Beat the Heat! Why Shade Matters

Beat the Heat! Why Shade Matters 

By Jessica Graham 

Shade plays a critical role in protecting cattle from heat stress. When cattle are exposed to high temperatures and direct sunlight, they work harder to stay cool, which creates stress. Heat stress reduces feed intake, lowers fertility, and slows weight gain, all of which directly impact animal performance and producer profitability. Research consistently shows that providing shade improves cattle comfort and helps maintain productivity in both feedlot and cow/calf systems. By reducing heat load, shade allows cattle to eat more consistently, stay healthier, and perform more efficiently during periods of warm or extreme weather. 

Feedlot Benefits 

The dangers of heat stress in feedlot cattle became very clear during the extreme heat event that struck western Kansas in June of 2022. During that event, an estimated 2,000 to 10,000 feedlot cattle died after temperatures climbed above 100°F while humidity remained high and wind speeds stayed low. Many of the cattle affected were near-market-weight feeder calves that were already producing large amounts of heat. University and veterinary experts described the event as a “perfect storm” created by sudden temperature swings, warm nighttime temperatures, high humidity, and the inability of cattle to cool themselves effectively. Researchers from the University of Nebraska–Lincoln have reported that heat stress in feedlot cattle can result in “extreme cases, death,” with dark-hided and heavier cattle facing the greatest risk. 

Since cattle do not sweat like we do, they mainly use respiration to release body heat. During intense heat, especially when nighttime temperatures remain high, cattle have a tough time cooling down. Their body temperatures continue to rise, leading to rapid panting, dehydration, reduced blood oxygen levels, organ failure, collapse, and eventually death. The University of Minnesota Extension states that temperatures above 90°F place feedlot cattle at high risk for severe heat stress and possible mortality. 

Providing shade in feedlots can play a major role in reducing these losses. Shade lowers the amount of direct solar radiation cattle absorb and can reduce surface temperatures by several degrees during extreme summer conditions. Research conducted by USDA and university scientists has shown shaded cattle maintain lower body temperatures, lower respiration rates, and reduced stress indicators compared to cattle without shade access. By reducing overall heat load and improving cattle comfort, shade structures can help lower mortality risk during dangerous heat waves while also improving cattle health and performance throughout the feeding period. 

Cattle experiencing heat stress use extra effort trying to cool themselves. When shade is provided, we see energy conservation, which leads to improved feed efficiency. This means cattle gain more weight on the same amount of feed, and use it better directly impacting profitability.  

We see this shown in a study led by Associate Professor David Miller, from Murdoch University’s School of Agricultural Sciences. This study was conducted in Southern Australia and monitored over 900 head of cattle. The conclusion to this study showed shaded cattle had almost a .29 lb. average daily gain across when compared to non-shaded cattle. This study analyzed the data over a 70-day feedlot period. As you can see, the average rate of gain was higher in shaded cattle. 

Additionally, The University of Nebraska research found shaded feedlot cattle had greater dry matter intake and higher average daily gain during heat events. A 2023 study reported shaded cattle gained more weight and produced carcasses that were over 17 lbs. heavier per animal. Texas Tech researchers reported shade improved feedlot heifer performance and reduced stress behaviors. 

Cow/Calf Pair Benefits 

Providing shade for cow/calf pairs offers several important benefits during the heat of summer. Heat stress can affect fertility in both cows and bulls. Research reviews from Colorado State University have shown that reducing heat load through shade can help support reproductive performance in beef cattle systems. Cows that stay cooler are more likely to cycle normally and maintain better conception rates during summer breeding seasons. Added stress is hard on cattle, and can wear down their immunity and discourage them from coming into heat. If you’re managing your calving window, a heat spell can disrupt that cycle. 

Bulls also benefit from reduced heat stress, as cooler body temperatures help maintain semen quality and breeding performance. They can experience reduced semen quality and libido during periods of heat stress, impacting breeding success. Providing shade helps to mitigate these detrimental effects by keeping the animals’ core body temperatures lower and reducing the physiological stress they experience. According to the UK Martin Gatton College of Agriculture, just adding access to shade can reduce heat stress on cattle by up to 30%. This is a significant reduction, and can be invaluable when temperatures pose a threat to cattle. 

Beyond reproduction and growth, shade also plays a crucial role in bolstering the immune system of cattle. Chronic heat stress can suppress the immune system, making animals more susceptible to diseases and infections. By reducing the overall stress load on the animals, shade helps them maintain a stronger immune response, leading to fewer health issues and reduced veterinary and vaccine costs. A healthy herd is a more productive herd, requiring less intervention and contributing to a more robust and resilient operation.  

Shade also plays a major role in calf health. Young calves are especially sensitive to high temperatures because they have a harder time regulating body heat. When shade is available, calves spend less energy trying to stay cool and can direct more energy toward growth and immune function. Reduced heat stress also lowers the risk of dehydration, heat exhaustion, and other stress-related health issues that commonly occur during periods of extreme summer heat. 

Cow/calf pairs with access to shade often maintain better grazing behavior throughout the day. During hot conditions, cattle without shade tend to reduce grazing activity and spend more time standing and panting in an effort to cool themselves. With proper shade, cows and calves are more comfortable, spend more time grazing and ruminating, and typically maintain better feed intake. This can contribute to improved milk production in cows and heavier weaning weights in calves. 

Mortality risk is another major concern during extreme heat events. Young calves are particularly vulnerable to heat-related illness and death, especially during periods of high humidity and warm nighttime temperatures when cattle cannot adequately cool down. Providing natural or artificial shade helps reduce body temperature and overall heat stress, lowering the risk of heat exhaustion, dehydration, and mortality in both cows and calves during dangerous summer weather conditions. 

Advantages of Shade 

The advantages of providing shade extend far beyond simply preventing death loss. Providing shad can impact the overall health, well-being, and productivity of cattle. This all leads to financial gains for cattle producers.  

The benefits of shade also extend to the quality of the final beef product. Studies have shown that heat stress can negatively impact meat quality, potentially leading to darker meat and reduced tenderness. By reducing heat stress, providing shade can contribute to a higher quality, more consistent end product. This is becoming increasingly important as consumer demand for high-quality beef grows and producers seek ways to maximize the returns on their investment. 

Types of Shade 

Implementing shade can look different, depending on your land, budget, the size of the herd, and availability. Natural shade, from mature trees and timber, is often the most cost-effective option. However, you’re not going to get the shade you need right away, you will have to wait for the trees to mature if you’re planting new trees.  You might have timber on your land available to cattle. You will notice they hang out there on the hottest days. However, you might not have trees in your pastures or feed lots, so you might consider either a permanent or mobile shade unit. 

Artificial shade structures might be a better fix for shade right away. They offer a reliable alternative. These can range from simple shade cloth stretched over frames to more permanent structures built with wood or metal. Portable shade structures can be built on skids to allow movement, especially if you exercise rotational grazing. The frames are usually steel or welded pipe. The downside is that you should consider the wind in your area. Overall, these are pretty durable, but a heavy straight-line wind could flip or damage the structure. They are relatively cheaper than putting up a permanent structure. 

You might decide that in some locations, a permanent shade structure is a better fit. They can be provided by building barns or sheds. For the most part, you don’t have to worry about weather prematurely beating up on your structure. However, it’s the most expensive route to go, and it can’t follow your cattle around from pasture to pasture. They for sure have their place, you should weigh the pros and cons specific to you, and decide which option is the best. The initial investment in artificial shade structures is often recouped through improved productivity and reduced mortality. 

In conclusion, the evidence overwhelmingly supports the multiple benefits of providing shade for cattle. From dramatically reducing mortality during heat waves to improving feed efficiency, reproductive performance, and immune function, the advantages are substantial. 

 

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Starbar Unveils New Brand, Expanding Product Line

Starbar Unveils Bold New Brand While Expanding Product Line for Rural and Backyard Use

Trusted insect control brand builds on legacy performance with new packaging, products, and expanded availability

[Schaumburg, IL] — [May 1, 2026]

Starbar, a longstanding leader in insect control solutions, announced the launch of its new rebrand today, marking the next evolution of a product line trusted by farmers, ranchers, and agricultural professionals for generations.

The refreshed Starbar® brand reflects a continued commitment to delivering dependable, effective insect control solutions while introducing a modern look and expanding product offerings to meet the needs of today’s customers—both in rural environments and now, at home.

Built on a legacy of proven performance, Starbar maintains its strong focus on the rural market. Customers can expect the same hardworking products they trust, now presented in bold new packaging that will begin rolling out May 1 across the full product line.

Introducing the New Face of Starbar

“As we introduce the new face of Starbar, our priority remains clear—meeting the needs of the customers who have trusted us for decades,” said Nate Brown, Director of Marketing, Agricultural Products. “We’re proud to honor our rural heritage while positioning the brand for future growth and innovation across markets.”

As part of the launch, Starbar is building on its portfolio with new product offerings for the backyard and home. One such product being introduced is Starbar® EZ Outdoor Fogger, delivering long-lasting protection against mosquitoes, ants, wasps, flies, and 15 other labeled pests in the backyard.

“We’re taking our line of hardworking insect control and creating easy-to-use applications to help consumers control pests in their backyard,” said Brown.

In addition to new products, Starbar is enhancing accessibility through expanded distribution channels and offering convenient bundled offerings through ecommerce. Consumers will soon find Starbar® products online via Amazon and Chewy, with retail availability to follow.

Looking ahead, Starbar is positioned for continued innovation, with a focus on developing new products that serve both agricultural professionals and homeowners alike.

“The future of Starbar is about growth without compromise,” added Brown. “We will continue to deliver the peak performance our customers expect while expanding solutions for wherever insect control is needed—from the ranch to the backyard.”

For more information, visit starbarproducts.com or follow Starbar on social media.

Distillery Launches Initiative

Distillery Launches Initiative

BARDSTOWN, Ky. (May 6, 2025) – Heaven Hill Distillery, America’s largest family-owned and operated distillery launches initiative call Family Farm First.  Heaven Hill Grain to Glass is committing to celebrating and supporting the hardworking and passionate farm families who provide the high-quality ingredients essential to both America’s food supply and its finest whiskeys.

This milestone moment coincides with the release of the highly anticipated Second Edition of Heaven Hill Grain to Glass Kentucky Straight Bourbon Whiskey. This small-batch bourbon represents the next chapter in a story that begins with the seed and ends in the glass, highlighting Heaven Hill’s deep-rooted commitment to family, quality and craft.

Each annual edition of Heaven Hill Grain to Glass features a unique corn seed varietal, chosen in collaboration with Beck’s Hybrids to grow well in the soils of Central Kentucky. The 2025 release features corn seed varietal Beck’s 6225, and was grown by family Peterson Farms on one of two sites in Nelson County, Kentucky. Made up of 52% corn, 35% rye and 13% malt, this unique mashbill, with a higher secondary grain content than Heaven Hill Distillery’s traditional bourbon recipe, was aged for six years at Heaven Hill’s Cox’s Creek rickhouse site. Non-chill filtered and bottled at barrel strength, the result is a 105 proof, richly layered spirit that showcases the integrity of family-farm-grown ingredients and the craftsmanship of Heaven Hill Distillery.

Over the Years

“In 2017, we embarked on a journey to create a one-of-a-kind Grain to Glass Whiskey by partnering with family-owned seed companies and farms,” said Max Shapira, Executive Chairman of Heaven Hill Brands. “These innovative mash bills feature hand-selected, unique grain varieties grown locally by Kentucky family farms. Heaven Hill Grain to Glass is a testament to the important legacy of family farmers, who are the lifeblood of our country.”

As Heaven Hill approaches its 90th anniversary in December 2025, the Family Farms First initiative underscores the company’s long-standing commitment to supporting fellow family businesses—especially those within the agricultural community. The initiative is launching with a partnership with Farm Rescue, a nonprofit organization dedicated to helping farmers and ranchers overcome major hardships, injuries or natural disasters. Since 2005, Farm Rescue has provided free planting, harvesting, commodity hauling and livestock feeding assistance to over 1,000 farm families across eight states.

The Purpose

“Farm Rescue’s mission is to keep family farms intact during times of crises,” said Bill Gross, Founder and President of Farm Rescue. “Family farms, which make up 97% of U.S. farms, are vital to sustaining our communities and our future. Our collaboration with Heaven Hill Grain to Glass will bolster our ability to provide essential support to more farm families, ensuring they can continue their operations and sustain their livelihoods.”

Tim Sullivan, Executive Director of Farm Rescue, added, “Support from companies like Heaven Hill profoundly impacts our capacity to assist family farms in need. Their commitment to quality and community resonates deeply with our mission, and we are grateful for their partnership.” A portion of every sale of Heaven Hill Grain to Glass – up to $100,000 annually – will go to donations for Farm Rescue.

“We are honored to partner with Farm Rescue as part of our Family Farms First initiative,” continued Shapira. “Their efforts align perfectly with our values at Heaven Hill, where we understand the dedication and resilience needed to keep a family business thriving for generations. This investment will make a meaningful impact on the lives of those who sustain our communities and our way of life.”

Conclusion

With every bottle of the Heaven Hill Grain to Glass, consumers are not only enjoying a world-class whiskey but also directly supporting the families who cultivate the land it comes from—a bold spirit with a bold mission. Heaven Hill and Farm Rescue are working to ensure that American farm families don’t just survive, but thrive, for generations to come.

For more information about Heaven Hill Grain to Glass, visit: https://heavenhilldistillery.com/grain-to-glass/

For more information about Farm Rescue, the distillery launches initiative, visit: https://farmrescue.org/

 

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