Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report

Purina Animal Nutrition Unveils Second Edition of the Beef-on-Dairy Industry Report

Industry-leading experts provide valuable insights for stakeholders in the beef-on-dairy sector

ARDEN HILLS, Minn. (August 20, 2025) — Purina Animal Nutrition has unveiled the second edition of its Beef-on-Dairy Industry Report, offering producers an in-depth look at the evolving role of beef-on-dairy cattle in the U.S. beef supply chain.

The updated report features the latest data, market analysis and research-backed practices for improving beef-on-dairy outcomes from genetics and nutrition to on-farm management and marketing strategies.

Contributors include leading experts Patrick Linnell, CattleFax; Dr. Ruth Woiwode, University of Nebraska-Lincoln; Dr. Michael Steele, University of Guelph; Dr. Ty Lawrence, West Texas A&M University; Dr. Daniel Thomson, Production Animal Consultation, LLC; Bruce Cobb, Certified Angus Beef; and industry consultant Nevil Speer, alongside Purina Animal Nutrition and Land O’Lakes experts Dr. Tom Earleywine and Laurence Williams.

“Beef-on-dairy cattle now account for 12-15% of fed cattle slaughter, creating a steady source of quality beef at a time when native beef numbers are tight,” says Laurence Williams, beef-on-dairy development for Purina Animal Nutrition. “With intentional genetics, nutrition and management, this group of cattle can deliver consistent quality to consumers while adding lasting value throughout the supply chain.”

The Beef-on-Dairy Industry Report can be downloaded at purinamills.com/dairy-beef.

For additional details or inquiries about the report, please reach out to Ellen Butterfield at ebutterfield@curiousplot.agency.

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The Need for Feed Supplements

The Need for Feed Supplements

Though the need for supplemental minerals has long been understood, it historically has been relegated to the meteorological fall through winter season when good grass forage isn’t available. As grass comes up in the spring, producers begin pulling cattle off mineral supplements. But as Brad Thornberg, the President of SweetPro explains, this conventional practice is now undergoing a reevaluation.

“Producers are becoming increasingly aware of the beneficial impact year-round mineral supplementation has for improving cattle health and breeding performance,” Thornberg says. “Supplements help fill in gaps where important minerals are missing, even in good forage. This plays an important part in improving breedback/preg rates and supporting the calf in reaching its full genetic performance potential.”

Of course, not all mineral supplements perform the same. There is a significant difference in types of mineral, delivery systems and bio-availability to the animal.

SweetPro Feeds

SweetPro Feeds has a range of bio-available vitamin and mineral supplements that match the condition of forages consumed. As Thornberg explains, they are designed to support cleaning and breedback while improving forage-feed efficiency, energy, gain and overall herd health. SweetPro also offers products for backgrounding and feedlot operations. SweetPro minerals are available in solid no-molasses, DDGS-based blocks and the loose form MINEX. The blocks are built for even delivery to the entire herd as boss cattle do not “camp” on the products. All SweetPro supplements come with high omega3 and the postbiotic and multi-prebiotic yeast culture, ProBiotein® to support rumen health.

Ruma-Lic Products

Tim Starbuck, membership manager at Ruma-Lic Animal Products & Ruma-Lic Farms, adds that over the years, the supplements and mineral industry has evolved from simply addressing basic nutritional needs to offering highly specialized solutions.

“Initially, the focus was on broad-spectrum supplements, but now we’re seeing a shift toward precision nutrition. Supplements and minerals are crucial for maintaining optimal cattle health and productivity. They help address specific nutritional gaps that can affect growth, reproduction and immune function. Investing in the right products is essential because it ensures that cattle get balanced nutrition, which translates to improved feed efficiency and better overall performance,” Starbuck says. “From my perspective, this investment pays off by enhancing herd health and boosting productivity, ultimately leading to greater profitability for producers. It’s about making informed choices that support the long-term success of their operations.”

At Ruma-Lic Liquid Feed Liquid Feed and Ruma-Zyme Probiotics +, they’ve pioneered this shift by developing targeted formulations of proteins, fats and advanced enzyme technologies. As Starbuck explains, these innovations allow them to tailor supplements to the specific needs of each herd, enhancing feed efficiency and overall cattle health. This evolution reflects a broader trend towards personalized nutrition, which helps cattlemen achieve better performance and productivity.

Specifically, Ruma-Lic Liquid Feed specializes in advanced feed formulations that are customized to support specific herd requirements, enhancing both health and performance. Meanwhile, Ruma-Zyme Probiotics + provides eight beneficial species of bacteria and cutting-edge enzyme products that improve digestion and nutrient absorption.

“Our program is designed to help ranchers achieve optimal feed utilization, better growth rates, and enhanced reproductive success,” Starbuck says. “Our products are the result of rigorous research and are tailored to provide the best possible outcomes for each unique herd.”

NEMO Feed

According to Matt Luebbe, as a representative of NEMO Feed, many of the advances made in the supplement and mineral industry have evolved because of a better understanding of nutrient requirements.

“Public and private research has identified the need for supplementing nutrients based on the rations fed or region cattle are located,” Luebbe says. “By determining the gaps or missing nutrients in a specific ration we can now customize supplements or mineral packages for an individual farm or ranch based on the resources they have for a base ration.” Luebbe adds that technology used by feed manufacturers has improved the efficiency of production to build custom feeds for producers.

“Hand-calculations and phone calls were replaced by improved means of communication and feed balancing programs to expedite the process,” Luebbe says. “This technology is very useful but only as good as our understanding of the fundamental requirements and principles of nutrition. Computer programs do not understand biology, so the nutritionist needs to use the program along with experience.”

NEMO Feed is an independent, full-service feed manufacturer that provides nutrition and feed services to the Midwest. The company offers a full line of non-GMO multi-species feed, with the commitment to provide products and programs that promote more profitability to your operations. Products that manipulate nutrient use in the animal are rigorously evaluated prior to release into the marketplace. These value-added products are offered by NEMO using a state-of-the-art micro nutrient machine system to assist with specific supplement formulation.

Exploring Latest Advancements

The traditional way of feeding supplements has been with molasses as a mineral carrier/binder. However, the understanding of gut health has led to supplementation that does not contain simple sugars from molasses, but are rather designed to support rumen bacteria with complex carbohydrates and prebiotic fiber.

“The addition of yeast cultures has boosted cattle immune systems,” Thornberg says. “MOS and ß-glucan from the yeast cell wall help remove pathogens, while other prebiotic fibers from the yeast growth media support important rumen and lower-gut bacteria. In another development, support for weaning, heat and transportation stress has led to the use of natural anti-stress blend additives in supplements. Garlic too has found a place in the fight against flies, ticks and lice alongside feed-through IGR.”

One of the exciting advancements Starbuck is seeing is the development of precision probiotics and enzyme products with enhanced efficacy. For instance, Ruma-Lic Liquid Feed has introduced new probiotic formulations designed to optimize gut health and nutrient absorption specifically within the small intestines. Additionally, Ruma-Zyme Probiotics + has launched innovative enzyme products that significantly improve the breakdown of complex feed components, enhancing digestibility and overall nutrient uptake.

“We’re also utilizing data analytics to fine-tune these formulations based on real-time herd health data. These advancements are helping ranchers achieve unprecedented levels of productivity and efficiency in their operations,” Starbuck says.

Identifying the Ideal Solution

So, how can producers determine the best supplement and minerals that are ideal for their herds? Thornberg says forage sampling is a good indication of the current condition of pastures and what nutrients and minerals are needed. There are many factors that the producer needs to take into account.

“Chiefly, are they getting their money’s worth? Is the mineral available to the body and will it meet that animal’s needs in their current forage conditions?,” Thornberg says. “Cattle age is also a factor, as young developing calves and heifers will need a more accessible product than mature cattle.”

For Starbuck, determining the best supplements and minerals involves a comprehensive approach. He says producers should start with a thorough nutritional assessment, which includes analyzing forage quality and feed composition. Working with a livestock nutritionist can also provide valuable insights into specific needs.

“Additionally, using diagnostic tools and monitoring herd performance can highlight areas where supplementation is needed. By combining these methods, producers can select products that precisely match their herd’s nutritional requirements, leading to improved health and productivity,” Starbuck says.

Inputs and Returns

Luebbe points out that the cost of production or the return on investment for producers is a very tight margin and constantly evaluated. Well managed operations look at many of the costs associated with supplementation on a cents per hd/day basis in addition to their return on investment.

“For crop production, farmers are using GPS to apply fertilizer or other products based on requirements for each row, or even a portion of the row,” Luebbe says. “We do not have the ability to individually feed each animal based on their specific requirements but still can tailor what is fed to each pen for most animals and remain profitable. The ‘one-size fits all’ mentality was used far too often for beef production in the past.’”

Continuous Improvements

The future of mineral supplementation is evolving towards use throughout the year, not just the fall and winter months. According to Thornberg, supplement products will target cattle gut health, the microbiome of the rumen and the lower gut tract, to support the reduction of antibiotic use.

“While the initial costs of year-round supplementation are higher, the boost in animal performance in all areas, from feed efficiency to fertility creates a greater return for the producer,” Thornberg says. “Nutrients from stools worked into the soil by dung beetles will increasingly improve the fertility of the pastures. The land is then benefited from enhanced feed efficiency. All stakeholders, producers, land managers and consumers benefit from these advancements in cattle health.”

Starbuck is optimistic about the future of supplements and minerals in the cattle industry. He says the industry is on the threshold of even more personalized and data-driven solutions that will revolutionize how we approach cattle nutrition.

“I foresee genetic advancement and data analytics leading to even more precise supplement formulations that enhance feed efficiency and overall health,” Starbuck says. “Furthermore, there’s a growing emphasis on sustainability, which will drive the development of environmentally friendly products. Overall, these innovations will significantly boost productivity, improve digestion, and support the long-term health and success of cattle operations.”

October 2024

By Maura Keller

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Save Time and Labor by Stockpiling Tall Fescue

Save Time by Stockpiling Tall Fescue

Tuesday, August 13, 2024

MONTGOMERY CITY, Mo. – Start stockpiling tall fescue in mid-August for healthier, more profitable cattle, says University of Missouri Extension field specialist in agronomy Rusty Lee.

Stockpiling fescue extends the grazing season and reduces the need to feed hay. “Winter feed costs are the cattle producer’s biggest single expense,” says Lee. The best way to reduce that expense is to let cattle graze longer and feed hay for a shorter time.

Fescue is Missouri’s No. 1 forage. Producers favor it because of its persistence, resistance to insects and disease, and long growing season. Once growth slows in mid-October, feed value is maintained due to its waxy cuticles, which protect the leaves from weathering.

Stockpiling focuses on managing new growth of fescue plants, Lee says. Its benefits include reduced labor, lower costs and less time. Compared to other stockpiled forages, tall fescue maintains more high crude protein and energy. Regrowth also is high in carbohydrates and least toxic in late winter.

Lee’s recipe for successful stockpiling includes starting with 3-6 inches of leaf in pastures in August. Producers should remove cattle from pastures in mid-August and then topdress 40-60 pounds of nitrogen per acre.

Keep cattle off pastures to allow grass to grow. The longer plants grow, the better, says Lee.

For high-density stands, every inch of fescue is equivalent to 300-400 pounds of forage, he says. Even low-density stands yield 150-250 pounds per inch of growth per acre.

Strive for 1 acre of properly stockpiled tall fescue per cow, says Lee. This should feed a 1,200-pound cow for 60 days or more.

Stop grazing fescue while new growth accumulates until growth stops in late November or early December. Add supplemental feed as needed since the crude protein in stockpiled tall fescue decreases as winter progresses.

Resume grazing in December and practice strip grazing for highest utilization. Use a temporary high-tensile electric fence and step-in posts to portion off paddocks. Move fence-broke cows to a fresh paddock every one to three days to stretch forage and for best quality. Begin with the paddock closest to the water supply.

It takes about 30 minutes a day to move the fence, whether you have 20 or 100 cows, Lee says. It is time well spent because feeding costs drop from $1.56 to 50 cents per cow per day.

Move the wire to expose two to three days’ worth of grazing, he says. Figure daily herd requirement, and factor in 70% utilization if moving every two days to calculate size strip required.

If you fertilize earlier than mid-August, forage quality is lower and yields are not significantly higher. If you delay stockpiling, you will get higher-quality forage but lower yields, says Lee.

Stockpiling also offers an additional benefit: more even manure distribution throughout the pasture rather than clusters around feed bunks or rings.

Lee says now is the time to order seed for frost-seeding since seed is sometimes in short supply. In prior years, agronomists recommended frost-seeding in February, but Lee says changes in weather and climate now indicate that January is better.

Learn more in the MU Integrated Pest Management YouTube video “Fall Forage Stockpiling” at https://youtu.be/oxs8pOFPwg4.

August 2024

Article courtesy of U of MO Extension, photo courtesy of ID 328722976 | Cattle © Jacqueline Nix | Dreamstime.com

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