Multimedia Designed for the Business of Beef.

Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

PODCAST

Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

AUCTION CALENDAR

Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

Coyote Snarling, Predator Management and Control for Livestock

Predator Management and Control

Predator Management and Control Some farms and ranches experience livestock losses due to predators. Nationwide the most common predator is the coyote, but in some western states wolves are an increasing problem, along with the occasional mountain lion or bear. In areas where certain predators are still protected (wolves, in some areas, or grizzly bears) […]

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Cattle Mats for Cow Comfort

Cattle Mats for Cow Comfort

Cattle Mats for Cow Comfort Cattle in confinement, whether dairy or beef, often have issues with footing or bedding. Some of the traditional surfaces in feed yards, barns, stalls, etc. are abrasive and unforgiving. These problems can be resolved with mats that give better traction and footing, and more natural cushion for traveling or lying […]

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Choose A Livestock Trailer with Purpose

Choosing a Livestock Trailer with Purpose

Choosing a Stock Trailer with Purpose Just imagine waking up one morning, deciding you need a stock trailer, driving to the nearest lot with 300 trailers spread over 15 acres and before you can even get out of your truck, two slick suited salespeople are heading your way looking to take advantage. Sounds like the […]

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Concerns in Beef Deworming Protocols

Concerns in Beef Deworming Protocols

Concerns in Beef Deworming Protocols By and large, most beef cattle can handle reasonable parasitic loads fairly well. This is especially true when considered alongside their pasture counterparts such as sheep, goats and horses. But this does not mean you can give a casual glance at your herd, find a respectable body condition score and […]

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TMR Mixers

What TMR Mixer Should You Choose?

What TMR Mixer Should You Choose? The advantage of feeding a TMR (total mixed ration) diet is that each cow can consume the necessary level of nutrients in each bite. The mixed ration should include good quality forages, a balance of grains and proteins, vitamins and minerals. There are many different mixing strategies available and […]

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Crafting The Cull List

Crafting The Cull List

Cull cows are a fact of the business. They’re certainly no one’s career highlight, but they certainly do drum up a lot of discussion in cattle circles. Your neighbors might be shocked that you have producing 12-year-olds while a buddy from the sale barn can’t believe you didn’t chop your undesirable two-year-olds last time beef [...] READ MORE

Top 12 Decisions for Building a Cattle Facility

Top 12 Considerations for a Cattle Facility

Top 12 Considerations for Building a Cattle Facility The cattle handling facility is at the heart of most every ranch. The quality of the facility and its ease of use can determine the enjoyment or frustration of use and dictate how often you work cattle through it. Properly designed and thought-out facilities will be safe […]

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Introducing ClicrWeight®Bovine Solution

Introducing ClicrWeight®Bovine Solution

Introducing ClicrWeight®Bovine Solution THE STAMPEDE TOWARD 3D TECHNOLOGY HAS BEGUN WITH THE MOST ADVANCEDAND EFFICIENT PRECISION WEIGHING SYSTEM IN THE INDUSTRY INTRODUCING THE CLICRWEIGHT®BOVINE SOLUTION. IT’S A GAME CHANGER! The ClicRweight® Bovine Solution is a proprietary, 3D, digital imaging system that utilizes cutting-edge software and algorithms to instantly scan an animal and produce the weight […]

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AMERICAN CATTLEMEN

September 2026

The September 2026 issue of American Cattlemen delivers practical insights to help cattle producers improve herd performance, efficiency and profitability. Learn how Small Nutrients, Big Impact explores the importance of mineral nutrition, while Set Calves Up for Success with Low-Stress Weaning offers strategies for healthier transitions. Feeding Cows When Feed Sources are Expensive provides ideas for managing rising feed costs, and Profitability in Practice: Rethinking Your Enterprises examines smarter approaches to ranch finances. Readers can also discover ways to maximize equipment in Making Your Skid Steer Work for You, follow a producer’s dedication to excellence in Commitment to Quality from Pasture to Plate, and learn how better data supports better decisions in Accurate Livestock Weights Drive Successful Operations.

Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

  • Print Magazine
  • Industry News & Editorial Content
  • Podcasts & Video Series
  • Website & Online Resources
  • Email Marketing
  • Social Media
  • Custom Marketing & Advertising Solutions

Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.