Multimedia Designed for the Business of Beef.
Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.
Spring Fencing Projects
Spring Fencing Projects – Repairs and New Fences Most permanent pasture fences for cattle utilize barbed wire, net wire or multiple strands of high tensile electric wire, stretched tightly and secured to well-set posts. In some kinds of terrain, however, a jack fence (poles/rails nailed or screwed to jack legs) is more feasible than trying […]
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Pre-Calving Vaccination for Cows
Calves staying healthier during their first weeks of life if they get good-quality colostrum soon after birth, containing antibodies against pathogens they may encounter. If the dam has high levels of antibodies before calving, she can pass temporary immunity to her calf. Pre-Calving Vaccination for Cows ahead of calving can help her build those antibodies. […]
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Red Doc Farm
The late Dr. Roland Sanchez had a vision. It was his dream to build a herd of Santa Gertrudis in the harsh climate of the high desert of New Mexico. Red Doc Farm headquarters is in the Rio Grande Valley in the central part of the state, an area where he and his wife Elia […]
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Making A Mark On Dart Guns
Using dart guns, formally known as remote drug delivery systems (RDDS) by animal health professionals, are now an increasingly popular method of treating cattle. These systems offer a new and innovative solution to range animal management while reducing labor, time, and handling-induced stress. Like any developing technology, RDDS have their drawbacks and have raised reasonable […]
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Cow Nutrition Requirements
Cow Nutrition Requirements: Calving To Breeding Nutritional management of the cow herd is more important during the periods of late pregnancy and early lactation than any other time in the annual production cycle. “Nutrition has a huge impact on the performance of both the cow and the newborn calf,” said Ken Olson, Professor & SDSU […]
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Using Drones for Livestock Management
Using Drones for Livestock Management An unmanned aircraft system (UAS), commonly called an unmanned aerial vehicle (UAV) or drone, has many applications in today’s world. Unmanned flight technology covers everything from small indoor toys to military weapon-delivery systems. Mid-size drones are proving useful for many agricultural purposes including cattle raising. An “eye in the sky” […]
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Mineral Supplementation for Cattle
Mineral Supplementation for Cattle: The Benefits You May Not See It’s no secret that good nutritional management is one of the most vital contributions to a profitable herd. Within the realm of cattle nutrition, protein and energy tend to receive the most hype due to their direct relationships to growth performance and overall body condition. […]
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Leadership In Livestock Handling Equipment
Leadership In Livestock Handling Equipment: Powder River Today as ranchers we enjoy the benefits of modern steel livestock handling equipment. Before the current century, you could most likely count the major developments in cattle handling on one hand. Arguably, the most significant of these developments occurred in the late 1930s. A welding shop owner in […]
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AMERICAN CATTLEMEN
September 2026
The September 2026 issue of American Cattlemen delivers practical insights to help cattle producers improve herd performance, efficiency and profitability. Learn how Small Nutrients, Big Impact explores the importance of mineral nutrition, while Set Calves Up for Success with Low-Stress Weaning offers strategies for healthier transitions. Feeding Cows When Feed Sources are Expensive provides ideas for managing rising feed costs, and Profitability in Practice: Rethinking Your Enterprises examines smarter approaches to ranch finances. Readers can also discover ways to maximize equipment in Making Your Skid Steer Work for You, follow a producer’s dedication to excellence in Commitment to Quality from Pasture to Plate, and learn how better data supports better decisions in Accurate Livestock Weights Drive Successful Operations.
TWIN RIVERS MEDIA
American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.
At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.
As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:
- Print Magazine
- Industry News & Editorial Content
- Podcasts & Video Series
- Website & Online Resources
- Email Marketing
- Social Media
- Custom Marketing & Advertising Solutions
Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.
Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.
