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Check Out Our Current Issue!

American Cattlemen March 2024

This Issue Brings You:

  • Choosing Modified-Live or Killed Vaccines for Calves
  • What do Stocker and Cow-calf Producers think of Virtual Fencing
  • Anatomy of Sale Hosting
  • Introducing Arrowlock – An All-New Era in Cattle Handling is Here

Click Here To View This Issue Now!

From Surviving to Thriving

A Closer Look at How the New Product FerAppease® can help Cattle Mitigate Stress, while Benefiting Health, Weight Gain, and Well-being.  By Rodrigo C. Bicalho, DVM, PhD – Fera Diagnostics and Biologicals Corporation. What is FerAppease? FerAppease’s active ingredient is a synthetic analogue of the Maternal Bovine Appeasing Substance (MBAS). MBAS is naturally secreted by the […]

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Should I Test for BVD?

 Article and photos courtesy of Central State Testing. Most people associate BVD with large, train wreck-like catastrophes. Rarely is this the case. What BVD does is quietly rob you by decreased gain, increased medicine costs, increased mortality and morbidity. You are puzzled — something is wrong with that pen and no matter what you do […]

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Cattle Country Chronicles: In-Depth Profiles of American Producers

 By Jessica Graham. The cattle industry’s favorite podcast, The American Cattlemen Podcast, is now featuring special and exclusive Producer Profiles. These special podcasts explore behind-the-scenes with America’s top operations. Our Producer Profiles deliver the exclusive content you want to hear. Producer Profile: Nichols Farms The American Cattlemen Podcast, features interviews with industry experts and leaders, […]

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MJE Celebrates 50 Years of Building Excellence

 Article courtesy of MJE, LLC & MJE Livestock Equipment.  Montezuma, KS – MJE, LLC marks a significant milestone in 2024, celebrating 50 years of superior craftsmanship in agricultural construction. Founded in 1974 by Max Jantz, MJE has grown from a one-man operation to a robust enterprise led by his children, Aaron and Heather Jantz. This evolution […]

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Featured Story

Maximize Profitability with Wagyu

Beef Cattle producers are feeling more optimistic. With an El Nino winter forecasted, cattle producers are anticipating a reprieve from multi-year drought conditions. For consecutive years the beef cattle herd has been in decline due to environmental conditions. A March 2023 USDA report shows that since 2022, there has been a 4% decrease in beef cows, 6% decrease in replacement heifers, and 5% decrease in heifers expected to calve this year. According to another published USDA article, the latest cattle inventory peaked in 2019 at 94.8 million and has since plummeted 6% to 89.3 million this year. The rapid decline in beef cattle inventory over the past four years was driven by drought conditions; however Northern states experienced above average rainfall during the 2023 spring and summer months and in the coming months NOAA predicts a wetter-than-average winter in the southeastern United States, allowing calf producers in recovering areas to consider opportunities to rebuild their herd.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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