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In this Issue of the American Cattlemen May 2026
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Accurately Sharing The Cattle Story
Accurately Sharing the Cattle Story Animal agriculture is rife with misconceptions that is why is important for accurately sharing the cattle story. The internet has given a platform for the voices of many experts and laymen to share their opinions. A double-edged sword, it is also the first place many consumers will go to have […]
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Establishing a Pasture Seeding Plan
Establishing a Pasture Seeding Plan Establishing an ideal pasture seeding plan is part art, part science, and a lot of hard work. In addition to understanding the land, weather patterns and the science behind pasture seeding, beef and dairy producers also need to meet the evolving needs of their livestock at every turn. And that’s […]
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Bradley 3 Ranch Genetics Can Enhance Your Herd
Bradley 3 Ranch Genetics Can Enhance Your Herd James and Mary Lou Bradley-Henderson, of Bradley 3 Ranch run a unique Angus and Charolais seedstock program in the rugged country near Memphis, Texas. Her great-grandfather, Rufus Jack Bradley, started with Longhorns in the 1870’s, then ran commercial Herefords. In the early 1950s, the ranch started using […]
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Do Your Homework When Aiming for a Niche Market
Do Your Homework When Aiming for a Niche Market A growing number of cattle producers are selling their animals into a niche market like natural, organic, grass-fed, animal welfare approved, etc. Stacy Davies (manager of Roaring Springs Ranch in Oregon) is involved in Country Natural Beef and says a niche market can give ranchers an […]
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Protein Supplements- The Many Options
Protein Supplements- The Many Options During fall and winter in most regions of the country, mature forages are low in protein, yet many ranchers try to extend grazing as long as possible because winter feeding is the most expensive part of raising cattle. Adding a little protein supplement to fall and winter pastures is generally […]
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Seed Stock Breeders Provide Genetic Benefits To Customers
Seed Stock Breeders Provide Genetic Benefits To Customers A breeder’s job is to supply superior genetics to commercial cattlemen, and this is usually facilitated through bull sales, production sales, semen sales, etc. These seed stock breeders take that job very seriously. Herbster Angus Farms, Inc. Located near Falls City in southeast Nebraska and owned by […]
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Creating A Herd Health Plan
Most ranchers, large and small scale alike, could tell you quite a bit about their animal health protocols and yearly schedule if you asked them offhand. Considerably fewer would likely be able to produce a formalized written protocol. This makes perfect sense, developing a herd health plan is time consuming and tedious. Unless it is […]
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Predator Management and Control
Some farms and ranches experience livestock losses due to predators. Nationwide the most common predator is the coyote, but in some western states wolves are an increasing problem, along with the occasional mountain lion or bear. In areas where certain predators are still protected (wolves, in some areas, or grizzly bears) stockmen can’t legally kill […]
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Coming Soon…
Beef Unscripted Podcast
Twin Rivers Media
Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.
