Aurora Pharmaceutical Innovations for America

Aurora Pharmaceutical Innovations for America

In the heart of Minnesota, where agriculture and animal husbandry are woven into the fabric of daily life, a small-town company is helping shape the future of animal health. Aurora Pharmaceutical, founded by veterinarian Dr. Mike Strobel, has been serving the livestock and veterinary industries with a simple but powerful mission: deliver high-quality animal health products that perform-without compromising value.

Since opening its doors, Aurora Pharmaceutical has grown steadily while staying true to its core values. As a company built by a veterinarian for veterinarians and producers, Aurora understands firsthand the challenges ranchers and livestock managers face. That understanding is what drives the company’s commitment to developing and manufacturing effective, affordable animal health solutions that are all proudly made in the USA.

Veterinarian-Led, Rancher-Focused

Dr. Strobel’s deep roots in veterinary medicine and agriculture helped shape Aurora’s unique approach to product development. As both a founder and current CEO, he continues to lead with the producer in mind. His philosophy is straightforward: farmers and ranchers need reliable, proven products they can trust to protect their herds-without having to pay a premium price.

“Animal health is too important to be driven by inflated costs,” Dr. Strobel often says. “We built Aurora to bridge that gap-to give producers access to the quality they expect at a price that makes sense for their operation.”

This vision has earned Aurora Pharmaceutical a respected place among cattle producers, veterinarians, and distributors alike. Whether it’s for routine herd health or more targeted interventions, the company offers a line of proprietary and generic equivalent animal health products formulated and manufactured to the same rigorous standards as their brand-name counterparts.

Manufacturing Value-Driven Excellence

One of Aurora’s key differentiators lies in its commitment to domestic manufacturing. The creation of All of Aurora’s products are right here in America at the company’s own continually growing, state-of-the-art facility in Northfield, Minnesota. This local control not only ensures consistency and quality, but it also supports American jobs and allows for quicker response times to changing market needs.

By offering high quality alternatives to popular animal health treatments, Aurora allows producers to stretch their veterinary budgets without sacrificing effectiveness or safety.  From antibiotics and antiparasitic to nutritional supplements and topical treatments, each product has backing by rigorous quality assurance protocols and a team that understands the needs of the livestock industry from the inside out.

Partnering With Producers for a Stronger Future

Aurora isn’t just a pharmaceutical company-it’s a partner to the producers who form the backbone of American agriculture. In fact, the company prides itself on long-term relationships with customers, distributors, and veterinary professionals across the country.

“We don’t just sell products,” says Dr. Strobel. “We’re here to support our producers, help them solve problems, and ensure they’ve got what they need to keep their operations healthy and productive.”

With an ever-expanding product portfolio and an unwavering commitment to quality, Aurora continues to grow without losing sight of its roots. As a result, every decision the company makes, from product development to packaging, is in design with the end user in mind. That’s why so many ranchers have come to rely on the Aurora name.

A Trusted Name in American Animal Health

In an industry where trust is everything, Aurora Pharmaceutical has built its reputation on integrity, quality, and value. Therefore, as the landscape of animal health evolves, one thing remains certain: Aurora is here for the long haul, standing shoulder to shoulder with the men and women who raise America’s livestock.

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Solution for Screwworm Outbreak

Solution for Screwworm Outbreak

Northfield, MN (20 May 2025) – A resurgence of the deadly New World screwworm outbreak (Cochliomyia hominivorax) has prompted the U.S. Department of Agriculture (USDA) to suspend all imports of live cattle, horses, and bison from Mexico. The parasite, whose larvae feed on the living tissue of warm-blooded animals, has been detected in southern Mexico, raising alarms about its potential spread into the United States. (Axios, NPR)

The New World screwworm, once eradicated from the U.S. in the 1960s, poses a significant threat to livestock and wildlife. Infestations can be fatal to a full-grown cow within one to two weeks if left untreated. The USDA has emphasized the severity of the threat, noting that a similar outbreak in 1976 affected over 1.4 million cattle in Texas alone. (New York Post, NPR)

In this critical time, Doramectin has proven to be a vital tool in combating screwworm infestations as it effectively disrupts the parasite’s life cycle by targeting larvae at multiple developmental stages.

“Doramectin targets parasitic larvae at multiple stages, killing them before they can continue their development or reproduce,” said Dr. Pete Hann, Technical Services Veterinarian and Parasitologist at Aurora Pharmaceutical. “Doramectin breaks the cycle and gives producers the upper hand in protecting their herds.”

They urge producers in target areas to monitor cattle closely for signs of screwworm and to consult with their veterinarians about incorporating Doramectin into their parasite control protocols.

About Aurora Pharmaceutical:

Aurora Pharmaceutical is a Minnesota-based leader in veterinary pharmaceuticals, committed to supporting producers with scientifically backed products and expert guidance. We build our innovations based on decades of research and field experience to deliver reliable protection and improve herd health all year-round.

Click here for more information:https://aurorapharmaceutical.com/

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Aurora Holds Off on Price Increase

Aurora Pharmaceutical Holds Off on Price Increase.

Veterinarian-founded company prioritizes producers, ranchers, and pet owners during
times of economic strain.

Northfield, MN – 28 April 25 – As global tariffs continue to increase the cost of imported
ingredients and products, many companies in the animal health sector have begun
raising prices. Aurora Pharmaceutical, however, is taking a different approach.

Under the leadership of CEO Dr. Mike Strobel – a career veterinarian who grew up on a
cattle farm – the company has made the decision to hold off on any price increases until
at least July 1, citing the company’s commitment to supporting the farmers, ranchers,
and pet owners who are already feeling the weight of economic uncertainty.
“Our customers are the heartbeat of this industry,” said Dr. Strobel. “I know firsthand the
pressures that producers and pet owners face – because I’ve lived them. This is not the
time to make this kind of change. It’s a time to be there for the people who care for
animals every day.”

Recent surveys show that nearly 30% of pet owners are delaying or forgoing preventive
veterinary care due to rising costs, including heartworm and flea/tick medications. In the
agriculture sector, tariffs on many operational needs have caused some farmers to
make difficult decisions about livestock health and treatment.

Despite these challenges, Aurora Pharmaceutical – an American and veterinarian-
founded company – is choosing to absorb those costs, at least for now.

“We know we may have to revisit this in the future,” Dr. Strobel acknowledged. “But
today, the right decision is to prioritize our customers. We want to give them some
breathing room in a difficult economy. They deserve that.”

Aurora Pharmaceutical’s decision reflects a broader commitment to accessible animal
health solutions, made by people who truly understand the industry from the ground up.

About Aurora Pharmaceutical

Aurora Pharmaceutical is a veterinarian-founded animal health company based in
Northfield, Minnesota. Dedicated to delivering reliable, high-quality, American-made
animal health products, Aurora serves livestock producers, pet owners, and veterinary
professionals across the country.

Click here for more information: https://aurorapharmaceutical.com/ 

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