High Point Genetics 18th Annual Bull Sale
Welcome to Genetics & the Gavel, powered by American Cattlemen Media. Just ahead, we have Gale McKinney, he’s the owner of American Cattlemen Media, and he sits down with Brian Oswald with High Point Genetics. In this episode, Brian and Gale will dive into the High Point Genetics 18th Annual Bull Sale, held on February 28th, 2026, at 1PM CST at the Harkens Hulls Ranch in Osceola, Iowa. 
High Point Geentics cowherd is managed under conditions that mirror commercial operations in the area, with cows primarily running on fescue and bluegrass pastures and with limited labor resources. The Oswald family has been in the bull business throughout Brian’s lifetime, and it was through a friendship with the late Dick Bell that Brian’s passion for Angus cattle originated.
Brian explains that High Point Genetics runs about 500 cows plus a 150-head cooperator herd, giving them a gene pool of roughly 650 registered Angus and SimAngus cows. They sell around 220 bulls annually, mostly to commercial cattlemen in the surrounding region. Their philosophy centers on a common-sense, balanced approach to genetics. They prioritize cattle with added body length, a tick more frame, strong growth, structural correctness, and eye appeal—traits that help calves sell well at the sale barn, perform in the feedlot, and hang heavier carcasses.
Brian walks through key sire groups, including calving ease bulls, crossover bulls that start on heifers and later move to cows without sacrificing performance, and higher-powered cow bulls. He highlights standout individuals such as sons of Connealy High Point, the high-profile sire Eternity, Mercury, and multiple Angus and SimAngus lines like North Star, Growth Fund, Galactics, Big Country, and Texas Teas.
High Point Genetics
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