Industry News

Published on Wed, 03/07/2018 - 12:12pm

 Hereford Sires Accepted into Integrity Beef Alliance Terminal Program
 Article provided by American Hereford Association
The Integrity Beef Alliance simplifies cow-calf producer management decisions and increases the marketability of calves through the production of high quality, uniform, preconditioned cattle. The American Hereford Association (AHA) is proud to have Hereford bulls as the newest breed sire the program is accepting.
 “Hereford-sired calves have always been in demand in the industry,” says Robert Wells, Integrity Beef Alliance executive director and livestock consultant. “They will make a great addition to the program and compliment the Integrity Beef Alliance very well.”
 Established in 2000, the Integrity Beef Alliance is a comprehensive beef production system focusing on improving returns for farmers and ranchers through value-added traits and sustainability. This in turn produces the highest quality calves possible for both the supply chain owner and the consumer.
 Hereford-sired cows have previously been accepted in the Alliance’s replacement female program, which allows ranchers to pre-qualify for the terminal program. Producers will now be able to utilize Hereford genetics in the terminal program as well.
“The vision of this progressive group aligns strategically with the future growth and demand of Hereford genetics,” says Shane Bedwell, AHA director of breed improvement and chief operating officer of the AHA.
Approval for participation in the Alliance is decided by the member-run board of directors. Following acceptance, participants go through an orientation in which they learn about the Alliance’s herd health and bull requirement protocols and asked to agree to the required elements and criteria.
The program works closely with Noble Research Institute consultants who assist in data collection, compilation and interpretation. This allows participants to receive reports at the end of the year summarizing their herd data and how they compare to the other cattle in the program. This helps them to improve in their own operation.
“We are looking forward to contributing the valuable assets that the Hereford breed possesses,” Bedwell says. “The AHA is confident this is another step in the right direction.”
“We are excited about the partnership,” Wells says. “The Alliance looks forward to a long and successful relationship with the American Hereford Association.”
To learn more about the Integrity Beef Alliance, visit their website at

The American Hereford Association, with headquarters in Kansas City, Mo., is one of the largest U.S. beef breed associations. The not-for-profit organization along with its subsidiaries - Certified Hereford Beef (CHB) LLC, Hereford Publications Inc. (HPI) and American Beef Records Association (ABRA) - provides programs and services for its members and their customers, while promoting the Hereford breed and supporting education, youth and research. For more information about the Association, visit 

Quatro Ranchero Rubber Chore Boot

Article provided by Quatro Ranchero
The Quatro Ranchero is the new waterproof rubber chore boot the horse world has been waiting for. Featuring the Quatro Comfort Footbed and a stirrup friendly “Heel to Toe No Snag Safety Rail” outsole, this boot allows riders to do chores and ground work all day with the ability to jump in the saddle and ride safely without having to change boots. Complete with a spur ledge built to
support traditional and slip on spurs, and a side gusset for larger calves or tucking in your coveralls, it’s the perfect boot for the horse enthusiast.  Sizes to fit Men’s 4-14 and Women’s 5-15.  

For more information contact or call 800-796-5333.

Nasco Releases 2018 Showing & Grooming Catalog
Article provided by Nasco

The 2018 Nasco Showing & Grooming catalog, featuring carefully selected products for showing and grooming livestock, is available from Nasco in Fort Atkinson, Wisconsin.
Nasco’s 84-page Showing & Grooming catalog contains all the supplies needed to prepare an animal to exhibit at County and State Fairs, regional events, and Jackpot shows. The catalog offers halters, clippers, grooming chutes, show boxes, hoof care products, barn fans, blowers, dryers, vacuums, shampoos, aerosols, combs, brushes, and much more.
View the Nasco Showing & Grooming catalog online at to explore new products and special website sale items.

For your free copy of the 2018 Nasco Showing & Grooming catalog, call 1.800.558.9595, order online at, or write to: Nasco, 901 Janesville Avenue, P.O. Box 901, Fort Atkinson, WI 53538-0901.