High Impact Bulls: What should (Your) Top 1% Look Like?
High Impact Bulls: What should (Your) Top 1% Look Like?

What makes a bull impactful? What makes him valuable? Ask these questions to any producers or stud company and you will likely get an assortment of different answers. But that doesn’t mean we can’t find some commonalities and basic markers to help you answer that question as it applies to your own operation.

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Pasture Management For Cool-Season Grasses

Pasture Management For Cool-Season Grasses

Spring Pasture Management For Cool-Season Grasses The arrival of warmer Spring weather is just around the corner and with it comes the prospect of finally letting cattle back to pastures after the winter season. On many ranches, Spring can be a particularly busy time of year, so now is a good time to take stock […]

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Cattle - When Less Can Be More

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When Less Can Be More For generations, beef producers have utilized supplements to improve the health of their herds and, as a result, increase their profitability. Certainly, forages are the basis for a feeding program, but producers have also learned that these forages often are limited in providing the cattle with the nutrients they need. […]

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Hereford Calf, Calving Season Strategies

Calving Season Strategies

Calving Season Strategies The priority at calving time is to first deliver a live calf from each pregnant female and then to kick-start that calf through the beginning stage of its life in a healthy fashion. Numerous factors attack this goal including poor dam condition, prolonged or stressful calving, cold and damp weather, over-crowded unsanitary […]

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Reproductive Technologies Improve Cattle Genetics shows how huge bulls are made

Reproductive Technologies Improve Cattle Genetics

Reproductive Technologies Improve Cattle Genetics Do you have a plan in place to optimize the elite genetics of your herd? Or do you know what direction you’d like to take your breeding in, but have yet to build a roadmap of the fastest way there? The most basic principles of genetic selective have remained the […]

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Selecting and Managing Calving Pen Systems

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Selecting and Managing Calving Pen Systems Calving or Maternity Pens have become an invaluable asset to ranchers, farmers and veterinarians during calving season. These indispensable pieces of equipment provide increased safety for the farmer and veterinarian, as well as security, comfort and well-being for the cow and calf during delivery whether natural or caesarean. Whether […]

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Featured Story

End Targeted Persecution of Maude Family.

Today, the National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) commended U.S. Secretary of Agriculture Brooke Rollins for ending the overzealous criminal prosecution of family ranchers Charles and Heather Maude.

Secretary Rollins’ announcement today is welcome news both for the Maude family who have endured arduous court appearances, legal fees, and the threat of prison time. as well as for family ranchers across the West who feared heavy-handed legal pressure from the last administration. This announcement is a fitting culmination to the last year of work NCBA and PLC have done in Washington to find a reasonable end to this unnecessary situation. The support of grassroots cattle industry leaders from around the country was also crucial to achieving this victory.

American Cattlemen 2025

End Targeted Persecution of Maude Family.

WASHINGTON (April 28, 2025)

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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