Multimedia Designed for the Business of Beef.
Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.
NextGen – A Growing Enterprise
NextGen – A Growing Enterprise Imagine partnering with a full integrated cattle company that covers the entire gamut of beef cattle production—from seedstock to feed lot to packing plant, and finally to meat sales. Enter NextGen Cattle Company, a Paxico, Kansas-based entity that is changing the face of today’s beef production model. NextGen Cattle Company […]
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Minimize Cattle Dehydration and Heat Stress
Minimize Cattle Dehydration and Heat Stress Dr. Don Spiers, Professor Emeritus, Division of Animal Science, University of Missouri has worked with dairy and beef cattle for many years, looking at heat stress. He says large animals and fat animals have more trouble dissipating heat than smaller, leaner animals, so heat stress is often more of […]
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Advancing the Cattle Industry through Technology
Advancing the Future of the Cattle Industry through Technology “You can’t manage what you don’t measure” is a statement that holds true every day to Doug Hicks as he works with the cattle at the Beef Unit at the Abraham Baldwin Agricultural College farm. With a successful track record in the swine and alligator industries, […]
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5 Factors When Purchasing A Livestock Scale
5 Factors When Purchasing A Livestock Scale Article provided by Rice Lake Weighing Systems Weighing livestock is essential for farmers and ranchers. There are many types of livestock scales to consider and they vary based on the application requirements. Whether it is to sell your cattle or simply care for your animals’ welfare, it can […]
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The Countdown is on for Empire Farm Days
The Countdown is on for Empire Farm Days With just over 100 days to go until one of the biggest events of the summer, Lee Trade Shows, the organizers of Empire Farm Days, are shifting into overdrive to make sure the 2021 event is bigger and better than ever. This year’s Empire Farm Days, set […]
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Fussell Farms had a Fly Problem
Fussell Farms had a Fly Problem Hue is a cattle farmer in Georgia, and every year his cattle were swarmed by flies. Sprays, ear tags, minerals … they all worked to a degree but none fully solved the problem, and each came with downsides. “I wonder if I could rig up something where the cows […]
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Treating Calf Diarrhea
Treating Calf Diarrhea- Dealing With Dehydration Diarrhea is the most common illness in young calves and the number one killer during the first weeks of life. It’s generally not the gut infection that kills a calf, but dehydration. Early treatment and rehydrating the calf can make a big difference in the outcome. Some years are […]
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Cancer Eye–An Ugly Issue
Cancer Eye–An Ugly Issue It’s one of the most unglamourous plagues your cattle might suffer –cancer eye, the layman’s term for ocular neoplasia, which is a type of bovine leukosis. While it’s certainly not the only eye-related afflictions impacting cattle, it is one of the uglier, more disheartening ones to watch them suffer through. Fortunately, […]
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AMERICAN CATTLEMEN
October 2026
The October 2026 issue of American Cattlemen delivers practical strategies to help cattle producers improve herd efficiency, manage forage resources and strengthen profitability heading into fall and winter. Learn how Pregnancy Checking: Technologies and Tactics can support better reproductive and culling decisions, and discover how Graze Fall-Weaned Calves this Winter to Boost Profits explores opportunities to make the most of available forage and seasonal markets. Feed Efficiency: Getting More From Every Pound of Feed examines ways producers can maximize the value of their feed investment, while Ways to Extend Fall and Winter Grazing offers strategies for keeping cattle grazing longer and reducing reliance on harvested feeds. From reproduction and nutrition to grazing management, this issue provides timely information for making the most of your cattle and forage resources.
TWIN RIVERS MEDIA
American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.
At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.
As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:
- Print Magazine
- Industry News & Editorial Content
- Podcasts & Video Series
- Website & Online Resources
- Email Marketing
- Social Media
- Custom Marketing & Advertising Solutions
Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.
Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.
