Building Better Beef Crosses Starts on Day One

Dairy Calf and Heifer Association’s (DCHA) May 22 webinar features “Building Better Beef Crosses Starts on Day 1.” Olivia Genther-Schroeder, Purina Animal Nutrition, will lead this free, one-hour educational offering, which starts at 12 p.m. Central time (Chicago time).

During the webinar, Genther-Schroeder will share why raising dairy-beef crossbred calves is a value-added production strategy that is here to stay. Thus, dairy x beef producers have a tremendous opportunity to influence the success of crossbred programs through early-life nutrition. Early life is an extremely critical time point for development of the gut, immune system and muscle and adipose tissue, as well as overall growth. The way young calves are fed sets the stage for long-term health and performance.

Genther-Schroeder received a master’s degree in animal science from Michigan State University, where she studied dairy cattle and ruminant nutrition. She completed a PhD at Iowa State University – studying trace mineral nutrition in feedlot cattle. Genther-Schroeder joined Purina’s Dairy Feed R&D team in 2017 and is the senior manager of dairy feed research. Her primary role is to research the nutritional impacts on health and performance of dairy and beef-on-dairy cattle.

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