Check Out Our Current Issue!
In this Issue of the American Cattlemen January 2026
- Winter Hay Feeding Equipment Options
- A Look Back at the U.S. Cattle Market
- Tips to Turn Digital Mapping into a Tool for Regenerative Grazing Practices
- Winter Workwear that Works for You
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Tips For Success At The Sale Barn
The fall sale season is already on the horizon. It’s the time of year to be met with an odd mixture of hopeful anticipation laced with a dash of anxiety and uncertainty. Many in the cow-calf sector have plans to pack trailers and ship to the local sale barn. Now is the time they sit […]
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Riomax® Mineral Program
Riomax® Mineral Program Trevor Greenfield, founder and owner of Rio Nutrition (Riomax® 360 – Rio Nutrition), has a deep passion for helping ranchers across North America. And now, with over 130 dealer locations, with boots on the ground, ranchers are now able to get product as and when they need it without having to buy […]
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Bull Costs
Bull Costs Bull costs are a big deal. Keep the costs down. I had the pleasure of spending 4 days in New Zealand with Gavin and Willie Falloon, of Pinebank fame. He has 800 head and designed a breeding program with a geneticist 65 years ago. One time, he said something I will not forget. […]
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8 Reasons to Install a Livestock Scale
8 Reasons to Install a Livestock Scale Farm management consists of several critical tasks and weighing animals accurately is one of them. It is imperative that you stay up-to-date with all the details pertaining to individual animals. To achieve this, you must implement livestock scales as it helps in optimizing the performance of your animals […]
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Creep Feeding Strategies and Tips
When it comes to calves, the definition of creep feeding may be straight forward but the process and reasons behind it are not black and white. Strictly defined it means providing an extra feed source to beef calves still nursing their mothers on pasture, but the goal of this extra feeding must be decided if […]
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Using Technology for Higher Calf Crop Value
Using Technology for Higher Calf Crop Value This time of year, I often get questions about different sires as cattlemen work to decide which genetics will ensure a higher value in their future calf crop. Everyone’s goals are different, but one question that always stumps me is this: What was herd bull X’s birthweight? Let’s […]
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Providing Shade for Cattle
Providing Shade for Cattle – The New Normal? By Larry Myers – Strobel Manufacturing In the past years at Strobel Manufacturing we’ve noticed some changes. Three years ago when we really started to promote the Cattle Shade it seemed that it was an experiment . . . and the typical feedlot guy was interested, but […]
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Gender Selection Technology Grabs Industry Attention
Gender Selection Technology Grabs Attention Of Cattle Industry Sex sorted semen has enjoyed an increasingly popular place in the dairy industry’s reproduction and herd management programs over the past decade and a half. Now the beef industry is embracing sexed semen as producers realize its ability to deliver calves of the gender they want with […]
READ MOREFeatured Story
End Targeted Persecution of Maude Family.
Today, the National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) commended U.S. Secretary of Agriculture Brooke Rollins for ending the overzealous criminal prosecution of family ranchers Charles and Heather Maude.
Secretary Rollins’ announcement today is welcome news both for the Maude family who have endured arduous court appearances, legal fees, and the threat of prison time. as well as for family ranchers across the West who feared heavy-handed legal pressure from the last administration. This announcement is a fitting culmination to the last year of work NCBA and PLC have done in Washington to find a reasonable end to this unnecessary situation. The support of grassroots cattle industry leaders from around the country was also crucial to achieving this victory.
American Cattlemen 2025
End Targeted Persecution of Maude Family.
WASHINGTON (April 28, 2025)
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Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.




