Valentine’s Subscription Special
Valentine’s Subscription Special

This Valentine’s Day, invest in what matters most with our Valentine’s Special—just $10 for an entire year of The American Cattlemen Magazine.

This Valentine’s Day, invest in what matters most with our Valentine’s Special—just $10 for an entire year of The American Cattlemen Magazine.

This Valentine’s Day, invest in what matters most with our Valentine’s Special—just $10 for an entire year of The American Cattlemen Magazine. One of the beef industry’s premier publications, American Cattlemen delivers monthly, full-color issues focused on helping livestock producers succeed.

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American Cattlemen Valentine's Special

Check Out Our Current Issue!

Reducing your Herd's Environmental "Hoofprint"

REDUCING YOUR HERD’S ENVIRONMENTAL “HOOFPRINT”

Article courtesy of Central Life Sciences Today’s environmentally conscious producer has a lot to worry about, including manure management, wastewater runoff, and proper rotational grazing, not to mention the burden of horn flies. Reducing your herd’s environmental “hoofprint” in the pasture can often lead to increased producer efficiency and profits. Kenley Rogers, Sales Development Manager […]

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Tackling Cottonseed Transportation Barriers

Tackling Cottonseed Transportation Barriers

Tackling Cottonseed Transportation Barriers About half of the whole cottonseed produced each year is sold to feed livestock. Cattle nutritionists recommend incorporating whole cottonseed into rations because of its combination of protein, fat and fiber that supports muscle development, lactation and digestive health in cattle. However, some beef and dairy producers may face challenges sourcing […]

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Deworming Cattle on Pasture

Deworming Cattle on Pasture

Deworming Cattle on Pasture Internal parasites (stomach and intestinal worms) rob cattle of nutrients, reducing growth rate and weight gains in young animals and hindering optimum production in all classes of cattle. Heavy infestations create health problems. Worms are an added stress and can make the host animal more vulnerable to disease. Deworming cattle at […]

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Genetic Selection for Fly Resistant Cattle

Genetic Selection for Fly Resistant Cattle

Horn flies are the most common summer pests for cattle, but there are ways to reduce these costly external parasites besides toxic chemicals. After the advent of pesticides, it became common practice to use sprays, pour-on products, back rubbers, insecticide ear tags, feed-through larvicides, etc. but in recent decades horn flies have developed resistance to […]

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Hydrating Your Beef Herd

Hydrating Your Beef Herd

Beef cattle producers are beginning to hear more and more about not only the fine tuning of feed intake and diet, but also the proper hydration of their livestock. At first glance it seems simple and uncomplicated. Food, water and shelter are among the basics of all life, so make sure your cattle have them, […]

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Social Media and Internet Marketing For Beef Producers

Social Media and Internet Marketing For Beef Producers

Social Media and Internet Marketing for Beef Producers Multiple factors go into a successful marketing program – in today’s day and age, not the least of which involves at least a bit of social media and internet presence. The fact is the vast majority of your customers – be they beef consumers, commercial cattlemen, seedstock […]

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Today's Containment Strategies

Today’s Containment Strategies

Proper fencing strategies and the use of today’s innovative fencing products can be a game changer for farms and ranches of all sizes. Understanding the fencing options available, evaluating what would work best for the layout of a ranch and the size of a particular herd, as well as the daily activities of a ranching […]

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Importance of BVD

Importance of BVD

Importance of BVD BVDV (Bovine Viral Diarrhea Virus) is a nasty pathogen that can affect cattle in many ways, often mimicking other diseases. This makes it difficult to diagnose without tests. BVDV can cause abortion, fetal mummification, birth defects and malformations, stillborn full-term calves, calves with immune deficiencies (persistently infected), acute or chronic illness with […]

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Featured Story

High Impact Bulls: What should (Your) Top 1% Look Like?

What makes a bull impactful? What makes him valuable? Ask these questions to any producers or stud company and you will likely get an assortment of different answers. But that doesn’t mean we can’t find some commonalities and basic markers to help you answer that question as it applies to your own operation.

It’s fair to say that high impact, high value bulls are those who improve genetics and economics. Those who are considered in the top 1% of their respective breeds according to genomics tend to excel in both of these. But of course, at the rapid pace of genetic progress the ideal and top 1%s for any given trait or overall index is a revolving door. What you need is to find sires who match your criteria at any given point. Selecting bulls who follow the patterns of breed and type index leaders in relation to your specific needs and goals can, however, help your cows at least trend towards those elite ideals.

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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