How GEA Dairy Herd Management Systems Improve Efficiency

Sorting that Keeps Herd Management Moving

Act faster, streamline labor and bring more consistency to your herd.

ROMEOVILLE, Ill. [May 7, 2026] – Top-performing dairies don’t just identify the cows that need attention; they act on that information immediately. When herd monitoring and sort gates work together, it becomes easier to follow through consistently and ensure nothing gets missed.

“If a cow gets identified but nothing happens next, you lose the value of that information. Sorting closes that loop,” says Stephanie Finn, business development manager for herd management solutions at GEA.

Here’s how top-performing dairies use sorting and monitoring together to drive more consistent results:

1. Turn identification into action

The strongest routines don’t rely on someone remembering to act — they build routines that ensure the right cows are sorted and managed every time.

“Monitoring is going to identify the cow, and the sorting mechanism ensures that she’s acted on,” says Jamie Fox, product manager at GEA. “It turns a search process into a controlled workflow.”

For example, instead of locking up an entire pen to check fresh cow temperatures each morning, one Washington dairy uses health scores from their monitoring system to automatically sort only the cows that need attention after milking. Because monitoring and sorting work together, cows are identified and addressed in the same pass. The result is less unnecessary handling, faster response times and more consistent protocols.

Instead of reacting after issues escalate, farms can respond earlier, improving health and reproduction outcomes.

“You’re putting the right cows in front of employees to apply treatment, then sending them right back,” Finn explains. “If a cow doesn’t need to be handled, let her be a cow.”

2. Build trust through results

Adopting new technology often comes with skepticism, especially from experienced team members who already perform at a high level.

Finn recalls working with a highly skilled breeder who initially doubted the system. After comparing monitoring system data to pregnancy checks, he found that most open cows had shown heat, even when he didn’t catch it visually.

That insight changed how he worked. Instead of relying solely on observation, he began using alerts to act faster and time insemination more precisely, even if it meant breeding at off-hours. He improved performance in an area where he already excelled.

“That’s where these systems shine,” says Finn. “They don’t replace good people — they help them perform even better.”

That kind of proof is often what turns skepticism into consistent action.

3. Create discipline and accountability

Technology only works if people use it — and use it the same way every day.

“High-performing dairies don’t always have more technology,” says Fox. “Their execution is better, and that’s where operational discipline comes in.”

Successful farms operationalize their systems in three ways:

  • Establishing clear protocols for acting on alerts
  • Building daily routines around key data points
  • Ensuring team alignment and accountability

“Most challenges come down to management and consistency,” says Finn. “If employees aren’t willing to utilize the information, you’re not going to get your money back out of it.”

For example, some dairies designate one employee per shift to work the sort pen, ensuring no cows are missed and no decisions are delayed.

Clear protocols and consistent follow-through are what keep good information from going unused.

4. Maintain the system to protect accuracy

Minor issues can quickly erode performance if left unchecked.

“Small inconsistencies in maintenance, repeated day after day, can lead to bigger financial losses over time,” says Fox.

Monitoring systems rely on accurate, consistent data. Proper tag placement, functioning antennas, battery life, system connectivity and timely maintenance all play a role. If a reader goes down or tags aren’t transmitting correctly, farms can start missing heats or health changes within days, quickly undermining trust in the system.

“The human element in maintenance is often overlooked,” Finn notes. “But it’s critical to keep the system working as intended.”

Simple routines — like regularly checking tag function, walking antennas and reviewing system alerts — can prevent larger issues down the line.

5. Maximize value with ongoing support

Getting started is only the beginning. Ongoing support often makes the difference between seeing a return and leaving value on the table.

Working with connected systems, especially from a single provider, can help reduce delays between insight and action, making it easier to keep protocols moving.

“These aren’t set-it-and-forget-it tools,” says Finn. “You need ongoing training and someone to guide you as you’re ready to take the next step.”

Farms that get the most value from these systems tend to:

  • Continuously refine protocols
  • Expand how they use alerts and data
  • Revisit goals as performance improves
  • Lean on trusted advisors for support

“They’re always asking, ‘What more can we get out of this system?’” she adds.

For example, a farm that starts with fresh cow monitoring may later expand into reproduction protocols, then labor optimization — building value step by step.

Farms that see the greatest return continue learning, refining and expanding how they use them.

Monitoring systems identify the right cows. Sort gates ensure something actually happens next. When paired with consistent execution, farms can respond faster, reduce labor inefficiencies and improve herd performance.

When monitoring and sorting work together, farms can act faster and improve follow-through. Contact your local GEA dealer to learn more.

About GEA

GEA is one of the world’s largest suppliers of systems and components to the food, beverage and pharmaceutical industries.

The international technology group, founded in 1881, focuses on machinery and plants, as well as advanced process technology, components and comprehensive services. For instance, every second pharma separator for essential healthcare products such as vaccines or novel biopharmaceuticals is produced by GEA. In food, every fourth package of pasta or every third chicken nugget are processed with GEA technology.

With more than 18,000 employees, the group generated sales of about EUR 5.5 billion in more than 150 countries in the 2025 fiscal year. GEA plants, processes, components and services enhance the efficiency and sustainability of customers’ production. They contribute significantly to the reduction of CO2 emissions, plastic usage and food waste. In doing so, GEA makes a key contribution toward a sustainable future, in line with the company’s purpose: “Engineering for a better world.”

GEA is listed on the German DAX, the European STOXX® Europe 600 Index and is also a constituent of the leading sustainability indices DAX 50 ESG, MSCI Global Sustainability and Dow Jones Best-in-Class World.

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Pasture.io Launches Mt Hayes Pasture Forecast Model

Pasture.io Launches Mt Hayes, Improving Pasture Growth Predictions by 28%

New model delivers stronger short-term forecasts to support grazing and feed decisions

Pasture.io launches Mt Hayes, its latest pasture growth model update, delivering around a 28% improvement in overall growth predictions. The update is designed to give farmers and ranchers a clearer, more reliable view of pasture growth, helping them plan grazing, rotations, and feed decisions with greater confidence.

Mt Hayes builds on previous model improvements and represents the biggest step forward in Pasture.io’s pasture growth forecasting.

Key improvements

  • 28% improvement in overall pasture growth predictions vs previous model
  • Improved performance across both dryland and irrigated systems
  • More farm-specific forecasts using historical pasture data
  • Stronger 14-day forecasts for growth rate and leaf emergence
  • Smoother seasonal growth trends for more consistent decision-making
  • Improved soil moisture awareness

Why it matters

Pasture growth can vary quickly depending on weather, soil moisture, and management. This model update provides a clearer picture of what’s ahead, helping farmers:

  • Plan grazing moves earlier
  • Adjust rotations with confidence as conditions change
  • Make better day-to-day feed decisions

The result is a more consistent and reliable view of pasture growth across the farm.

Company perspective

“Mt Hayes is our biggest step forward in pasture growth forecasting,” said Ollie Roberts, Founder of Pasture.io. “The goal is simple—to give farmers a clearer, more reliable picture of what’s happening across their farm so they can make better decisions day to day.”

About Pasture.io

Pasture.io is a pasture management platform that provides satellite-based pasture measurement and tools to support grazing decisions.

Designed for dairy, beef, and sheep grazing operations, it gives farmers and ranchers a clear, whole-farm view of pasture cover and growth—helping them plan rotations, manage feed, and make better day-to-day decisions. Used by farmers and ranchers across the United States and in more than a dozen other countries, Pasture.io delivers practical insights without the need for additional hardware.

For more information, visit https://pasture.io/

Media contact

Luke Chapman
Digital Marketing Specialist
Pasture.io
Email: marketing@pasture.io

NATDA, NCM Partner to Expand Dealer Training & Benefits

NATDA and NCM Associates Partner to Expand Training, Peer Learning, and Offer Exclusive Member Advantages

Arlington, VA — The North American Trailer Dealers Association (NATDA) announced a new strategic partnership with NCM Associates, naming NCM Associates as an education partner and the exclusive Service Management Training Provider.

Focused on the realities of trailer dealership operations, the partnership delivers access to trailer-only 20 Groups, service and leadership workshops, industry insights, and member-only scholarships and training savings.

Structured 20 Groups Expand in Trailer Segment with NEW 20 Group Options

As part of the partnership, NATDA members can participate in NCM Associate’s 20 Groups tailored specifically to the light and medium-duty trailer industry. 20 Groups bring together noncompeting businesses to help improve dealer profitability and operational performance through confidential financial benchmarking, best practice sharing, accountability, and expert facilitation.

A new Express 20-Group option, for even the smaller dealerships, delivers the same core benefits in a flexible, hybrid format, offering consistent insights and engagement while reducing travel costs —an efficient solution for NATDA members seeking a dealer 20 Group experience.

To learn more about the NCM Trailer 20 Groups, visit the website or contact Mark Spader, 20 Group Moderator at NCM Associates, by phone at 605-759-2513 or email at

mspader@ncmassociates.com

NATDA Trailer Show – A Peak at What’s to Come

As part of the partnership, NCM Associates will deliver three dedicated sessions during the NATDA Trailer Show, held September 1-3 in Nashville, giving dealers direct access to practical education and a firsthand look at NCM’s peer learning model.

Planned sessions include:

Parts Management: Proven Practices to Drive Profitability

  • Maximizing Profitability in Your Service Department
  • Mock 20 Group Session, offering attendees an inside look at what a 20 Group is.

“NCM Associates is proud to partner with NATDA to bring support and resources to its members and the Trailer Industry.” Said Mark Spader. “Together, we’re providing trailer dealers with

access to proven insights, benchmarking, and peer collaboration designed to help them make smarter decisions and drive sustainable growth.”

Scholarships, Trends Insights, Training Discounts, Future NATDA Programs & More…

To further support dealer development, this partnership also includes:

  • Two yearly Scholarships available to NATDA members for NCM Training (valued up to $3395)
  • Trend insights and benchmarking summaries will be shared through NATDA channels
  • Member only discounts for NCM training workshops
  • Expanded educational initiatives between NATDA & NCM beginning in 2027

“This partnership offers valuable and cost-effective resources that improves performance and grows stronger businesses.” Said Corey Langley, Director of Exhibits & Partnerships at NATDA.

More details to follow in the coming months.

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ABOUT NATDA

The North American Trailer Dealers Association (NATDA) serves the light and medium-duty trailer industry by connecting dealers, manufacturers, and suppliers through a variety of educational and promotional platforms. From printed publications like its bi-monthly magazine to the annual NATDA Trailer Show, NATDA provides abundant networking opportunities with high-quality, industry-

specific contacts. At NATDA, your success is our mission™. Learn more at natda.org.

ABOUT NCM Associates

NCM Associates provides performance improvement solutions for dealer organizations through benchmarking, training, peer collaboration, and leadership development. NCM’s 20 Groups and training programs help dealers make informed decisions, improve operational results, and build stronger teams. Learn more at NCM’s trailer program.

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