Cattle Worth™ × ConneXion Livestock Collaboration
Cattle Worth™ × ConneXion Livestock Collaboration
Cattle Worth™ has announced a new collaboration with ConneXion Livestock Marketing that introduces region-specific cattle marketing education directly within the Cattle Worth™ app. The geo-fenced, in-app experience connects producers with relevant market information at the moment they’re weighing cattle.
FOR IMMEDIATE RELEASE – February 2, 2026
Cattle Worth™™ Teams with ConneXion Livestock to Empower Producers with Enhanced Market Access at NCBA
Montezuma, Kansas — Cattle Worth™, the mobile app helping cattle producers estimate weight and value using image-based technology, announced today a new collaboration with Connexion Livestock Marketing designed to introduce producers to regional cattle marketing options at the point of decision.
Beginning in early 2026, Cattle Worth™ users located within Connexion Livestock Marketing’s service area will see a targeted, in-app message while weighing cattle, offering educational information about how Connexion supports cattle marketing in their region. This geo-fenced experience ensures the message is delivered only to producers for whom Connexion’s services are relevant.
“Our goal with Cattle Worth™ has always been to help producers make more informed decisions,” said Alan Goodnight, founder of Cattle Worth™. “This collaboration allows us to introduce regional market expertise at the moment producers are already thinking about weight, value, and next steps — without disrupting the simplicity of the app.”
Cattle Worth™ uses image-based analysis through AI and Machine-learning to provide estimated cattle weights and directional value insights, helping producers track rate of gain and make management decisions when traditional mechanical scales are unavailable. The app is currently used by thousands of producers worldwide and is available on both iOS and Android platforms.
Connexion Livestock is an online cattle marketing and brokerage company that combines traditional cattle-marketing relationships with modern digital tools, offering secure transactions and regional market expertise to cattle producers across the Northwestern United States.
The collaboration will be highlighted at the NCBA CattleCon, where attendees can experience live demonstrations of the Cattle Worth™ app at Booth #1415. Representatives will be available to walk producers through how the app works and how market-education messages are delivered within the platform.
This initiative reflects a shared focus on helping producers connect data-driven insights with practical market awareness — while keeping the tools simple, optional, and regionally relevant.
About Cattle Worth™
Cattle Worth™ provides livestock producers with tools and insights that improve decision-making,
optimize cattle management, and enhance operational performance. By integrating real-time data with producer workflows, Cattle Worth™ helps ranchers maximize animal value on every turn.
About ConneXionLivestock.com
ConneXion Livestock is a cattle marketing platform and brokerage firm that connects cattle sellers and buyers through a secure online marketplace. With a focus on integrity, accurate cattle representation, and escrow-secured transactions, ConneXion empowers producers to transact with confidence across feeder and breeding markets.
Media Contacts:
Cattle Worth™™ : Alan Goodnight, Founder, agoodnight@mjellc.net
ConneXion Livestock: Boe Robbie, team@connexionlivestock.com
