NATDA Announces Service Hub Launch at 2027 NATDA Trailer Show

NATDA Announces Service Hub Launch at 2027 NATDA Trailer Show

New service hub at the 2027 NATDA Trailer Show brings dedicated focus to elevating the performance and profitability of dealership service centers.

ARLINGTON, Va. — The North American Trailer Dealers Association (NATDA) announced the launch of the Service Hub, a new, dedicated destination debuting at the 2027 NATDA Trailer Show in Nashville’s Music City Center. Located in the Karl Dean Ballroom, the Service Hub is designed to complement the exhibit floor by providing a devoted space for strengthening dealership service departments by connecting them with the tools, training, and partners they need to succeed.

As margins on unit sales tighten and a trailer’s lifespan grows, dealerships are expanding into service operations and adding repair shops and parts inventory to drive more consistent revenue.

“By creating a focused environment for service center professionals, NATDA is expanding its commitment to helping dealerships improve profitability, performance, and customer satisfaction,” said Andria Gibbon, CEM, Executive Director of NATDA. “The Service Hub is a direct investment in helping dealers build stronger operations by giving them access to the training, technology, and solutions that keep trailers on the road and customers coming back.”

A Dedicated Space for Service Excellence

The Service Hub will o er a curated experience tailored specifically to dealership service team needs, including:

Trailer Service Professional Certification seminars and workshops

Technical sessions led by industry leaders such as Dexter, NCM Associates, NATM, and more

• Exhibitors focused on service tools, parts, technology, and business solutions

Networking events and activations designed to foster meaningful connections

The Service Hub will feature dedicated exhibiting hours, along with select overlap with the existing exhibit hall giving attendees opportunities to engage across both environments.

Strengthening the Industry Through Service

The Service Hub reinforces NATDA’s ongoing focus on dealership performance and long-term growth. By centralizing service-specific education, resources, and exhibitors, the initiative is designed to help dealerships operate more e iciently, improve turnaround times, and customer needs.

“The Service Hub is more than a new feature, it’s a step forward for the entire trailer industry,” Gibbon added. “When service departments succeed, dealerships grow stronger and the entire network benefits.”

Get a Sneak Peek at the 2026 NATDA Trailer Show

Dealers do not have to wait until 2027 to begin strengthening their service operations. Registration for the 2026 NATDA Trailer Show is now open, offering immediate access to service training, certification programs, and solutions already driving dealership performance. Visit natdatrailershow.com to register and for the latest updates. 2027 NATDA Trailer Show booth sales begin soon, companies interested in exhibiting can contact sales@natda.org for details.

 

ABOUT NATDA

The North American Trailer Dealers Association (NATDA) serves the light and medium-duty trailer industry by connecting dealers, manufacturers, and suppliers through a variety of educational and promotional platforms. From printed publications like its bi-monthly magazine, The Haul, to the annual NATDA Trailer Show, NATDA provides abundant networking opportunities with high-quality, industry-specific contacts. At NATDA, your success in our mission™. Learn more at natda.org.

ABOUT THE NATDA TRAILER SHOW

The NATDA Trailer Show is the first and only industry event that caters specifically to trailer dealers and is not open to the public. Its mission is to unite the light-to-medium-duty trailer industry under one roof to showcase the best and most innovative ideas, products, and solutions to help dealerships strengthen their performance year after year. The show features manufacturers, dealers, product and service vendors, and financial institutions, representing all industry segments including cargo, race car, horse, livestock, marine, dump, flatbed, and toy hauler markets. Learn more and register at natdatrailershow.com.

 

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Real Kansas Meats Becomes Licensed Authentic Wagyu Partner

Real Kansas Meats Becomes Licensed Authentic Wagyu Certified Beef Partner

May 13, 2026 – Real Kansas Meats will be a licensed Packer Partner for the Authentic Wagyu Certified Beef Program
Real Kansas Meats, a leader in traceable, ranch-raised premium beef from the heart of Kansas, is now a licensed Packing
Plant for the Authentic Wagyu Certified Beef Program which is a USDA Agricultural Marketing Service (AMS) G-162
Specification. This collaboration with the American Wagyu Association’s Authentic Wagyu program marks a significant
milestone for both entities. Real Kansas Meats is one of the first packing facilities to become a licensed Authentic Wagyu
partner.

What the USDA G-162 Wagyu Standard Requires

The G-162 Specification, effective January 2025, sets the highest bar for Wagyu certification. It requires compliance to
the American Wagyu Association’s live animal standards, U.S. Prime grading with a minimum marbling score of
Moderately Abundant or higher that exceeds most beef quality standards. This ensures exceptional and consistent
eating quality, tenderness, and flavor for discerning consumers and chefs.

“Real Kansas Meats is committed to showcasing the exceptional quality that Kansas ranchers can produce,” said Andy
Miller, Chief Executive Officer at Real Kansas Meats. “Becoming the first facility in the state licensed for the Authentic
Wagyu program is a gamechanger. It combines our commitment to transparency, traceability, and quality with the
rigorous standards of the American Wagyu Association’s Authentic Wagyu program, giving producers, buyers, and
consumers’ confidence in every cut.”

Tony Anderson, Livestock Procurement Director said, “Kansas ranchers raise some of the finest cattle in the nation, and
we built Real Kansas Meats to ensure they receive the best value and recognition for their efforts.” The program aligns
with the Real Kansas Meat’s mission to support Kansas producers by capturing premium value and provide consumers
with premium cuts that highlight the state’s renowned beef heritage. This will strengthen Kansas’s position in the
premium beef market and support local ranchers by keeping more value within the state.

Real Kansas Meats invites producers to learn more about program participation in Real Kansas Meats’ Authentic Wagyu
program. Visit realkansasmeats.com, or contact Tony Anderson, Livestock Procurement at
tonyaderson@realkansasmeats.com.

About Real Kansas Meats

Real Kansas Meats connects Kansas ranchers with premium markets through fully traceable,
USDA-inspected beef programs. Focused on quality, transparency, and sustainability, the company delivers high-end
beef products that reflect the best of the Kansas prairie.

About American Wagyu Association

American Wagyu Association is a premier breed organization dedicated to
advancing Wagyu cattle in the United States of America. As a member driven, not-for-profit association it upholds
rigorous standards for breed integrity, genetic authenticity and DNA traceability while promoting education, research
and marketing Authentic Wagyu beef.

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How GEA Dairy Herd Management Systems Improve Efficiency

Sorting that Keeps Herd Management Moving

Act faster, streamline labor and bring more consistency to your herd.

ROMEOVILLE, Ill. [May 7, 2026] – Top-performing dairies don’t just identify the cows that need attention; they act on that information immediately. When herd monitoring and sort gates work together, it becomes easier to follow through consistently and ensure nothing gets missed.

“If a cow gets identified but nothing happens next, you lose the value of that information. Sorting closes that loop,” says Stephanie Finn, business development manager for herd management solutions at GEA.

Here’s how top-performing dairies use sorting and monitoring together to drive more consistent results:

1. Turn identification into action

The strongest routines don’t rely on someone remembering to act — they build routines that ensure the right cows are sorted and managed every time.

“Monitoring is going to identify the cow, and the sorting mechanism ensures that she’s acted on,” says Jamie Fox, product manager at GEA. “It turns a search process into a controlled workflow.”

For example, instead of locking up an entire pen to check fresh cow temperatures each morning, one Washington dairy uses health scores from their monitoring system to automatically sort only the cows that need attention after milking. Because monitoring and sorting work together, cows are identified and addressed in the same pass. The result is less unnecessary handling, faster response times and more consistent protocols.

Instead of reacting after issues escalate, farms can respond earlier, improving health and reproduction outcomes.

“You’re putting the right cows in front of employees to apply treatment, then sending them right back,” Finn explains. “If a cow doesn’t need to be handled, let her be a cow.”

2. Build trust through results

Adopting new technology often comes with skepticism, especially from experienced team members who already perform at a high level.

Finn recalls working with a highly skilled breeder who initially doubted the system. After comparing monitoring system data to pregnancy checks, he found that most open cows had shown heat, even when he didn’t catch it visually.

That insight changed how he worked. Instead of relying solely on observation, he began using alerts to act faster and time insemination more precisely, even if it meant breeding at off-hours. He improved performance in an area where he already excelled.

“That’s where these systems shine,” says Finn. “They don’t replace good people — they help them perform even better.”

That kind of proof is often what turns skepticism into consistent action.

3. Create discipline and accountability

Technology only works if people use it — and use it the same way every day.

“High-performing dairies don’t always have more technology,” says Fox. “Their execution is better, and that’s where operational discipline comes in.”

Successful farms operationalize their systems in three ways:

  • Establishing clear protocols for acting on alerts
  • Building daily routines around key data points
  • Ensuring team alignment and accountability

“Most challenges come down to management and consistency,” says Finn. “If employees aren’t willing to utilize the information, you’re not going to get your money back out of it.”

For example, some dairies designate one employee per shift to work the sort pen, ensuring no cows are missed and no decisions are delayed.

Clear protocols and consistent follow-through are what keep good information from going unused.

4. Maintain the system to protect accuracy

Minor issues can quickly erode performance if left unchecked.

“Small inconsistencies in maintenance, repeated day after day, can lead to bigger financial losses over time,” says Fox.

Monitoring systems rely on accurate, consistent data. Proper tag placement, functioning antennas, battery life, system connectivity and timely maintenance all play a role. If a reader goes down or tags aren’t transmitting correctly, farms can start missing heats or health changes within days, quickly undermining trust in the system.

“The human element in maintenance is often overlooked,” Finn notes. “But it’s critical to keep the system working as intended.”

Simple routines — like regularly checking tag function, walking antennas and reviewing system alerts — can prevent larger issues down the line.

5. Maximize value with ongoing support

Getting started is only the beginning. Ongoing support often makes the difference between seeing a return and leaving value on the table.

Working with connected systems, especially from a single provider, can help reduce delays between insight and action, making it easier to keep protocols moving.

“These aren’t set-it-and-forget-it tools,” says Finn. “You need ongoing training and someone to guide you as you’re ready to take the next step.”

Farms that get the most value from these systems tend to:

  • Continuously refine protocols
  • Expand how they use alerts and data
  • Revisit goals as performance improves
  • Lean on trusted advisors for support

“They’re always asking, ‘What more can we get out of this system?’” she adds.

For example, a farm that starts with fresh cow monitoring may later expand into reproduction protocols, then labor optimization — building value step by step.

Farms that see the greatest return continue learning, refining and expanding how they use them.

Monitoring systems identify the right cows. Sort gates ensure something actually happens next. When paired with consistent execution, farms can respond faster, reduce labor inefficiencies and improve herd performance.

When monitoring and sorting work together, farms can act faster and improve follow-through. Contact your local GEA dealer to learn more.

About GEA

GEA is one of the world’s largest suppliers of systems and components to the food, beverage and pharmaceutical industries.

The international technology group, founded in 1881, focuses on machinery and plants, as well as advanced process technology, components and comprehensive services. For instance, every second pharma separator for essential healthcare products such as vaccines or novel biopharmaceuticals is produced by GEA. In food, every fourth package of pasta or every third chicken nugget are processed with GEA technology.

With more than 18,000 employees, the group generated sales of about EUR 5.5 billion in more than 150 countries in the 2025 fiscal year. GEA plants, processes, components and services enhance the efficiency and sustainability of customers’ production. They contribute significantly to the reduction of CO2 emissions, plastic usage and food waste. In doing so, GEA makes a key contribution toward a sustainable future, in line with the company’s purpose: “Engineering for a better world.”

GEA is listed on the German DAX, the European STOXX® Europe 600 Index and is also a constituent of the leading sustainability indices DAX 50 ESG, MSCI Global Sustainability and Dow Jones Best-in-Class World.

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