701X , Traceability, Data & Herd Management and More!
Welcome to another edition of the American Cattlemen Podcast. Just ahead we have the Publisher of the American Cattlemen, Gale McKinney, who sits down with Dr. Joseph Massey and Sam Fischer with 701X. 701X was founded in 2020 by Kevin Bifford, who grew up on a ranch in North Dakota, with the mission of solving challenges faced by cow-calf producers. The company has developed four core products: a comprehensive herd management app, X Watson remote water sensors, XT light smart ear tags, and the XT Pro smart ear tag with advanced tracking capabilities. The podcast highlighted a significant merger between 701X and Digital Beef, bringing together cutting-edge technology and robust registry programs. Dr. Massey, with over 30 years of experience in agricultural technology, emphasized the importance of real-time data and connectivity for producers. The merger aims to create seamless integration between herd records and registry information, making data collection and management more efficient for both seed stock and commercial producers. A key focus was bridging the education gap in the industry. Both Massey and Fisher stressed the importance of transparent communication about technological advancements. They believe producers will ultimately drive technology adoption by finding innovative ways to utilize new tools. The XT Pro smart ear tag represents a significant technological leap, offering standalone communication through Verizon cell reception. It provides GPS tracking, health alerts, and potential features like estrus and calving detection. This technology addresses long-standing producer requests for more comprehensive animal monitoring. The discussion also touched on the dairy industry’s technological leadership and how beef producers are rapidly catching up. By providing accessible, user-friendly technology and comprehensive customer support, 701X aims to empower producers with better data-driven decision-making tools. Ultimately, the conversation highlighted technology’s potential to increase transparency, improve animal management, and connect producers more effectively with end consumers.
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