High Impact Bulls: What should (Your) Top 1% Look Like?
High Impact Bulls: What should (Your) Top 1% Look Like?

What makes a bull impactful? What makes him valuable? Ask these questions to any producers or stud company and you will likely get an assortment of different answers. But that doesn’t mean we can’t find some commonalities and basic markers to help you answer that question as it applies to your own operation.

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Lifelong Agriculture Learning Opportunities

Lifelong Agriculture Learning Opportunities

Lifelong Agriculture Learning Opportunities Today’s agricultural educational programs are centering far more around the learner, innovative and relevant to immediate student needs than ever before. Whether you are looking for a week-long seminar to enhance specific skills or a full-length degree program that will further enhance your career within the dairy or cattle industry, there […]

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Disaster Preparedness And The Cattle Business

Disaster Preparedness And The Cattle Business

Disaster Preparedness and the Cattle Business Worst-case scenarios, be they natural disasters or unexpected accidents, often leave little to no reaction time. For beef businesses, this goes beyond the essential reactions for human safety; you also have valuable animals, property and assets that warrant protection. Having a plan prepared in advance can make those limited […]

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Rawhide Portable Corrals

RAWHIDE PORTABLE CORRALS

A LONG-STANDING HISTORY OF HELPING THE INDUSTRY Few words captivate the agriculture and cattle industry more than the word ‘change.’ Anyone with even a casual understanding of the technology and equipment marketplace within this sector recognizes that change is constantly afoot. And for the past 20 years, Rawhide Portable Corrals has embraced technological innovations and […]

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How To Set Up Your Herd For Long-Term Success

How to Set Your Herd for Long-Term Success

SHORTING COWS ON QUALITY MINERAL SUPPLEMENT DURING THE THIRD TRIMESTER COULD BE A WRECK WAITING TO HAPPEN. Article by Riomax® The drought’s been bad, and not just this year. It’s been dry for several years and weaning weights are off. It’s time to cut deep into expenses. Then calving season rolls around and with it, […]

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Calving Pen Systems

Calving Pen Systems

As new calving management methods have increased in popularity. So too has the need for safer, more mobile calving pen systems. Designed with animal, farmer, and rancher safety in mind. Today’s calving pens are now equipped with features that provide greater animal control and accessibility in critical situations while minimizing stress and risk to the […]

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Under Cover

Under Cover

Under Cover These days, just about everyone in the agricultural business is burdened with some kind of challenge—from protecting crops and animals from disease to preventing erosion of fertile soil to providing weed protection and reducing the requirements for water, fertilizers, and insecticides. And for cattle producers, providing the best cow and calf buildings and […]

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Estate Planning: Setting up the Next Generation

Estate Planning: Setting up the Next Generation

Estate Planning: Setting up the Next Generation Estate planning, like the entire succession process, can be an extremely challenging, confusing and emotional task on beef operations. Because agricultural operations and family-owned businesses are so unique with lots of different assets and ownership. It can be incredibly easy to get lost in the weeds and overlook […]

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Last Of The Great Texas Land Dynasties

Last Of The Great Texas Land Dynasties

Last Of The Great Texas Land Dynasties Bobby Woody originally had property in Tennessee, then moved to this larger ranch in Annona, Texas after he fell in love with this beautiful setting and saw its potential. “I’m 83 years old, and have owned this ranch for 25 years. “When I bought it, my son Ray […]

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Featured Story

End Targeted Persecution of Maude Family.

Today, the National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) commended U.S. Secretary of Agriculture Brooke Rollins for ending the overzealous criminal prosecution of family ranchers Charles and Heather Maude.

Secretary Rollins’ announcement today is welcome news both for the Maude family who have endured arduous court appearances, legal fees, and the threat of prison time. as well as for family ranchers across the West who feared heavy-handed legal pressure from the last administration. This announcement is a fitting culmination to the last year of work NCBA and PLC have done in Washington to find a reasonable end to this unnecessary situation. The support of grassroots cattle industry leaders from around the country was also crucial to achieving this victory.

American Cattlemen 2025

End Targeted Persecution of Maude Family.

WASHINGTON (April 28, 2025)

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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