Aurora Pharmaceutical America Made Innovation

Aurora Pharmaceutical Innovation that is Homegrown for America’s Producers

In the heart of Minnesota, where agriculture and animal husbandry are woven into the fabric of daily life, a small-town company is helping shape the future of animal health. Aurora Pharmaceutical, founded by veterinarian Dr. Mike Strobel, has been serving the livestock and veterinary industries with a simple but powerful mission: deliver high-quality animal health products that perform – without compromising value.

Since opening its doors, Aurora Pharmaceutical has grown steadily while staying true to its core values. As a company built by a veterinarian for veterinarians and producers, Aurora understands firsthand the challenges ranchers and livestock managers face. The company’s commitment to developing and manufacturing effective, affordable animal health solutions, all proudly made in the USA, is driven by that understanding.

Veterinarian-Led Rancher Focused

Dr. Strobel’s deep roots in veterinary medicine and agriculture helped shape Aurora’s unique approach to product development. As both a founder and current CEO, he continues to lead with the producer in mind. His philosophy is straightforward: farmers and ranchers need reliable, proven products they can trust to protect their herds – without having to pay a premium price.

Dr. Strobel says, “Inflation should not drive animal health.”

“We built Aurora to bridge that gap – to give producers access to the quality they expect at a price that makes sense for their operation.”

This vision has earned Aurora Pharmaceutical a respected place among cattle producers, veterinarians, and distributors alike. Whether it’s for routine herd health or more targeted interventions, the company offers a line of proprietary and generic equivalent animal health products formulated and manufactured to the same rigorous standards as their brand-name counterparts.

Manufacturing Value-Driven Excellence

One of Aurora’s key differentiators lies in its commitment to domestic manufacturing. All of Aurora’s products are made in America – directly out of the company’s own continually growing, state-of-the-art facility in Northfield, Minnesota. This local control not only ensures consistency and quality, but it also supports American jobs and allows for quicker response times to changing market needs.

By offering high quality alternatives to popular animal health treatments, Aurora allows producers to stretch their veterinary budgets without sacrificing effectiveness or safety. From antibiotics and antiparasitics to nutritional supplements and topical treatments, each product has the backing of the rigorous quality assurance protocols and a team that understands the needs of the livestock industry from the inside out.

Partnering With Producers for a Stronger Future

Aurora isn’t just a pharmaceutical company – it’s a partner to the producers who form the backbone of American agriculture. The company prides itself on long-term relationships with customers, distributors, and veterinary professionals across the country.

“We don’t just sell products,” says Dr. Strobel. “We’re here to support our producers, help them solve problems, and ensure they’ve got what they need to keep their operations healthy and productive.”

With an ever-expanding product portfolio and an unwavering commitment to quality, Aurora continues to grow without losing sight of its roots. Every decision the company makes, from product development to packaging, they design it with the end user in mind. That’s why so many ranchers have come to rely on the Aurora name.

A Trusted Name in American Animal Health

In an industry where trust is everything, Aurora Pharmaceutical has built its reputation on integrity, quality, and value. As the landscape of animal health evolves, one thing remains certain: Aurora is here for the long haul, standing shoulder to shoulder with the men and women who raise America’s livestock.

Home – American Cattlemen

Here is an interesting article. Check it out!

Portable Fencing Facilitates Rotational Grazing

Here is the Dairy Side of things

Home – American Dairymen

Or if you enjoy the Outdoors, that could be hunting, fishing, or just recreational outdoor activities the Iowa Sportsman is a great option

Home – Iowa Sportsman

Genomic Testing

Genomic testing, is it worthwhile?

To say the past decade has been revolutionary in the world of cattle genetics is no understatement. Genomic testing, along with subsequent data collection, has been the spearhead of this rapid acceleration, moving the modern cow’s improvement by leaps and bounds.

The dairy industry has especially fallen in love with this technology. And while beef is certainly heading that direction, it has not yet reached the same widespread genomic heights of its dairy counterpart.

There is much to evaluate in terms of where genomics stand in today’s beef and where things are going. For many breeders, an investment in genomics is an investment in the future.

What that future might be depends on how producers and professionals use and interpret that information. With so much potential going on, it’s worth individual producers to ask – is genomic testing worthwhile?

Decoding information and making it all work

Researchers have used genomics and all its accompanying technology for while. Right now, the beef industry is a good position to take the next steps and decide how and where to use that information on the industrial and production levels.

Typical genomic testing for cattle uses Single Nucleotide Polymorphism (SNP) technology  https://en.wikipedia.org/wiki/Single-nucleotide_polymorphism .  SNP technology uses DNA markers to translate the unique genetic makeup of the individual animal. It can also be used to identify genetic abnormalities and mutations.

Research has told us a lot about how to translate genomic results.  Producers can have an idea of how certain animals will perform in specific management situations.

For example, according the Beef Cattle Research Council (BCRC),  https://www.beefresearch.ca/  leptin gene codes for a hormone that controls appetite and fat deposits.

In cattle, the base pair code of CC, TC or TT, and TT calves can deposit backfat faster and be on feed fewer days than TC and CC calves.

This kind of testing can help feedlot operators and cow-calf producers sort calves into more uniform feeding groups for optimal performance.

In a similar way, a lot of dairies have invested in genomic testing to assist with making their culling and replacement decisions.

There have been massive changes in even traits of low heritability. Fertility, productive life and health are among these.  Researchers are pouring lot of time and research into feed efficiency.

 Genomic enhancement can improve the reliability of traditional EPDs. 

Individual producers can contribute lot of merit to the national herd and industry standards. Data collection provides the information we have from genomics and their reliability.

Collecting more data allows us to learn more and increases our reliability.

Genomics are very reliable

Genomics offers benefits but genomic number on test or pedigree shouldn’t dominate decision-making.

As we develop and learn more about this technology we continue to discuss the best way to apply it. 

The BCRC states that genomics works very reliably in cases where the SNP is known to occur within an actual gene. 

The BCRC mentions that in many cases the SNP may only be located somewhere near the gene. The accuracy of GE-EPDs or MBVs depends on the closeness of the tested animals’ relation to the population in which the prediction equations were developed. SNPs discovered in one bloodline may not allow GE-EPD/MBV prediction equations to work reliably in another. SNPs discovered in one breed are unlikely to help GE-EPD/MPV prediction equations produce reliable results in different breed.

”There are different genomics tests available at different costs, the larger the chip used for the test, the more markers can be identified to obtain more information.

Tests can range from less than $20 to nearly $40and as simple as submitting a hair or blood sample. Many breed associations work with labs and make the sampling and testing process easy,

sometimes at a discount when obtained through other services.

Beyond the bottom line

Genomics solves certain genetic issues found in livestock and provides productivity advantages. 

One USDA statistic suggests that one in every five animals will carry genetic defect capable of causing embryonic loss. 

Genomics allows us to identify animals going into stud service very quickly. 

These predictions are so accurate that farmers need not even cull animals carrying undesirable traits. They can manage their mating to pass down positive traits and mitigate negative ones.

 Genomics can help reduce the amount of inbreeding.

Health traits and diseases resistance are another area genomics are rapidly working to accelerate. A lot of health and wellness traits tend to have very low heritability.

It can take many years of pristine breeding for them to gain little impact in the traditional way. For a long time, they weren’t even major players in sire se-lection.

In less than a decade, they’ve seen massive improvements.

Other welfare-related traits are also on the genomics docket. This includes things like heat tolerance and hoof durability.

Some researchers currently study complex genetically-influenced behaviors such as grazing ability and efficiency.

Genomic knowledge has already made an incredible impact. The era is still in its infancy. Researchers will learn and discover much more. 

Beef will only invest more into genomics through both research and field testing.

There’s enough of a future in the technology making it worth a serious look and consideration. Even if not applicable to one’s specific operation and market, directly or indirectly.

You can expect genomics to have an impact in the future.

 

American Cattlemen, January 2020

https://americancattlemen.com/

Zoetis Partners to Support FFA

Zoetis Partners to Support FFA The annual program has donated millions to local FFA chapters since 2008.
PARSIPPANY, N.J. — Feb. 20, 2025 — For 17 years, Zoetis has proudly partnered with veterinarians and animal health distributors to nurture the next generation of agricultural leaders through its Industry Support Program. From Feb. 1 through April 30, 2025.  Zoetis Partners to Support FFA 
“We owe the year-over-year success of the Industry Support Program to our customers,” said Kristin Kasselman, Senior Vice President, Head of U.S. Livestock and Equine, Zoetis. “FFA chapters use program funds in numerous ways, including covering travel costs for conferences, funding scholarships, and supporting community projects. Zoetis is proud to offer a unique way for customers to make a difference in their own communities and support the future leaders of agriculture.”

Zoetis Partners to Support FFA Program Raises $375,000

In 2024, the program raised over $375,000 with 689 FFA chapters benefiting from the contributions. A significant majority of participating chapters said the Industry Support Program provided crucial assistance for defraying travel costs and fees associated with member activities.

Develop Skills

“This funding allows FFA members to access opportunities and experiences that will serve them well as they develop leadership skills and prepare for agriculture careers,” added Molly Ball, President of the National FFA Foundation. “Zoetis’ Industry Support Program exemplifies how businesses can make a tangible impact on local FFA chapters, opening doors for young leaders to develop essential skills and prepare for impactful careers in agriculture.”
The 2025 Industry Support Program started Feb. 1, 2025, and will conclude April 30, 2025. Zoetis customers have until May 5, 2025, to enroll and designate their preferred FFA chapters. To learn more about the program and how to contribute, please contact your local Zoetis representative or visit ZoetisUS.com/IndustrySupport.

About Zoetis

As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After innovating ways to predict, prevent, detect, and treat animal illness for more than 70 years, Zoetis continues to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers and ranchers. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $8.5 billion in 2023 with approximately 14,100 employees. For more information, visit www.zoetis.com.
Zoetis Partners to Support FFA

About National FFA Organization

The National FFA Organization is a school-based national youth leadership development organization of more than 945,000 student members as part of 9,163 local FFA chapters in all 50 states, Puerto Rico and the U.S. Virgin Islands. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. For more, visit the National FFA Organization online at FFA.org and on Facebook, Instagram and LinkedIn.
 
Zoetis Partners to Support FFA

About National FFA Foundation

The National FFA Foundation builds partnerships with industry, education, government, other foundations and individuals. To secure financial resources that recognize FFA member achievements, develop student leaders and support the future of agricultural education. A separately registered nonprofit organization, the foundation is governed by a board of trustees that includes the national FFA president, educators, business leaders and individual donors. For more, visit FFA.org/Give.
Zoetis Partners to Support FFA

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