Valentine’s Subscription Special
Valentine’s Subscription Special

This Valentine’s Day, invest in what matters most with our Valentine’s Special—just $10 for an entire year of The American Cattlemen Magazine.

This Valentine’s Day, invest in what matters most with our Valentine’s Special—just $10 for an entire year of The American Cattlemen Magazine.

This Valentine’s Day, invest in what matters most with our Valentine’s Special—just $10 for an entire year of The American Cattlemen Magazine. One of the beef industry’s premier publications, American Cattlemen delivers monthly, full-color issues focused on helping livestock producers succeed.

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American Cattlemen Valentine's Special

Check Out Our Current Issue!

Pasture Management Using Rotational Grazing in Livestock

Pasture Management Using Rotational Grazing

The use of rotational grazing, otherwise known as cell, mob, or holistically managed grazing has become accepted by only a moderate percentage of the agricultural community as an efficient and productive way to manage animal grazing. The system can be extensively in the pasture manager’s control, but a 2012 Census of Agriculture found that only […]

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Mowing with tractor Picture for article about The Story of Robert Mills

The Story of Robert Mills

Starting from scratch…to Southeast Sun Belt Farmer of the Year: The Robert Mills Story Robert Mills owns and operates Briar View Farms, a diversified 2,200-acre farm in Southside Virginia. The operation includes 300 mama cows, supported by 1,500 acres of grass, baling hay from half those acres while grazing the rest. Mills grows 150 acres […]

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Is Regenerative Agriculture the Future - With a Person Scooping Dirt with their hands

Is Regenerative Agriculture the Future

Regenerative Agriculture: The Future For Modern Food Production? Amid all the hustle and bustle of daily modern agricultural practices and the drive to feed our rapidly growing world population, a small but growing community of food producers across the globe are pioneering a strategy of sustainable agriculture that could become a widespread practice in decades […]

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newborn calf health

Fortify The Health Of The Newborn Calf

Fortify The Health Of The Newborn Calf When the first pregnant cow displays signs of labor early in calving season, it is too late to match the proper sire with the cow herd or vaccinate with a scour prevention vaccine. Hopefully these important management decisions including proper health and conditioning, a dedicated routine of cleanliness, […]

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John Deere New Precision Technology

John Deere New Precision Technology

John Deere adds to its precision technology suite for 2019 New 4240 Universal Display and guidance products, plus software updates, rolled out for fall In the ever-changing world of technology, John Deere is rolling out new precision ag solutions and updated software that can be used on more brands of equipment while providing expanded applications. […]

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Pasture Management For Cool-Season Grasses

Pasture Management For Cool-Season Grasses

Spring Pasture Management For Cool-Season Grasses The arrival of warmer Spring weather is just around the corner and with it comes the prospect of finally letting cattle back to pastures after the winter season. On many ranches, Spring can be a particularly busy time of year, so now is a good time to take stock […]

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Cattle - When Less Can Be More

When Less Can Be More

When Less Can Be More For generations, beef producers have utilized supplements to improve the health of their herds and, as a result, increase their profitability. Certainly, forages are the basis for a feeding program, but producers have also learned that these forages often are limited in providing the cattle with the nutrients they need. […]

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Hereford Calf, Calving Season Strategies

Calving Season Strategies

Calving Season Strategies The priority at calving time is to first deliver a live calf from each pregnant female and then to kick-start that calf through the beginning stage of its life in a healthy fashion. Numerous factors attack this goal including poor dam condition, prolonged or stressful calving, cold and damp weather, over-crowded unsanitary […]

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Featured Story

High Impact Bulls: What should (Your) Top 1% Look Like?

What makes a bull impactful? What makes him valuable? Ask these questions to any producers or stud company and you will likely get an assortment of different answers. But that doesn’t mean we can’t find some commonalities and basic markers to help you answer that question as it applies to your own operation.

It’s fair to say that high impact, high value bulls are those who improve genetics and economics. Those who are considered in the top 1% of their respective breeds according to genomics tend to excel in both of these. But of course, at the rapid pace of genetic progress the ideal and top 1%s for any given trait or overall index is a revolving door. What you need is to find sires who match your criteria at any given point. Selecting bulls who follow the patterns of breed and type index leaders in relation to your specific needs and goals can, however, help your cows at least trend towards those elite ideals.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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