Pine View Angus 22nd Annual Bull Sale
Welcome to Genetics & The Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he’s the owner of American Cattlemen Media, and he sits down with John Wessel, Owner of Pine View Angus. In this episode, John and Gale will dive into the Pine View Angus 22nd Annual Bull Sale, held on February 21st, 2026, at 1PM CST, at the farm located North of Colesburg, Iowa. 
Pine View Angus is set right in the middle of rural America in Colesburg, Iowa. The farm’s location has shaped their livelihoods and focus. the family is active in many phases of agriculture, from implement sales and service, seed sales and service, custom feeding, farming, and, of course, purebred Angus Cattle.
Wessel traces his roots back to German immigrants who settled in northeast Iowa in the late 1860s. His family has long been involved with registered livestock, from Brown Swiss dairy cattle to draft horses, and that passion for genetics has carried through to his own Angus program. He reflects on his late father’s work ethic, transition from dairy to hogs and commercial Angus, and the impact his example had on Wessel’s approach to cattle and life.
The Pine View Angus philosophy is that the cow herd, particularly the females, are the true foundation of any successful seedstock operation. He emphasizes that while bulls are what customers see and talk about, great bulls are only possible because of strong maternal genetics. Functionality, structural soundness, appropriate size, muscle, and especially udder quality are non‑negotiable traits. John and his family use extensive embryo transfer and IVF work, pairing each female with sires through carefully planned, individual matings to create complementary genetic combinations. Data, EPDs, genomics, and carcass information are used to fine-tune decisions, but phenotype and real‑world functionality remain paramount.
Wessel also discusses what commercial producers prioritize most: calving ease, birth weight, disposition, and fertility. He argues that today’s strong beef market reflects where prices should have been for some time, noting robust consumer demand and willingness to pay for high-quality beef. He believes beef has moved beyond being a simple commodity and become part of an “event” eating experience.
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