Multimedia Designed for the Business of Beef.
Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.
Prepare Your Bulls with Breeding Soundness
Prepare Your Bulls with Breeding Soundness With breeding season approaching for many producers, it is important to not only ready the cow herd for the upcoming months, but also the prospective bull battery. If your bull or bulls are hold-overs from years past, don’t assume they are ready to perform just because they finished up […]
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Getting Ready For Hay Season
Getting Ready For Hay Season We may still be in the thick of winter, but as the hay stores slowly wane we’re reminded – another haying season will soon be upon us. If you make your own hay, you know that with the satisfaction of a full barn before winter comes some headache and hard […]
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When To Look At A Hydraulic Chute Upgrade
When To Look At A Hydraulic Chute Upgrade When looking at cattle chutes, there are so many options available to ranchers. With self-catch, manual catch, and hydraulic options available from countless cattle equipment manufacturers, it can be difficult to determine the right kind of chute for your needs. The search can be overwhelming, however when [...] READ MORE
Innovations In Hay Equipment
The pace of modern technology improvements shows no signs of abatement any time soon, and hay equipment is no exception to this trend. Equipment improvements and new features for harvesting, handling and feeding out hay continue to be offered to farmers across the nation. Some of the most recent interesting innovations in hay equipment include [...] READ MORE
Pasture Management Using Rotational Grazing
The use of rotational grazing, otherwise known as cell, mob, or holistically managed grazing has become accepted by only a moderate percentage of the agricultural community as an efficient and productive way to manage animal grazing. The system can be extensively in the pasture manager’s control, but a 2012 Census of Agriculture found that only […]
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The Story of Robert Mills
Starting from scratch…to Southeast Sun Belt Farmer of the Year: The Robert Mills Story Robert Mills owns and operates Briar View Farms, a diversified 2,200-acre farm in Southside Virginia. The operation includes 300 mama cows, supported by 1,500 acres of grass, baling hay from half those acres while grazing the rest. Mills grows 150 acres […]
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Is Regenerative Agriculture the Future
Regenerative Agriculture: The Future For Modern Food Production? Amid all the hustle and bustle of daily modern agricultural practices and the drive to feed our rapidly growing world population, a small but growing community of food producers across the globe are pioneering a strategy of sustainable agriculture that could become a widespread practice in decades […]
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Fortify The Health Of The Newborn Calf
Fortify The Health Of The Newborn Calf When the first pregnant cow displays signs of labor early in calving season, it is too late to match the proper sire with the cow herd or vaccinate with a scour prevention vaccine. Hopefully these important management decisions including proper health and conditioning, a dedicated routine of cleanliness, […]
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AMERICAN CATTLEMEN
September 2026
The September 2026 issue of American Cattlemen delivers practical insights to help cattle producers improve herd performance, efficiency and profitability. Learn how Small Nutrients, Big Impact explores the importance of mineral nutrition, while Set Calves Up for Success with Low-Stress Weaning offers strategies for healthier transitions. Feeding Cows When Feed Sources are Expensive provides ideas for managing rising feed costs, and Profitability in Practice: Rethinking Your Enterprises examines smarter approaches to ranch finances. Readers can also discover ways to maximize equipment in Making Your Skid Steer Work for You, follow a producer’s dedication to excellence in Commitment to Quality from Pasture to Plate, and learn how better data supports better decisions in Accurate Livestock Weights Drive Successful Operations.
TWIN RIVERS MEDIA
American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.
At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.
As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:
- Print Magazine
- Industry News & Editorial Content
- Podcasts & Video Series
- Website & Online Resources
- Email Marketing
- Social Media
- Custom Marketing & Advertising Solutions
Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.
Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.
