From National TV Show to Tremendous Website Growth, Hayden Outdoors Redefines Rural Real Estate Marketing and Sales

Published on Thu, 08/01/2019 - 11:46am

 From National TV Show to Tremendous Website Growth, Hayden Outdoors Redefines Rural Real Estate Marketing and Sales.

 Article by Steve Weisman.

 Selling and buying real estate can get pretty complicated, and making a uniformed decision can lead to lots of problems. That’s where a good real estate professional comes in. One such team, the team at Hayden Outdoors ( with its home office in Windsor, CO., offers over 150 years of combined experience in helping buyers and sellers realize their dreams.

Whether you’re a buyer, seller, leasor, leasee, trust manager, real estate investment trust or land manager, Hayden Outdoors can help customers with many services, including seller services, buyer services, water and mineral rights, land auctions, hunting leases, cattle, farm and land leasing and land and habitat management. Hayden Outdoors represents the finest farms, ranches and recreational properties in Colorado, Kansas, New Mexico, South Dakota, Oklahoma, Nebraska, Iowa, Utah, Montana, Texas and Wyoming.
Dax Hayden, partner and manager of operations, is proud of over 90 agents along with an excellent full-time staff to support the sale of land. But the growth in extensive marketing has helped push the brokerage to new heights. “Over the years, our marketing plan has evolved. With the advent of the Internet, it’s become much more than just putting a listing in a paper/magazine, placing a sale bill and putting up a ‘for sale’ sign. We now use as many sources as possible to market the properties.” In other words, today’s real estate marketing is a multi-faceted approach.

Reinvented real estate marketing
Hayden Outdoors utilizes a state-of-the-art property marketing campaign that includes all facets of media forms. The complete marketing collateral package produced by the Hayden Outdoors full-time marketing team is professionally presented. Property showings, contracts and closing details are handled directly by the qualified Hayden Outdoors brokers and the affiliate broker team. (Cooperation with outside brokers can be offered.)

Property branding
Hayden Outdoors specialists are trained for and have years of experience in establishing the client’s property and its brand in order to bring excellent value for each listing. Custom property brochures and collateral, including large scale maps, are created so that website visitors can download and view. These custom packages are also sent to an exclusive list of qualified buyers.

Finding the buyers
After all, this is the name of the game. Research shows that on average over 90 percent of real estate searches start online, which is why countless hours and resources are spent in making sure listed properties get seen by thousands of interested buyers. The Hayden Outdoors website ( showcases featured properties for sale, land for sale by state, property search options and more.
SEO and PPC practices drive the Hayden Outdoors website into the top search results for trending keywords in the territory. Extensive time and resources are spent on promoting the website and listings through extensive Search Engine Optimization, Video Marketing, Retargeting Ads, Pay-Per-Click campaigns and more.
Hayden Outdoors will also showcase each property on the best land and ranch websites, including LandsofAmerica, Landwatch, LandAndFarm, LandFlip, Wall Street Journal, OpenFences, LandBrokerMLS, LuxuryRealEstate, LuxuryRanchRealEstate and more. Social media increasingly refers buyers to the website so extensive hours are spent posting information on their  Blog,   Facebook,  Instagram, and  Twitter accounts. In addition, properties are displayed on over 1000 the other websites for mass exposure using the exclusive Hayden Outdoors property syndication module.

Print marketing
Hayden Outdoors properties receive rich media print marketing through national ads that are placed in multiple national, regional and local magazines and newspapers, along with quarterly Magazine Ads in Land Report, Open Fences, Farm and Ranch, Western Livestock Journal, Gray’s Sporting Journal, High Plains Journal, LAND magazine and more. All listings are promoted in the Hayden Outdoors Catalog, along with direct mailing packets to VIP clients, buyers, sellers and neighboring properties.

TV and video marketing
Nothing tells a story of a property like a quality video, which is why Hayden Outdoors will film ranches for sale and produce high quality videos showcasing the lifestyle, characteristics and attributes that these great properties offer. The video then appears on the Hayden Outdoors website and its YouTube Channel, along with advertising on the Outdoor Channel, Sportsman Channel, and Hayden Outdoors new television show series entitled Life on the Land, which premieres in 2020 on the RFDTV Channel.

What clients can expect
Hayden Outdoors is built on the relationships between its clients and its brokers, as well as an in-depth knowledge of the farm, ranch and recreational real estate market. Testimonials from clients share the results of their partnership with Hayden Outdoors.
“The purpose of this letter is to recommend and congratulate the Hayden Outdoors Team, headed by John Leo Hayden and Dax Hayden for the successful sale of the Dunne Valley Ranch. My name is Steve Dunne, President of Dunne, Inc. the owner of the 21,000+ acre Dunne Valley Ranch located on the Oklahoma border south of Dodge City, Kansas. The ranch has been in our family since 1941 and after much soul searching my two brothers and eight cousins came to the conclusion that holding on to the ranch for prosperity sake created more potential for family strife than selling. Ultimately, we ended up with top dollar for the surface and kept all the minerals for future generations. John Leo Hayden, Dax Hayden and the entire Hayden Outdoors team worked tirelessly and greatly helped in selling the property. I will recommend Hayden Outdoors to my friends who have farm, ranch or recreational land to sell.
Martin Zehner, manager of Box Ranch says, “We used Leo Hayden of Hayden Outdoors Properties of Goodland, Kansas, when we sold the Box Ranch, a partnership ranch. We were very satisfied with the mannerism in which he handled this transaction. It was a total business venture, handled in the best professional manner. I would totally recommend them in handling a property to be sold. If we were selling or purchasing additional property there would never be a question of who to use; it would be Hayden Outdoors Properties. Thank you!”

One in a million…special ranch for sale: Cimarron Valley Ranch
Every once in a while, a listing comes along that is truly “that one in a million!” Located near Elkhart, KS and Keyes, OK on the Kansas, Oklahoma and Colorado State lines, Cimarron Valley Ranch offers potential buyers a 45,000-acre ranch featuring:  
• diverse terrain
• working (ranch) facilities with improvements
• ample water and pivot irrigation
• excellent and varied hunting opportunities
• a beautiful lodge
• resting between Cimarron and Comanche National Grasslands
The diverse terrain includes grassy fields, rock cliffs, cottonwood groves, yucca and sage brush scattered throughout the land with elevation ranging from 3,150 to 3,540 feet. Along 22 miles of the Cimarron River, native grasses and riparian vegetation can be found. The area climate includes mild winters, hot dry summers and cool evenings. Spring and fall seasons have moderate temperatures accompanied by an occasional windy day. Precipitation, usually less than 16 inches per year, is concentrated from April to September. Snowfall is minimal and short-lived.
Cimmaron Valley Ranch offers a working ranch with abundant grass and over 1,600 mother cows, but the ranch can handle up to 2,000. The cattle operation is about stewardship and balance between the improvement of wildlife habitat and the management and improvement of cattle grazing resources. The ranch is very well-watered, and the fences and working facilities are in good condition. The river bottom and the diversity of the landscape allow for rotational grazing. With an excellent mix of grasses during all seasons and access to running calves on wheat pasture and triticale, this operation will put excellent pounds of gain on cattle.
 An ample water supply is an important feature with an excellent water table. Currently, 10 current pivots are in place facilitating 1,750 irrigated acres, while 10 new permits are in place for an additional 1,550 irrigated acres, along with numerous water tanks and ponds.
Another important quality of Cimarron Valley Ranch are the excellent hunting opportunities. A sound game management plan ensures quality whitetail/ mule deer populations, along with a herd of Rocky Mountain elk. Upland hunting includes wild turkey, blue quail, scaled quail, and pheasants. There is also potential for outstanding waterfowl hunting.

Finally, there is the 7,000 square foot lodge featuring seven bedrooms and seven bathrooms. Built in 2005, the lodge offers an open floor plan with high ceilings and an indoor wood burning fireplace. The lodge sits overlooking the Cimarron River and the spectacular river bottom, while a trap range is located just out the back door.

History of Hayden Outdoors Real Estate
Hayden Outdoors is a grass roots real estate company and brokerage with a background in the cattle and ranching business. In 1976 Leo Hayden founded the company as Property Exchange, working with farms and ranches for sale near Hays, Kansas. The brokerage moved to Goodland, Kansas in 1981 and became Hayden Inc. In the late 1990’s, Leo was joined by his two sons, Dax and Seth, to help grow the business in multiple states. In 2003 Hayden Outdoors was formed to represent sellers and buyers on farm ranch and recreational properties.  Since then the team at Hayden Outdoors has grown and prospered to include over 90 agents and an excellent full-time staff supporting the marketing and sale of land.
The team is composed of brokers and agents with experience and knowledge in their markets and an affinity to "Do what they say they will". Hayden Outdoors is about honesty and integrity with customers and a rich sense of land stewardship. Hayden Outdoors is built on the relationships between its clients and its brokers, as well as an in-depth knowledge of the farm, ranch and recreational real estate market. Hayden Outdoors brokers are passionate about the outdoors and proud to work and play in the outdoor setting. Both buyers and sellers know that the featured properties represented by Hayden Outdoors are the kind of properties the brokers would call their very own.
Hayden says, “Our agents know land because they are what the land has made them. We understand land, water, minerals and what is necessary to maximize value for our clients.”
For more information about how Hayden Outdoors can help you market your property, please call (970) 674-1990 or go to their website at