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Stay informed with the latest beef industry news, expert insights, educational articles, podcasts, videos, and trusted resources designed to help cattle producers succeed.

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Listen to expert interviews, industry news, and in-depth discussions covering cattle production, herd health, genetics, marketing, technology, and the issues that matter most.

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Stay up to date with upcoming cattle sales, production auctions, and industry events across the country. Find dates, locations, sale information, and online bidding details—all in one place.

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ISSUES

Explore the latest and past issues of American Cattlemen Magazine, featuring expert insights, industry news, cattle management strategies and product spotlights.

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Making Creep Feeding Work for Your Operation

Making Creep Feeding Work for Your Operation By Jaclyn Krymowski Feed is one of the largest expenses in any livestock operation. Because of that, every feeding decision matters. Producers want to use feed as efficiently as possible while maximizing returns. One area where those decisions have a major impact is calf development before weaning. Creep […]

Beat the Heat! Why Shade Matters

Beat the Heat! Why Shade Matters By Jessica Graham Shade plays a critical role in protecting cattle from heat stress. When cattle are exposed to high temperatures and direct sunlight, they work harder to stay cool, which creates stress. Heat stress reduces feed intake, lowers fertility, and slows weight gain, all of which directly impact animal performance and producer profitability. Research consistently shows […]

CERES TAG Partners with Missouri University to Advance Smarter Grazing and Land Management

CERES TAG Partners with Missouri State University to Advance Smarter Grazing and Land Management CERES TAG, a leader in satellite-enabled livestock intelligence, is proud to announce a new technology collaboration agreement with researchers at the University of Missouri Department of Animal Sciences to evaluate how real-time livestock behavior and grazing activity data can improve understanding […]

John Deere MY27 6R Tractor Delivers Enhanced Comfort and Increased Efficiency for Farmers and Ranchers

John Deere MY27 6R Tractor Delivers Enhanced Comfort and Increased Efficiency for Farmers and Ranchers New 6R options provide versatile midsize tractor solutions for any farm OLATHE, Kansas (June 8, 2026) – John Deere (NYSE: DE) announced today the launch of the latest generation of its 6R Series tractors, designed to help farmers and ranchers […]

CERES TAG Partners with Noble Research Institute to Deliver Unique Producer Education Initiative

FOR IMMEDIATE RELEASE Monday, June 8th, 2026 CERES TAG Partners with Noble Research Institute to Deliver Unique Producer Education Initiative Ardmore, Oklahoma / Australia — CERES TAG has announced a Collaboration & Sponsorship partnership with Noble Research Institute (Noble), a highly respected agricultural research organisation based in Ardmore, Oklahoma, dedicated to guiding farmers and ranchers in […]

Zoetis Shares Resources and Tips for New World Screwworm Response and Management

Zoetis Shares Resources and Tips for New World Screwworm Response and Management When it comes to protecting your animals, planning ahead is critical PARSIPPANY, N.J. — June 4, 2026 — With the recent New World screwworm (NWS) incursion in Texas, it’s important to be aware of your herd’s risk level and be vigilant in checking […]

701x Expands into Canada and Australia, Adds Industry Leaders

701x International Expansion and Addition of Bruce Holmquist, AJ Knowles, and Graham Winnell 701x is proud to announce the official launch of its smart ear tag technology into the Canadian market in February 2026, marking a significant milestone in the company’s international expansion. With additional plans to launch in Australia in Q3 2026, the company […]

High Lonesome Ranch is Rewriting Cattle Management

From Saddle to Satellite: How The High Lonesome Ranch is Rewriting the Rules of Cattle Management Deep in the heart of Colorado, one ranch manager is proving that even the most remote terrain is no match for a smartphone and a satellite connection. Lloyd Calvert has spent much of his career on horseback, riding out […]

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AMERICAN CATTLEMEN

August 2026

In the August 2026 issue of American Cattlemen, we explore the topics that matter most to today’s beef producers. Learn proven pre-weaning strategies to maximize calf health and build stronger immunity before weaning, discover how advancements in technology, storage, and moisture management are improving forage quality, and gain practical advice on fencing water gaps and low-lying areas to enhance pasture management. We also examine the growing threat of cattle theft and share expert insights on protecting your operation, while highlighting the importance of maintaining a strong business foundation when economic challenges arise. Packed with timely information, expert perspectives, and practical solutions, this issue is designed to help cattle producers make informed decisions and build more resilient operations.

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Publisher's Statement

When Will the Playing Field Be Level?

Every American cattle producer understands that competition is part of the business. But competition only works when everyone is playing by the same rules. As debate over Brazilian beef imports continues to grow, one question rises above the politics and trade agreements: Are American producers being asked to compete on an uneven playing field? Before we talk about imports, tariffs, or trade policy, we need to ask whether fairness still exists in the marketplace—and what that means for the future of the U.S. beef industry.

TWIN RIVERS MEDIA

American Cattlemen is proudly published by Twin Rivers Media, a leading agricultural media company dedicated to serving the information and marketing needs of America’s beef producers. For more than 30 years, Twin Rivers Media has connected cattlemen with the latest industry news, educational content, innovative products, and trusted business solutions through a growing network of print and digital platforms.

At American Cattlemen, our mission is to provide cattle producers with timely, practical, and relevant information that helps strengthen their operations and advance the beef industry. From herd health, genetics, nutrition, grazing management, equipment, and marketing to producer success stories, industry insights, podcasts, and educational videos, we deliver the content today’s cattlemen rely on.

As part of Twin Rivers Media, American Cattlemen reaches producers through a comprehensive multimedia network that includes:

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Industry News & Editorial Content
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Whether you’re a cattle producer looking for trusted industry information or an agricultural company seeking to connect with one of the most engaged audiences in the beef business, American Cattlemen provides the platform, reach, and expertise to help you succeed.

Interested in advertising or partnering with American Cattlemen? Contact Dustin Hector at dustin@twinriversmedia.com or call 877-424-4594 to learn how Twin Rivers Media can help you achieve your marketing and communications goals.