Service Hub, a new, dedicated destination debuting at the 2027 NATDA Trailer Show in Nashville’s Music City Center. Located in the Karl Dean Ballroom, the Service Hub is designed to complement the exhibit floor by providing a devoted space for strengthening dealership service departments by connecting them with the tools, training, and partners they need to succeed.

As margins on unit sales tighten and a trailer’s lifespan grows, dealerships are expanding into service operations and adding repair shops and parts inventory to drive more consistent revenue.

“By creating a focused environment for service center professionals, NATDA is expanding its commitment to helping dealerships improve profitability, performance, and customer satisfaction,” said Andria Gibbon, CEM, Executive Director of NATDA. “The Service Hub is a direct investment in helping dealers build stronger operations by giving them access to the training, technology, and solutions that keep trailers on the road and customers coming back.”

A Dedicated Space for Service Excellence

The Service Hub will o er a curated experience tailored specifically to dealership service team needs, including:

• Trailer Service Professional Certification seminars and workshops

• Technical sessions led by industry leaders such as Dexter, NCM Associates, NATM, and more

• Exhibitors focused on service tools, parts, technology, and business solutions

• Networking events and activations designed to foster meaningful connections

The Service Hub will feature dedicated exhibiting hours, along with select overlap with the existing exhibit hall giving attendees opportunities to engage across both environments.

Strengthening the Industry Through Service

The Service Hub reinforces NATDA’s ongoing focus on dealership performance and long-term growth. By centralizing service-specific education, resources, and exhibitors, the initiative is designed to help dealerships operate more e iciently, improve turnaround times, and customer needs.

“The Service Hub is more than a new feature, it’s a step forward for the entire trailer industry,” Gibbon added. “When service departments succeed, dealerships grow stronger and the entire network benefits.”

Get a Sneak Peek at the 2026 NATDA Trailer Show

Dealers do not have to wait until 2027 to begin strengthening their service operations. Registration for the 2026 NATDA Trailer Show is now open, offering immediate access to service training, certification programs, and solutions already driving dealership performance. Visit natdatrailershow.com to register and for the latest updates. 2027 NATDA Trailer Show booth sales begin soon, companies interested in exhibiting can contact sales@natda.org for details.

 

ABOUT NATDA

The North American Trailer Dealers Association (NATDA) serves the light and medium-duty trailer industry by connecting dealers, manufacturers, and suppliers through a variety of educational and promotional platforms. From printed publications like its bi-monthly magazine, The Haul, to the annual NATDA Trailer Show, NATDA provides abundant networking opportunities with high-quality, industry-specific contacts. At NATDA, your success in our mission™. Learn more at natda.org.

ABOUT THE NATDA TRAILER SHOW

The NATDA Trailer Show is the first and only industry event that caters specifically to trailer dealers and is not open to the public. Its mission is to unite the light-to-medium-duty trailer industry under one roof to showcase the best and most innovative ideas, products, and solutions to help dealerships strengthen their performance year after year. The show features manufacturers, dealers, product and service vendors, and financial institutions, representing all industry segments including cargo, race car, horse, livestock, marine, dump, flatbed, and toy hauler markets. Learn more and register at natdatrailershow.com.

 

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