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Electronic Identification in the Cattle IndustryÂ
Electronic Identification in the Cattle Industry Livestock identification, in some way, shape or form, is a practice nearly as old as animal husbandry itself. The methods have certainly changed over time, but the purpose is largely the same: trying to maintain both accurate and efficient animal identification for management and protection purposes. One of the […]
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Shade Pays Cattle Producers
Shade Pays Cattle Producers According to The National Oceanic and Atmospheric Administration (NOAA), 2024 was globally the hottest year across the USA, followed by 2023 as the second hottest year. However, even if cattle survive these extreme temperatures, they can suffer significantly. Another analysis by St-Pierre et al. (2003) estimated annual losses in the U.S. […]
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Endovac’s New Vice President of Sales
(COLUMBIA, MO) – Endovac Animal Health is pleased to announce the addition of Don Houston as Vice President of Sales. Leading the sales team, Don will develop and execute annual sales initiatives that will continue to expand Endovac’s reach into additional markets and build new opportunities for the product line. Don grew up on a […]
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Evolving TMR Mixing Technology
Evolving TMR Mixing Technology Look around most dairy farms, ranches, and feedlots, and you’re likely to spot one (if not more) total mixed ration (TMR) mixers in these agricultural settings. Farmers consider TMR mixers to be the much-needed heavy-duty blenders that provide precise feed variations for livestock rumen health, using them to improve feeding efficiencies […]
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Missouri Shorthorn Association
Missouri Shorthorn Association Some of Last year’s award winners. We at the Missouri Shorthorn Association are thrilled to announce our sponsorship of the 4-H and FFA Youth Awards this year. Our commitment to nurturing the next generation of beef producers is paramount to our mission. This year, the MSA board has approved a generous $3000 […]
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NCBA and PLC Help End Persecution of Maude Family
NCBA and PLC Help End Targeted Persecution of Maude Family WASHINGTON (April 28, 2025) – Today, the National Cattlemen’s Beef Association (NCBA) and the Public Lands Council (PLC) commended U.S. Secretary of Agriculture Brooke Rollins for ending the overzealous criminal prosecution of family ranchers Charles and Heather Maude. Secretary Rollins’ announcement today is welcome news […]
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Managing External Parasites in Cattle
Managing External Parasites in Cattle, The Silent Profit Thieves When we discuss parasites in cattle, the internal species are typically the first that come to mind. However, external parasites–including but not limited to lice, mites and ticks– can also cause significant animal discomfort and erode your profit margin. External parasites largely cause issues by impacting […]
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Change Modes With Your Next Grazing Plan
Change Modes With Your Next Grazing Plan Most ranchers carry a good grazing plan in their heads, executing with a combination of intuition built on experience, an understanding of regional trends and an adaptivity to circumstances. But if you need to solve a significant problem or are ready to take aim at a new ideal […]
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Coming Soon…
Beef Unscripted Podcast
Twin Rivers Media
Publisher of American Cattlemen and American Dairymen magazines. Founded over 30 years ago, Twin Rivers Media serves the information and marketing needs of America’s beef and dairy producers.
