CERES TAG Expands Consultancy Network with MidWest Beef Cattle Consultants Partnership
CERES TAG, the world’s first and most experienced provider of direct-to-satellite livestock monitoring, has continued to expand its consultancy network through a new agreement with MidWest Beef Cattle Consultants.
As global pressure mounts on producers to deliver livestock more profitably and sustainably, the role of data-driven decision-making has never been more critical. While many producers recognise the need to adopt technology to remain competitive, the challenge often lies in understanding how to effectively interpret and apply the insights generated.
CERES TAG is addressing this gap by building a strong community around producers, investing in trusted consultants who can guide adoption, build confidence, and ensure data is translated into meaningful, on-farm outcomes.
Through this initiative, producers who purchase and register 100 or more CERES GEN6 devices will receive complimentary time with an experienced consultant. This personalised support helps producers accelerate adoption, remove uncertainty, and unlock the full value of their data, improving productivity, optimising asset utilisation, reducing labour demands, and ultimately increasing profitability.
CERES GEN6 is the latest evolution in smart livestock monitoring. The solar-powered, direct-to-satellite device enables real-time tracking of animal location, behaviour, and wellbeing, without the need for additional infrastructure such as towers or receivers. Designed for extensive and remote operations, CERES GEN6 delivers continuous data on grazing patterns, activity levels, and animal performance, empowering producers to make timely, informed decisions that enhance animal welfare and operational efficiency.
The latest consultancy group to join this growing network is MidWest Beef Cattle Consultants.
Dr Mark West of MidWest Beef Cattle Consultants said, “Implementation of technology is no longer optional. Today’s production systems require deeper insights to optimise animal behaviour, genetics, and asset performance, delivering improved profitability, stronger animal welfare outcomes, and more resilient operations for producers.”
David Smith, CEO of CERES TAG, added, “While adoption of technology like CERES TAG is a choice, producers are increasingly competing against those who are already leveraging these insights. Access to accurate, real-time data is becoming a key differentiator in product integrity, operational efficiency, and long-term sustainability.”
Shane White, National Sales Manager at CERES TAG, commented, “We are seeing clear differences in profitability and performance between producers who embrace data-driven decision-making and those who resist change. The industry is evolving rapidly, and technology is playing a central role in how we sustainably meet the growing demand for food production.”
This partnership reinforces CERES TAG’s commitment to supporting producers beyond technology, providing the expertise, guidance, and confidence needed to navigate digital transformation and achieve measurable results on-farm.
About CERES TAG
CERES TAG is a global leader in direct-to-satellite livestock monitoring, delivering real-time insights that improve productivity, animal welfare, and sustainability for producers worldwide.
About MidWest Beef Cattle Consultants
MidWest Beef Cattle Consultants provides consulting services and support to beef producers, helping them navigate herd management and production challenges.
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