High Impact Bulls: What should (Your) Top 1% Look Like?
High Impact Bulls: What should (Your) Top 1% Look Like?

What makes a bull impactful? What makes him valuable? Ask these questions to any producers or stud company and you will likely get an assortment of different answers. But that doesn’t mean we can’t find some commonalities and basic markers to help you answer that question as it applies to your own operation.

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Social Media and Internet Marketing For Beef Producers

Social Media and Internet Marketing For Beef Producers

Social Media and Internet Marketing for Beef Producers Multiple factors go into a successful marketing program – in today’s day and age, not the least of which involves at least a bit of social media and internet presence. The fact is the vast majority of your customers – be they beef consumers, commercial cattlemen, seedstock […]

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Today's Containment Strategies

Today’s Containment Strategies

Proper fencing strategies and the use of today’s innovative fencing products can be a game changer for farms and ranches of all sizes. Understanding the fencing options available, evaluating what would work best for the layout of a ranch and the size of a particular herd, as well as the daily activities of a ranching […]

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Importance of BVD

Importance of BVD

Importance of BVD BVDV (Bovine Viral Diarrhea Virus) is a nasty pathogen that can affect cattle in many ways, often mimicking other diseases. This makes it difficult to diagnose without tests. BVDV can cause abortion, fetal mummification, birth defects and malformations, stillborn full-term calves, calves with immune deficiencies (persistently infected), acute or chronic illness with […]

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Exploring Value-added Beef Products

Exploring Value-added Beef Products

A big part of growing and expanding a successful business is finding ways to better meet the needs of your current and potential customers. At the end of the day, you are always trying to add more value to your product in some way, shape or form. According to the University of Maryland, to improve […]

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SUCCESSFUL CATTLE REPRODUCTION WITH ALTOSID ® IGR

SUCCESSFUL CATTLE REPRODUCTION WITH ALTOSID ® IGR

Article courtesy of Central Life Sciences Horn flies are more threatening to herd profitability than you might realize. They are a nuisance that can impact cattle weight gain and profitability, affect cattle’s productivity, and hurt cattle reproduction by spreading infectious bacteria. The diseases that horn flies spread to cattle, including beef heifer mastitis, can be […]

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Choosing Bale Feeders for Hay Savings

Choosing Bale Feeders for Hay Savings

  Input prices are going up. Equipment prices are high, and, in some cases, equipment is hard to get. Fuel prices are rising. Drought conditions are wreaking havoc on the ag industry. Now more than ever, it’s imperative to be efficient in our feeding practices. When a mature cow can eat upwards of three tons […]

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white wildflowers

Poisonous Plants That Affect Cattle

Poisonous Plants That Affect Cattle Some plants are toxic to cattle if eaten. Different regions have different problem plants; the plains states and western states have some poisonous plants that don’t grow in humid eastern parts of the country, and vice versa. Some can be safely eaten in small amounts or in certain stages of […]

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FLAXOIL- Give Your Cattle Dog the Nutrition Boost he Demands

FLAXOIL- Give Your Cattle Dog the Nutrition Boost he Demands

FLAXOIL- Give Your Cattle Dog the Nutrition Boost he Demands Today’s cattle dogs work and play hard. Their diet means the difference between how well they perform in the field and how long they will be at your side as your faithful friend and companion. Don’t deny them the boost that can make all that […]

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Featured Story

End Targeted Persecution of Maude Family.

Today, the National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) commended U.S. Secretary of Agriculture Brooke Rollins for ending the overzealous criminal prosecution of family ranchers Charles and Heather Maude.

Secretary Rollins’ announcement today is welcome news both for the Maude family who have endured arduous court appearances, legal fees, and the threat of prison time. as well as for family ranchers across the West who feared heavy-handed legal pressure from the last administration. This announcement is a fitting culmination to the last year of work NCBA and PLC have done in Washington to find a reasonable end to this unnecessary situation. The support of grassroots cattle industry leaders from around the country was also crucial to achieving this victory.

American Cattlemen 2025

End Targeted Persecution of Maude Family.

WASHINGTON (April 28, 2025)

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Twin Rivers Media

Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.

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