Zoetis and AgNext Collaborate for Cattle Industry

Zoetis Announces Strategic Research Collaboration with AgNext to Bolster Cattle Industry Science and Discovery

Research will help establish baseline measurements as part of animal lifecycle assessments

 

PARSIPPANY, N.J., December 5, 2024 —Zoetis announced it has entered a collaboration with Colorado State University’s AgNext to advance research in sustainable animal production. Together, Zoetis and AgNext are in position to shape the future and set new standards for sustainable management practices using animal health and genetic data.

 

“Beef and dairy producers currently define sustainability as healthy animals that are more productive and are therefore more resource-efficient and sustainable animals, which is true. However, specific benchmarks and data have been elusive in the industry,” said Dr. Mike Lormore, Head of U.S. Cattle and Pork Technical Services for Zoetis. “This research will allow us to obtain specific data to establish baselines and eventually to help producers, veterinarians, and nutritionists make more informed decisions to meet sustainability goals.”

Goals

The collaboration strives to close data gaps on technology and management practices that can enhance the efficiency of livestock production while ensuring the well-being of animals and addressing the industry’s evolving sustainability needs. The first study is focused on establishing baseline greenhouse gas emissions that reflect an industry-typical production environment for fed cattle and accounts for the standard health treatments animals typically receive.

 

Second is the study of lifecycle assessment of beef and dairy production systems to support industry knowledge of the effect animal genetics and animal health interventions like vaccination and parasite control have on sustainable beef and dairy production.

 

The Food and Agriculture Organization of the United Nations (FAO) found that improving animal health can increase livestock productivity and welfare, and ultimately help farmers mitigate emissions and contribute to climate solutions.

 

“By leveraging animal health technologies and expertise at Zoetis and Colorado State University, we aim to increase the understanding of improved management to sustainability using this animal health data,” said Dr. Kim Stackhouse Lawson, Director of AgNext. “This will enable us to develop strategies that enhance animal welfare, environmental stewardship, and economic efficiency for livestock producers.”

 

“Zoetis’ animal health experience and genetic capabilities combined with AgNext’s expertise in advancing sustainability in the beef and dairy industries through their impactful research to improve animal health, productivity, and environmental stewardship, strengthens this collaboration,” said Shari Westerfeld, Vice President, Sustainability Customer Engagement at Zoetis. “This collaborative agreement demonstrates our commitment to support farmers, ranchers and producers in meeting their goals to raise healthy animals, to sustainably provide nutritious foods and meet the growing protein needs of the world’s population, now projected to grow to approximately 10 billion people by 2050.”

 

To learn more about sustainability efforts from Zoetis and AgNext, visit Zoetiswww.zoetis.com/sustainability and AgNext.colostate.edu.

 

About Zoetis

As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After innovating ways to predict, prevent, detect, and treat animal illness for more than 70 years, Zoetis continues to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers and ranchers. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $8.5 billion in 2023 with approximately 14,100 employees. For more information, visit www.zoetis.com.

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All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted.

© 2024 Zoetis Services LLC. All rights reserved. GCA-00943

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Iowa Governor Annual Charity Raises $568,000

Annual Iowa Governor’s Charity Steer Show Raises Record-Breaking $568,000

| August 14, 2024

Contact: Iowa Cattlemen’s Association, 515-296-2266, Contact Us.

In another record-breaking year, the 42nd annual Iowa Governor’s Charity Steer Show continues to elevate the bar raising $568,000 for the Ronald McDonald House Charities of Iowa. This was a significant jump from last year’s record of $501,000. Including this year’s donations, the Iowa Governor’s Charity Steer is inching close to $6 million in donations since its inception in 1983.

All money raised benefits the three independent Ronald McDonald House Charities of Iowa located in Des Moines, Iowa City, and Sioux City. These three houses have served over 55,000 families from all 50 states and many foreign countries. Families from all 99 counties in Iowa have benefited from the Ronald McDonald Houses of Iowa.

Who We Have to Thank

This event, hosted by the Office of the Governor of Iowa, the Iowa Cattlemen’s Association, and the Iowa Beef Industry Council. Another example of the care the beef cattle industry has for our state, rural communities, and those in need.

“This worthy cause supporting the Ronald McDonald House Charities of Iowa is a celebration of our great cattle industry, and highlights how important this industry is to the state of Iowa,” said Gov. Kim Reynolds. “I want to thank everyone who helped us achieve another record-breaking total again this year of more than $568,000. This donation will be so impactful to the families served by the Ronald McDonald House Charities of Iowa. I applaud the next generation of producers, our youth exhibitors, for their dedication and hard work, and their drive to help others in need.”

The Governor’s Charity Steer Show would not be possible without our sponsors, youth exhibitors and their families, celebrities, and buyers. Their impact through volunteering, donations, and dedication created another successful show and fundraising outcome. This year, collection of more donations and support in advance of the event than ever before.

Two exhibitors exceeded the threshold of the most dollars raised throughout the event from donations and steer sold. Baylen Brink raised $71,354 and Jacob Ringkob raised $58,211, which topped the previous record of $48,000.

Not only was Pioneer Pavilion packed for the Iowa Governor’s Charity Steer Show, but more than 4,000 people watched online. This event has become an anticipated and loved Iowa State Fair tradition. It is no surprise, as it brings together what is great about our state.

Recognizing the Winners

The 42nd Iowa Governor’s Charity Steer Show was held on August 10 in Pioneer Pavilion at the Iowa State Fair. Winners in four categories were recognized in the show ring – Community Hero, Grand Champion Showman, People’s Choice, and Judge’s Grand Champion. This year’s event hosted 24 sponsored steers, shown by their youth exhibitor and a local celebrity.

The Community Hero Award recognizes the youth exhibitor who goes above and beyond collecting non-monetary donations and creating awareness for the event. This year’s winner of the Community Hero Award was Layne White from Blakesburg. Iowa. Layne collected 175 pounds of pop tabs and a lot of nonperishable items for the Ronald McDonald House Charities. Layne was sponsored by the Davis County Beef Promoters and showed with celebrity, Mercedes Northup, who was on The Bachelor.

Our showmanship contest was judged by Brad and Drake Hook. Their focus was on the partnership between the celebrity, youth exhibitor, and the steer. While we had some excellent celebrity showmen in the ring, who had done their homework, Drake awarded Cheyenne Houk also from Blakesburg, Iowa, and her celebrity showman, Mark McCully, CEO of American Angus Association, as the Grand Champion Showman. Their steer was The Business and they were sponsored by the Monroe County Cattlemen and Supporters.

People’s Choice

A fan favorite, the People’s Choice Award, gives the audience and team supporters a voice in the competition as they help select the winner of this event. This year Brad Hook helped judge this award and as he worked the ring. He had the crowd roaring for their favorites. In the end, it was two-time NCAA champion wrestler. David Carr, and his youth partner, Kate Totemeier from Columbus Junction, Iowa, along with her steer, ZZ, who took the award! David, Kate, and ZZ were sponsored by the District 20 Cattlemen’s Associations.

Finally, the selection of the most prestigious award of the show, the Judge’s Grand Champion. Ross Havens from Nichols Farms in Bridgewater, Iowa, had the hardest task of working through and judging the stellar lineup of steers and showmen. Whopper and his youth exhibitor, Emma Norman of Searsboro, Iowa, and celebrity showman Jeff Angelo, an iHeart and WHO Radio personality, received the honor. This team’s sponsors were the Iowa Bankers Association.

Following the show, a live auction was conducted to raise funds through the sale of each steer and additional value-added items donated by industry supporters and celebrities. These funds were added to the donations received by each youth participant, resulting in the $568,000 donation going to the Ronald McDonald House Charities of Iowa.

Partners and Sponsors

Thank you to Governor Kim Reynolds for her continued dedication to this event and for her partnership with Iowa beef cattle producers. This event is a rewarding and humbling experience for all who participate.

For a list of sponsors, youth exhibitors, steers, celebrities, donors/buyers, and funds raised by each. Please look for that in your next issue of the Iowa Cattleman or on the Governor’s Charity Steer Show website.

Enclosure: For images from the event, visit the ICA Flickr page.

About the Iowa Cattlemen’s Association:

The Iowa Cattlemen’s Association represents nearly 8,000 beef-producing families and associated companies dedicated to the future of Iowa’s beef industry. ICA’s mission is “Grow Iowa’s beef business through advocacy, leadership and education.” www.iacattlemen.org.

About the Iowa Beef Industry Council: 

The Iowa Beef Industry Council receives $1-per-head from the National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff. Checkoff dollars investment in beef promotion, consumer information, research, industry information, and foreign market development, all with the purpose of strengthening beef demand. For more information, visit www.iabeef.org.

Article provided by ICA / images from Iowa Governor’s Charity Steer Show

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Cattlemen’s Beef Quarters Celebrates 40 Years

Cattlemen’s Beef Quarters Celebrates 40 Years at the Iowa State Fair

Contents courtesy of Iowa Beef Industry Council

This year marks a milestone for the Cattlemen’s Beef Quarters with the celebration of its 40th anniversary grilling at the Iowa State Fair! Since 1984, it’s became a beloved destination for fairgoers, offering high-quality beef dishes and a welcoming atmosphere.

Honoring County Cattlemen

The Cattlemen’s Beef Quarters began its 40-year journey at the fair serving as an advocate for Iowa cattlemen and women and promoting the beef they raise. Comprised of 68 county cattlemen association and FFA groups bringing more than 1,600 volunteers each year, these passionate individuals are crucial in creating a memorable dining experience for fairgoers. These loyal cattle farmers serve nearly 90,000 customers annually and prepare roughly 28,000 lbs. of beef during the 11-day event.

A Rich History of Serving High-Quality Beef

Cattlemen's Beef Quarters 40Years
Cattlemen’s Beef Quarters 40 Years Still Grilling 2024

For four decades, Cattlemen’s Beef Quarters has been dedicated to promoting and showcasing the best of Iowa’s beef industry. Commitment to quality and tradition has made them a staple at the Iowa State Fair.

“One detail that makes us special is that we have something for everyone on our menu from the casual, on-the-go diner, to those interested in a true sit-down meal. Our menu has expanded and changed through the years, but one thing remains constant – it’s always about the beef,” said Wayne Baumhover, manager.

Beef for Breakfast, Lunch, and Dinner

The Cattlemen’s Beef Quarters all-beef menu includes such favorites as Prime Rib, Taco Salad, Ribeye Steak Sandwich and the Hot Beef Sundae. Serving up mouthwatering meals is well-known amongst fairgoers, and their breakfast offerings are no exception. You can enjoy a hearty start to your day with their classic breakfast menu, featuring biscuits and gravy, brisket breakfast burrito, salt beef bagel and more. It’s the perfect way to fuel up for a day of fair fun.

Join Us in Celebrating 40 Years!

Iowa cattlemen and women invite you to visit them at the Iowa State Fair to celebrate this special milestone. Whether you’re a longtime fan or a first-time visitor, there’s something for everyone at the Cattlemen’s Beef Quarters. Enjoy a delicious meal, learn more about the beef industry, and be a part of the 40th anniversary celebration.

Visit our iconic location August 8 through August 18, 2024. Located north of the Horse Barn and east of the Walnut Center, look for the black steer on the roof. Our hours of operation are 6:30 AM to 9:30 PM. Breakfast is served daily until 10 AM. Learn more about the Cattlemen’s Beef Quarters and find a full menu at www.cattlemensbeefquarters.com.

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About the Cattlemen’s Beef Quarters:

Operated by Beef Promotions of Iowa, Inc., the Cattlemen’s Beef Quarters is managed by Wayne Baumhover of Huxley. Sixty-nine County Cattlemen’s Association and FFA groups bringing over 1,600 beef industry volunteers to prepare and serve beef during the Iowa State Fair. The Cattlemen’s Beef Quarters has been serving beef at the Iowa State Fair for 40 years.

About the Iowa Beef Industry Council:

The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff.  Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand.  For more information, visit www.iabeef.org.

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