Twin Rivers Media, LLC Appoints Kaid Panek as Brand Ambassador & Multimedia Content Strategist
Panek to shape brand voice, elevate creator partnerships, and lead cross-platform storytelling
Fort Dodge, Iowa — October 31, 2025 — Twin Rivers Media, LLC today announced the hiring of Kaid Panek as Brand Ambassador & Multimedia Content Strategist. In this role, Panek will champion Twin Rivers Media’s brands, American Cattlemen, American Beef Consumer, American Dairymen and Iowa Sportsman across owned, earned, and paid channels; cultivate creator and community relationships; and lead the development of high-impact multimedia content that drives measurable growth.
“Kaid brings the rare mix of on-camera presence, editorial rigor, and analytics-driven strategy that modern brands require,” said Gale W McKinney II CEO, of Twin Rivers Media, LLC. “From shaping narrative to activating communities, we’re confident Kaid will accelerate our momentum and help us reach new audiences.”
As Brand Ambassador & Multimedia Content Strategist, Panek will:
- Develop the brand voice and message architecture for priority campaigns and product lines.
- Lead video-first content (short and long form) across social platforms, streaming, and web.
- Serve as an on-camera and event spokesperson; manage creator/influencer collaborations.
- Translate audience insights and performance analytics into content roadmaps and tests.
- Partner with sales and client teams to package content that unlocks revenue opportunities.
- Maintain brand standards and training resources for internal teams and contractors.
“I’m thrilled to join Twin Rivers Media and help tell stories that connect with real people,” said Kaid Panek. “We’ll pair creativity with data to build content that travels—earning attention, strengthening communities, and delivering results.”
Panek joins Twin Rivers Media with experience spanning brand ambassadorship, creative production, and social storytelling for growth-minded organizations.
Effective Date:
Panek’s appointment is effective November 17, 2025.
About Twin Rivers Media, LLC
Twin Rivers Media, LLC is a full-service media, content and creative studio helping organizations grow through brand strategy, multimedia storytelling, and performance-driven marketing. From concept to capture to conversion, we deliver campaigns and content that move audiences and businesses forward. Learn more at americancattlemen.com, americandairymen.com and iowasportsman.com.
Media Contact
Dustin Hector
Director of Business Development
Twin Rivers Media, LLC
dustin@twinriversmedia.com
commodities available to dairy producers. He has a background in production agriculture and a master’s degree in applied/ecological economics from the University of Vermont.
Mark Inkrott is co-founder and partner of UpField Group, a consulting and private investment firm that manages a capital portfolio of companies. Inkrott has led the consulting arm of UpField Group’s agriculture, food, energy and sports sectors for the previous 15 years. Prior to starting UpField, Inkrott worked for Dairy Management Inc., and the Innovation Center for U.S. Dairy in a variety of strategic roles.
Dr. Sara Kvidera, Ph.D., is a dairy technical consultant at Elanco Animal Health. Sara grew up on a row-crop and beef cow-calf farm in Iowa. She attended Kansas State University for her bachelor’s in science and completed her doctorate in nutritional science at Iowa State in 2017. Sara has studied and published in areas related to dairy cow metabolism, heat stress, inflammation, feed additives, and gut health.
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