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Strategically Creep Feeding
Strategically Creep Feeding, a primary expense in the livestock business, brings plenty of difficult decisions. Producers want to maintain maximal efficiency on this limited and costly resource. A primal area where you can make or break these goals is in youngstock, namely weaning calves. The idea of offering creep feed can be both tempting and […]
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The Industry Standard in Low Stress Cattle Handling
Low Stress Cattle Handling Working cattle in close quarters has always been a high stress, labor intensive and, yes, even dangerous job for both handlers and the cattle. Most dangerous of all is that high intensity zone, that 10-12-foot area behind the chute. It is definitely high stress. Art Leetch has been around cattle all […]
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Heat Stress Is A Big Deal
In the hot summer months, cattlemen face one of nature’s harshest battle against the animal kingdom. Hyperthermia, or heat stress, is the scourge of livestock especially in regions that are especially hot and/or humid. All kinds of environmental factors, not the least of which is heat stress, take their heavy toll on the beef industry. […]
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Net Wrap vs Twine
To wrap or not to wrap, that is the question! Is net wrap a better choice than regular twine? This article will give you some figures to help you decide for yourself. Net wrapping bales aren’t cheap. Equipment costs three to four thousand dollars and plastic net is seventy-five cents to a dollar more per […]
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Pasture Weed Management
Why Pasture Weed Management? First, a weed is a plant growing in a place where you do not want it to grow. In pastures and hayfields, it is impossible to have a “pure” stand of grass; there will always be plants that volunteer from the seedbank or from neighboring fields. Therefore, it is important to […]
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Sustainable Pasture Management Nichols Farms
Sustainable Pasture Management Nichols Farms Dave and Lee Nichols have set an outstanding example for their fellow cattle producers, purchasing abused rolling crop land at significantly lower prices per acre than fertile, well-maintained land. While they knew it was more difficult to reclaim land than to preserve it, the Nichols determined the lower land cost […]
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Metabolic Disease From A to Z
Metabolic Disease From A to Z There are few ways to quicker ruin a quality and valuable animal than nutritional disorders. Any interference with an animal’s metabolism and systemic functions, what we call “metabolic diseases,” can result in a whole array of colorful problems with impacts such as loss of production, poor health, and death. […]
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Cattle and Shade
Cattle and Shade Sometimes- You Just Have to Say “You’re Right” Jillian was 18 years old and off to college. Having grown up on a family-owned feedyard in rural Northwest Oklahoma, her family fully expected her to quickly adjust to life in the big city and leave behind the daily grind of caring and working […]
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Beef Unscripted Podcast
Twin Rivers Media
Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.















