Multimedia Designed for the Business of Beef.

Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

PODCAST

Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

AUCTION CALENDAR

Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

Using Drones for Livestock Management

Using Drones for Livestock Management

Using Drones for Livestock Management An unmanned aircraft system (UAS), commonly called an unmanned aerial vehicle (UAV) or drone, has many applications in today’s world. Unmanned flight technology covers everything from small indoor toys to military weapon-delivery systems. Mid-size drones are proving useful for many agricultural purposes including cattle raising. An “eye in the sky” […]

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Mineral Supplementation for Cattle

Mineral Supplementation for Cattle

Mineral Supplementation for Cattle: The Benefits You May Not See It’s no secret that good nutritional management is one of the most vital contributions to a profitable herd. Within the realm of cattle nutrition, protein and energy tend to receive the most hype due to their direct relationships to growth performance and overall body condition. […]

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Leadership In Livestock Handling Equipment: Powder River

Leadership In Livestock Handling Equipment

Leadership In Livestock Handling Equipment: Powder River Today as ranchers we enjoy the benefits of modern steel livestock handling equipment. Before the current century, you could most likely count the major developments in cattle handling on one hand. Arguably, the most significant of these developments occurred in the late 1930s. A welding shop owner in […]

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Vaccination Protocol

Customizing Calf Vaccination Protocols

Customizing Calf Vaccination Protocols Vaccination protocol is an integral part of the herd health program. No matter what stage in life, environment or segment of the beef cycle your animals find themselves in, they will always be at risk to some kind of pathogenic crisis. That’s why building an immune system up from calfhood is […]

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Thoughts From A Cattlemen

Thoughts From A Cattlemen

Thoughts From A Cattlemen   Herbster Angus Farms In the generation of high-density genetic tests, numerical approximations, and propaganda on social media, choosing the right cattle for your environment and goals is a slippery slope. There are so many opinions on what is “good” and “bad,” that many producers drown in a sea of information. […]

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Cattle ID Methods Branding and Tagging

Cattle ID Methods Branding and Tagging

Cattle ID Methods, From Branding to Tagging Hot iron brands have been the standard and legal way to identify ownership of cattle, but many other identification systems are often used for individual identification and herd records – such as freeze branding, ear tags, brisket tags, neck chains with numbers, lip and ear tattoos, horn brands, […]

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Munro Engineers - Leaders in Fencing

Munro Engineers – Leaders in Fencing

Munro Engineers – Leaders in Fencing WIREWINDER AND FENCEBOSS SYSTEMS REVOLUTIONIZING FENCING The year was 1963, and Munro Engineers located in Victoria, Australia started the beginning of the fencing revolution by inventing the world’s first tractor mounted, hydraulic post driver with digger. An engineering pioneer since the 1800’s, Munro Engineers (www.munroeng.com) has continually been the […]

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Tips for Spring Pasture Management

Tips for Spring Pasture Management

Tips for Spring Pasture Management Even with snow covering pastures, it is time to think about readying them for spring. Spring is always a busy season on the farm, so now is a good time to develop a plan. R.L. Hamblen, Bugwood.org Over seeding legumes in pastures is a good way to reduce dependence on […]

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AMERICAN CATTLEMEN

October 2026

The October 2026 issue of American Cattlemen delivers practical strategies to help cattle producers improve herd efficiency, manage forage resources and strengthen profitability heading into fall and winter. Learn how Pregnancy Checking: Technologies and Tactics can support better reproductive and culling decisions, and discover how Graze Fall-Weaned Calves this Winter to Boost Profits explores opportunities to make the most of available forage and seasonal markets. Feed Efficiency: Getting More From Every Pound of Feed examines ways producers can maximize the value of their feed investment, while Ways to Extend Fall and Winter Grazing offers strategies for keeping cattle grazing longer and reducing reliance on harvested feeds. From reproduction and nutrition to grazing management, this issue provides timely information for making the most of your cattle and forage resources.

Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

  • Print Magazine
  • Industry News & Editorial Content
  • Podcasts & Video Series
  • Website & Online Resources
  • Email Marketing
  • Social Media
  • Custom Marketing & Advertising Solutions

Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.