Multimedia Designed for the Business of Beef.

Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

PODCAST

Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

AUCTION CALENDAR

Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

Cattle ID Methods Branding and Tagging

Cattle ID Methods Branding and Tagging

Cattle ID Methods, From Branding to Tagging Hot iron brands have been the standard and legal way to identify ownership of cattle, but many other identification systems are often used for individual identification and herd records – such as freeze branding, ear tags, brisket tags, neck chains with numbers, lip and ear tattoos, horn brands, […]

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Munro Engineers - Leaders in Fencing

Munro Engineers – Leaders in Fencing

Munro Engineers – Leaders in Fencing WIREWINDER AND FENCEBOSS SYSTEMS REVOLUTIONIZING FENCING The year was 1963, and Munro Engineers located in Victoria, Australia started the beginning of the fencing revolution by inventing the world’s first tractor mounted, hydraulic post driver with digger. An engineering pioneer since the 1800’s, Munro Engineers (www.munroeng.com) has continually been the […]

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Tips for Spring Pasture Management

Tips for Spring Pasture Management

Tips for Spring Pasture Management Even with snow covering pastures, it is time to think about readying them for spring. Spring is always a busy season on the farm, so now is a good time to develop a plan. R.L. Hamblen, Bugwood.org Over seeding legumes in pastures is a good way to reduce dependence on […]

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Cattle Herd Management Decisions

Cattle Herd Management Decisions

AgSights – taking data collection to a whole new level of simple! For cattle producers, making the right cattle herd management decisions are crucial when it comes to herd health, herd productivity and ultimately the bottom line: profitability. However, that’s easier said than done with so many critical decisions to be made. To help make […]

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Rawhide Portable Corrals

RAWHIDE PORTABLE CORRALS: A LONG-STANDING HISTORY OFHELPING THE INDUSTRY Few words captivate the agriculture and cattle industry more than the word ‘change.’ Anyone with even a casual understanding of the technology and equipment marketplace within this sector recognizes that change is constantly afoot. And for the past 19 years, Rawhide Portable Corrals has embraced technological […]

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Rawhide Portable Corral

Rawhide Portable Corral

From the Rawhide Portable Corral family to yours. John McDonald knows a thing or two about livestock equipment, especially portable corrals, after working with cattle and rodeo livestock most of his life. Years spent hauling a portable arena across America for televised bull riding events allowed him to put his experience and knowledge to the […]

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Calving Season

Calving Season

Having a plan and preparing ahead of time for the calving season can help to minimize calf loss. For some calving season is here, while for others, the start of the calving season is still a few months away.  The following are practices to consider in preparing for the upcoming calving season. Pay attention to […]

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Cow Confinement Buildings

Cow Confinement Buildings

Cow Confinement Buildings in the Cow/Calf Operations                          Beef housing systems and their management was the topic for the April 4th Animal Care Wednesday Webinar. Beth Doran, Extension Beef Specialist with Iowa State University Extension and Outreach,  https://www.extension.iastate.edu/ . Provided in-sight and examples of critical […]

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AMERICAN CATTLEMEN

August 2026

In the August 2026 issue of American Cattlemen, we explore the topics that matter most to today’s beef producers. Learn proven pre-weaning strategies to maximize calf health and build stronger immunity before weaning, discover how advancements in technology, storage, and moisture management are improving forage quality, and gain practical advice on fencing water gaps and low-lying areas to enhance pasture management. We also examine the growing threat of cattle theft and share expert insights on protecting your operation, while highlighting the importance of maintaining a strong business foundation when economic challenges arise. Packed with timely information, expert perspectives, and practical solutions, this issue is designed to help cattle producers make informed decisions and build more resilient operations.

Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

  • Print Magazine
  • Industry News & Editorial Content
  • Podcasts & Video Series
  • Website & Online Resources
  • Email Marketing
  • Social Media
  • Custom Marketing & Advertising Solutions

Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.