FOR IMMEDIATE RELEASE
Monday, June 8th, 2026
CERES TAG Partners with Noble Research Institute to Deliver Unique Producer Education Initiative
Ardmore, Oklahoma / Australia — CERES TAG has announced a Collaboration & Sponsorship partnership with Noble Research Institute (Noble), a highly respected agricultural research organisation based in Ardmore, Oklahoma, dedicated to guiding farmers and ranchers in regenerative management practices through education and mentorship. This unique collaboration offers U.S. producers the opportunity to leverage CERES TAG’s data insights from their wearable livestock technology and pair them with Noble’s regenerative land and business management courses to optimize their operations.
Under the agreement, first-time producer customers who purchase and register 100 or more of the GEN5 CERES RANCHER tags with individual animal Pasture Feed Intake or the new CERES GEN6 tags with added reproduction beef estrus and calving alert algorithms, will be offered a complimentary voucher to attend a Noble Research Institute course. This initiative reflects CERES TAG’s commitment to supporting producers beyond hardware, helping them unlock the full value of data-driven livestock management.
CERES GEN6 is the world’s leading direct-to-satellite livestock monitoring platform, delivering real-time animal insights without the need for on-farm infrastructure. With advanced algorithms that deliver insights on reproductive performance, pasture feed intake, behaviour, GPS location, and high and low-activity alerts, producers gain actionable intelligence to improve productivity, reduce losses, and make more informed decisions.
At a time when cattle prices are high, market conditions are uncertain, and environmental variability is increasing, access to reliable data and education has never been more critical. CERES TAG provides producers with greater certainty and predictability, enabling them to take control of both revenue and costs.
“This partnership between CERES TAG and Noble Research Institute brings together practical tools and practical education to help producers succeed,” said Hugh Aljoe, director of ranches, outreach and partnerships for Noble Research Institute. “When producers can combine data, technology and sound management education, they’re better equipped to make decisions that strengthen their operations for the long term.”
David Smith, CEO of CERES TAG, said the initiative represents a meaningful step forward for the industry.
“We’re proud to partner with Noble Research Institute to deliver something genuinely valuable to producers,” said David Smith. “This is about more than technology, it’s about ensuring producers have the support, knowledge, and confidence to maximise the return on their investment. Offering complimentary access to Noble’s courses reinforces our commitment to helping producers succeed.”
Shane White, National Sales Manager at CERES TAG, added:
“This is a powerful example of what happens when the cattle industry collaborates,” said Shane. “By pairing world-class data with world-class education, we’re creating an opportunity for producers to truly optimise their operations and navigate uncertainty with confidence.”
The complimentary course offering is optional and designed for producers who want to deepen their understanding of how to leverage the valuable insights delivered within their specific production systems.
This partnership underscores a shared vision between CERES TAG and Noble Research Institute: when the agricultural community works together, producers and the industry as a whole benefit.
About CERES TAG
CERES TAG is a global leader in direct-to-satellite livestock monitoring, delivering real-time data and insights to producers without the need for on-ground infrastructure.
About Noble Research Institute
Noble Research Institute is the nation’s largest nonprofit dedicated to farm and ranch management and has been a leading, trusted resource in agriculture since 1945. The organization serves agricultural producers with education, research and consultation on regenerating soil health to improve their land, livestock and livelihood. Demonstrating its ongoing commitment to restoring U.S. grazing lands, Noble actively manages 13,500 acres of working ranchlands to provide real-world insights and applications for farmers and ranchers.
For more information about Noble Research Institute, visit www.noble.org.
Contact:
Follow us on Facebook! American Cattlemen | Facebook
Since FFA programming is reserved primarily for middle and high school students, the New Century Farmer Conference offers former FFA members who have chosen to pursue careers in agriculture a look inside the business operations of farming. Attendees are interested in careers in agribusiness, agricultural education, animal systems, communications, food products and processing, natural resources, plant systems, and more. The students’ current farming and work experience ranges from managing 650 heads of cattle, 4,800 pigs, or 5,500 hogs to raising a small brood of hens to sell organic eggs to family and friends on the livestock side, and managing anywhere from 0 to more than 4,000 acres of crops on the plant side.