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Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

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Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

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Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

Innovations In Hay Equipment with a tractor pulling a Hay Machine

Innovations In Hay Equipment

The pace of modern technology improvements shows no signs of abatement any time soon, and hay equipment is no exception to this trend. Equipment improvements and new features for harvesting, handling and feeding out hay continue to be offered to farmers across the nation. Some of the most recent interesting innovations in hay equipment include [...] READ MORE

Pasture Management Using Rotational Grazing in Livestock

Pasture Management Using Rotational Grazing

The use of rotational grazing, otherwise known as cell, mob, or holistically managed grazing has become accepted by only a moderate percentage of the agricultural community as an efficient and productive way to manage animal grazing. The system can be extensively in the pasture manager’s control, but a 2012 Census of Agriculture found that only […]

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Mowing with tractor Picture for article about The Story of Robert Mills

The Story of Robert Mills

Starting from scratch…to Southeast Sun Belt Farmer of the Year: The Robert Mills Story Robert Mills owns and operates Briar View Farms, a diversified 2,200-acre farm in Southside Virginia. The operation includes 300 mama cows, supported by 1,500 acres of grass, baling hay from half those acres while grazing the rest. Mills grows 150 acres […]

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Is Regenerative Agriculture the Future - With a Person Scooping Dirt with their hands

Is Regenerative Agriculture the Future

Regenerative Agriculture: The Future For Modern Food Production? Amid all the hustle and bustle of daily modern agricultural practices and the drive to feed our rapidly growing world population, a small but growing community of food producers across the globe are pioneering a strategy of sustainable agriculture that could become a widespread practice in decades […]

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newborn calf health

Fortify The Health Of The Newborn Calf

Fortify The Health Of The Newborn Calf When the first pregnant cow displays signs of labor early in calving season, it is too late to match the proper sire with the cow herd or vaccinate with a scour prevention vaccine. Hopefully these important management decisions including proper health and conditioning, a dedicated routine of cleanliness, […]

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John Deere New Precision Technology

John Deere New Precision Technology

John Deere adds to its precision technology suite for 2019 New 4240 Universal Display and guidance products, plus software updates, rolled out for fall In the ever-changing world of technology, John Deere is rolling out new precision ag solutions and updated software that can be used on more brands of equipment while providing expanded applications. […]

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Pasture Management For Cool-Season Grasses

Pasture Management For Cool-Season Grasses

Spring Pasture Management For Cool-Season Grasses The arrival of warmer Spring weather is just around the corner and with it comes the prospect of finally letting cattle back to pastures after the winter season. On many ranches, Spring can be a particularly busy time of year, so now is a good time to take stock […]

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Cattle - When Less Can Be More

When Less Can Be More

When Less Can Be More For generations, beef producers have utilized supplements to improve the health of their herds and, as a result, increase their profitability. Certainly, forages are the basis for a feeding program, but producers have also learned that these forages often are limited in providing the cattle with the nutrients they need. […]

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AMERICAN CATTLEMEN

September 2026

The September 2026 issue of American Cattlemen delivers practical insights to help cattle producers improve herd performance, efficiency and profitability. Learn how Small Nutrients, Big Impact explores the importance of mineral nutrition, while Set Calves Up for Success with Low-Stress Weaning offers strategies for healthier transitions. Feeding Cows When Feed Sources are Expensive provides ideas for managing rising feed costs, and Profitability in Practice: Rethinking Your Enterprises examines smarter approaches to ranch finances. Readers can also discover ways to maximize equipment in Making Your Skid Steer Work for You, follow a producer’s dedication to excellence in Commitment to Quality from Pasture to Plate, and learn how better data supports better decisions in Accurate Livestock Weights Drive Successful Operations.

Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

  • Print Magazine
  • Industry News & Editorial Content
  • Podcasts & Video Series
  • Website & Online Resources
  • Email Marketing
  • Social Media
  • Custom Marketing & Advertising Solutions

Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.