Multimedia Designed for the Business of Beef.

Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

PODCAST

Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

AUCTION CALENDAR

Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

Deciding on Vaccines to Choose for Calves

Deciding on Vaccines to Choose for Calves

Deciding on Vaccines to Choose for Calves Choosing Modified-Live or Killed Vaccines For Calves There are many commercial vaccines available to protect cattle against infectious agents. Some are version of the live vaccines that have had modifications and others are kill products. It’s not always easy to decide which are best when vaccinating calves. Dr. […]

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15th Annual Iowa’s Best Burger Contest

15th Annual Iowa’s Best Burger Contest

The 15th Annual Iowa’s Best Burger Contest The Iowa Beef Industry Council (IBIC) and the Iowa Cattlemen’s Association (ICA) are excited to announce the commencement of the 15th annual Iowa’s Best Burger contest. This highly anticipated event has become a hallmark of culinary excellence, showcasing the diverse and delicious burgers crafted by Iowa’s talented chefs […]

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Importance of Colostrum for Calves

Importance of Colostrum for Calves

Importance of Colostrum for Calves By Heather Smith Thomas Newborn calves need colostrum to help protect them from diseases they face in the first weeks of life. Unlike human babies that obtain mother’s antibodies via mother’s bloodstream and placenta, ruminants are born with a naïve immune system. Dr. Travis White, Director of Veterinary Services, SCCL […]

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Bimeda® US Launches BOVitalize™

Bimeda® US Launches BOVitalize™

Bimeda® US Launches BOVitalize™ – A New Oral Vitamin and Mineral Supplement For Cattle Article courtesy of Bimeda® Bimeda, Inc. has recently launched BOVitalize™ in the US. BOVitalize is an oral vitamin and mineral supplement for beef and dairy cows, bulls and ruminating calves. Vitamin and mineral nutrition is vital to cattle throughout their lifetimes. […]

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MJE Equipment Integrates Allflex® Ear Tag Readers

MJE Integrates Allflex® Ear Tag Readers

MJE Equipment Integrates Allflex® Ear Tag Readers MJE Livestock Equipment, the leader in advanced wheel corrals for the livestock industry, has announced the introduction of integrated ear-tag readers into its Conquistador Wheel corral. "By integrating ear-tag readers, we've taken the next logical step in the evolution of wheel corrals for modern cow-calf producers," said Heather [...] READ MORE

Carbon Conference 2.0 January 30, in Madison, Wis.

Carbon Conference 2.0 January 30, in Madison, Wis.

Carbon Conference 2.0 is next week Tuesday, January 30, in Madison, Wis. Article courtesy of Professional Dairy Producers® Don't miss your chance to gain a fundamental understanding of carbon, carbon markets and how it can impact your farm. During this full-day conference, you'll have access to industry experts and change makers in the carbon market [...] READ MORE

gov-kim

Kim Reynolds Acknowledges Policy Priority for Cattlemen

Kim Reynolds Acknowledges Policy Priority for Cattlemen Article courtesy of Iowa Cattlemen’s Association AMES, Iowa – Last night, Gov. Kim Reynolds delivered her Condition of the State address to Iowans. The address unveiled her vision for Iowa, which included a key policy priority for the Iowa Cattlemen’s Association (ICA): enhancing restrictions on foreign ownership of […]

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HOF

2024 Inductees of the Division of Agriculture

2024 Inductees of the Division of Agriculture LITTLE ROCK — Three of this year’s inductees to the Arkansas Agriculture Hall of Fame — Fred Bourland, Mark Cochran and Charles Looney — have connections to the University of Arkansas System Division of Agriculture. “The selection of these three into the Arkansas Agriculture Hall of Fame truly attests to the [...] READ MORE

AMERICAN CATTLEMEN

September 2026

The September 2026 issue of American Cattlemen delivers practical insights to help cattle producers improve herd performance, efficiency and profitability. Learn how Small Nutrients, Big Impact explores the importance of mineral nutrition, while Set Calves Up for Success with Low-Stress Weaning offers strategies for healthier transitions. Feeding Cows When Feed Sources are Expensive provides ideas for managing rising feed costs, and Profitability in Practice: Rethinking Your Enterprises examines smarter approaches to ranch finances. Readers can also discover ways to maximize equipment in Making Your Skid Steer Work for You, follow a producer’s dedication to excellence in Commitment to Quality from Pasture to Plate, and learn how better data supports better decisions in Accurate Livestock Weights Drive Successful Operations.

Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

  • Print Magazine
  • Industry News & Editorial Content
  • Podcasts & Video Series
  • Website & Online Resources
  • Email Marketing
  • Social Media
  • Custom Marketing & Advertising Solutions

Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.