Feature Story: ADM Alliance Nutrition, Inc. Maximize Performance with Profitable Solutions

Published on Tue, 01/06/2015 - 1:15pm

Strong cattle prices due to increasing demand and reduced cattle numbers have American cattlemen searching for answers to maximize profit potential through performance, convenience and diversity. Many producers select Loomix® liquid supplements as a solution to help achieve profitability.
Originally developed to provide a liquid supplement that multiple cattle could consume at one time, Loomix founder Rich Loomis developed the first liquid supplement with free-choice intake control delivered in open-top troughs. For the past 63 years, cattlemen have relied on Loomix’s performance for targeted intake management and efficient fiber utilization.
“No other product on the market can compete with the controlled consumption that Loomix delivers,” said Spencer Shifflet, ADM Alliance Nutrition® Loomix dealer. “This performance decreases the potential of waste, thus increasing the producer’s bottom line.”

Personal Solutions
ADM Alliance Nutrition’s Loomix dealers work with producers to deliver nutrition programs that best fit their operations to optimize profitability. The delivery service and detailed record-keeping required to sell liquid feed help differentiate their dealerships from other feed dealers because these advantages give them the chance to build customer loyalty, Shifflet said. This allows the dealers to deliver an elite product directly to customers, which helps to reduce on-ranch labor and management costs.
As a result of providing solutions to local cattle markets, dealers have the entrepreneurial opportunity to grow a sustainable, profitable business for themselves and their families.
“Our Loomix dealership provides the flexibility to make our family a top priority and the freedom to make our own business decisions,” said David Schaffner, another ADM Alliance Nutrition Loomix dealer. “We really enjoy taking care of our customers and helping them succeed.”
While dealers depend heavily on Loomix for their livelihoods, many also use their dealerships to expand their cattle operations. Shifflet said that serving as the Loomix dealer in his area has allowed him to diversify his cattle operation while continuing to grow his dealership.
“The connections I have made through both my dealership and my cattle operation have provided a multitude of opportunities to grow each business,” Shifflet said. “And, these opportunities continue to present themselves.”
The flexibility of a Loomix dealership provides the opportunity to diversify a profit center with a business that is in demand. Additionally, it allows dealers and cattlemen to be part of a national brand that aims to make a difference in the cattle industry. Last year, the Loomix dealer network helped ADM Alliance Nutrition feed beef to 885,4661 people. ADM Alliance Nutrition’s cohesive Loomix dealer network covers 19 states in the western half of the U.S. and continues to grow each year.
“We take a lot of pride in the fact that the Loomix family of dealers professionally serves the American cattleman and cattlewoman’s needs, while helping them build and sustain profitable operations,” said Matt Ramsey, U.S. Liquid Feed business manager for ADM Alliance Nutrition. “ADM and the Loomix dealer network look forward to being part of the ever-changing food market that now is tasked with meeting the demand of feeding over nine billion people by 2050.”

Profitability Solutions
With the increasing population, investing in high-quality inputs that producers implement correctly can help maximize performance and yield positive return on investment. Coupled with adequate support, this can have an exponential effect on one’s bottom line.
“We strive to give the dealer and cattle producer peace-of-mind and the best support in the industry,” Ramsey said. “In fact, ADM Alliance Nutrition has a full staff of field representatives and five ruminant nutritionists, three of which who have a Ph.D., to specifically support Loomix customers.”
Working hand-in-hand with field representatives and nutritionists serves as a vital piece in delivering sound nutritional advice to customers. By thoroughly analyzing customers’ current feed programs and evaluating their cattle’s nutrient requirements, the nutritionists can recommend a Loomix supplementation program to best fit a specific operation. Additionally, many dealers call upon the nutritionists for advice and information.
“When a customer asks a question that I may not know the answer, I have access to nutritionists and the expertise to obtain that information,” Schaffner said. “This allows me the opportunity to help cattlemen make educated nutrition decisions.”

Product Solutions
In 2011, ADM Alliance Nutrition acquired Loomix. Over the past four years, the Loomix brand has diversified its liquid supplement product portfolio to better meet the demands of today’s cattle producers. Access to resources such as a wide selection of liquid co-products, high manufacturing standards, a robust transportation network, innovative feed additives and research facilities gives ADM Alliance Nutrition a competitive advantage with Loomix to provide customers with the best products possible.
“Access to ADM’s co-products allows us to source consistent, high-quality ingredients to manufacture sustainable products with high nutritive value that continue to deliver repeated performance,” Ramsey said. “Producers rely on Loomix for a cost-effective solution to help cattle reach their genetic potential.”
Cattle cannot reach their full genetic potential unless a complete diet is provided that meets their nutrient requirements. Ensuring the liquid supplements are readily available for free-choice consumption remains a top priority for the brand. Consequently, ADM’s large transportation network and access to many ingredients make it possible to ensure Loomix products are always available to fill troughs, enabling producers to maximize profit potential. ADM has one of the largest transportation networks in the world. Whether by rail, barge, ship or truck, ADM is in the business of moving goods from the farm to the marketplace.
“Utilizing ADM’s transportation network enables us to be close to the supply chain and ensures our customers receive their product when they need it,” Ramsey said.
As a leader in the liquid supplement industry, Loomix-branded products are backed by research support that provides customers with a solution that produces significant results. ADM Alliance Nutrition’s research capabilities, including a small manufacturing plant and on-site lab, allow extensive testing on nutrient and handling characteristics of ingredients and the consistency of finished products. Additionally, ADM’s manufacturing lab provides the opportunity to research new manufacturing technologies before investing and applying them to the production process.
Unique to ADM Alliance Nutrition, the company’s live animal research farm utilizes both feedlot and pasture GrowSafe Systems2 to investigate the expected performance of current formulations and develop new liquid products. One GrowSafe System at the research farm is set-up in a pasture-grazing setting where eating behaviors for free-choice liquid products can be measured, such as the number of visits, amount of product consumed and time spent at the trough for individual animals. The data obtained helps better determine which ingredients, along with the combinations of ingredients, influence the palatability of a product.
Ramsey said that the ADM Alliance Nutrition research facilities have also provided the opportunity to expand the Loomix product portfolio to incorporate value-added additives that help improve the overall health status of animals.
“ADM’s exclusive, unique Specialty Ingredients are innovative products developed to help cattle reach their full potential using natural feed ingredients,” said Jennifer Schutz, Ph.D, U.S. Liquid Feed Specialty products manager for ADM Alliance Nutrition. “Loomix liquid supplements contain Specialty Ingredients, which help deliver the performance and health benefits producers need to help them bring home the best return on investment.”
When utilized in the correct production parameters, ADM’s unique Specialty Ingredients have been shown to improve cattle performance and thereby improve the profitability of cattle producers.
“Regardless of your cattle operation, our Specialty Ingredient lineup can provide additional value-added solutions for better health and production responses to enhance your profit potential,” Schutz said.

Program Solutions
Now armed with a diverse liquid supplement product portfolio that includes supplemental trace minerals and vitamins along with the latest technologies, ADM Alliance Nutrition focuses its efforts to ensure customers across the cattle industry receive the full benefits of incorporating Loomix into their nutrition program year-round.
Whether a cow-calf or seedstock producer is preparing cows for breeding, calving and lactating or preparing calves for weaning, Loomix offers supplemental protein and energy to bridge the gap between nutrients available in forage sources and cattle nutrient requirements. Producers work closely with Loomix dealers to deliver nutrition programs, using Ore-Bac® (Bitter and Sweet) and High Fat product lines, needed at any given time throughout the year.
“Loomix Ore-Bac is a first-class liquid feed, providing consumption control and an excellent mineral package,” Schaffner said. “The two-product system allows us to work with our customers to come up with an individualized plan that includes a competitive price for a superior product.”
Liquid supplements can also be used to encourage weaning and arrival calves to quickly transition to feed. Loomix’s High Fat Creep and Calf products, which are used to increase energy in calves’ diets, help promote getting cattle to the bunk and build an efficient rate-of-gain. Designed to help arrival cattle adapt to new stressful environments, the starter product line reduces labor and treatment costs by complementing the total mixed ration.
“Over the years, we have developed innovative products positioned to address problems and provide solutions,” Ramsey said. “Offering starter products and corn replacement blends to feedlots and transition cow blends to dairies remain prime examples of this.”
Dairy producers also look to Loomix for a cost-effective ingredient to formulate balanced, efficient rations that promote intake to maximize milk production. Customized to fit specific operation needs, Loomix dairy formulations are designed to be added to a total mixed ration. ADM Alliance Nutrition also has the manufacturing capabilities for additives to be suspended and delivered in its liquid dairy blends.
Regardless of operation, cattle producers and dealers can rely on Loomix liquid supplements as they continue to search for ways to maximize profit potential. The convenience and diversity that Loomix delivers to the market provides American cattlemen and cattlewomen viable solutions to maximize performance that allows them to contribute to the increasing demand of the global market.   

Footnotes:
1 Based on 1.5 lb/hd/day consumption rate of Loomix for 150 days, 65% of calves to feedlot and 95% slaughter rate with 789 lb carcass; 53.8 lb estimated per capita beef consumption (2014).
2 GrowSafe Systems are manufactured and marketed by GrowSafe Systems Ltd.
Loomix®, Cell-rate®, and Ore-Bac® are registered trademarks of ADM Alliance Nutrition, Inc. CitriStim® and RumeNext® are registered trademarks of Archer Daniels Midland Company.
Customers should conduct their own tests to determine the suitability of our products for their own specific purposes. Statements contained in this article should not be considered as, and do not constitute, a warranty of any kind, expressed, or implied. ADM Alliance Nutrition, Inc., is a wholly-owned subsidiary of Archer Daniels Midland Company.

Strong cattle prices due to increasing demand and reduced cattle numbers have American cattlemen searching for answers to maximize profit potential through performance, convenience and diversity. Many producers select Loomix® liquid supplements as a solution to help achieve profitability.
Originally developed to provide a liquid supplement that multiple cattle could consume at one time, Loomix founder Rich Loomis developed the first liquid supplement with free-choice intake control delivered in open-top troughs. For the past 63 years, cattlemen have relied on Loomix’s performance for targeted intake management and efficient fiber utilization.
“No other product on the market can compete with the controlled consumption that Loomix delivers,” said Spencer Shifflet, ADM Alliance Nutrition® Loomix dealer. “This performance decreases the potential of waste, thus increasing the producer’s bottom line.”

Personal Solutions
ADM Alliance Nutrition’s Loomix dealers work with producers to deliver nutrition programs that best fit their operations to optimize profitability. The delivery service and detailed record-keeping required to sell liquid feed help differentiate their dealerships from other feed dealers because these advantages give them the chance to build customer loyalty, Shifflet said. This allows the dealers to deliver an elite product directly to customers, which helps to reduce on-ranch labor and management costs.
As a result of providing solutions to local cattle markets, dealers have the entrepreneurial opportunity to grow a sustainable, profitable business for themselves and their families.
“Our Loomix dealership provides the flexibility to make our family a top priority and the freedom to make our own business decisions,” said David Schaffner, another ADM Alliance Nutrition Loomix dealer. “We really enjoy taking care of our customers and helping them succeed.”
While dealers depend heavily on Loomix for their livelihoods, many also use their dealerships to expand their cattle operations. Shifflet said that serving as the Loomix dealer in his area has allowed him to diversify his cattle operation while continuing to grow his dealership.
“The connections I have made through both my dealership and my cattle operation have provided a multitude of opportunities to grow each business,” Shifflet said. “And, these opportunities continue to present themselves.”
The flexibility of a Loomix dealership provides the opportunity to diversify a profit center with a business that is in demand. Additionally, it allows dealers and cattlemen to be part of a national brand that aims to make a difference in the cattle industry. Last year, the Loomix dealer network helped ADM Alliance Nutrition feed beef to 885,4661 people. ADM Alliance Nutrition’s cohesive Loomix dealer network covers 19 states in the western half of the U.S. and continues to grow each year.
“We take a lot of pride in the fact that the Loomix family of dealers professionally serves the American cattleman and cattlewoman’s needs, while helping them build and sustain profitable operations,” said Matt Ramsey, U.S. Liquid Feed business manager for ADM Alliance Nutrition. “ADM and the Loomix dealer network look forward to being part of the ever-changing food market that now is tasked with meeting the demand of feeding over nine billion people by 2050.”

Profitability Solutions
With the increasing population, investing in high-quality inputs that producers implement correctly can help maximize performance and yield positive return on investment. Coupled with adequate support, this can have an exponential effect on one’s bottom line.
“We strive to give the dealer and cattle producer peace-of-mind and the best support in the industry,” Ramsey said. “In fact, ADM Alliance Nutrition has a full staff of field representatives and five ruminant nutritionists, three of which who have a Ph.D., to specifically support Loomix customers.”
Working hand-in-hand with field representatives and nutritionists serves as a vital piece in delivering sound nutritional advice to customers. By thoroughly analyzing customers’ current feed programs and evaluating their cattle’s nutrient requirements, the nutritionists can recommend a Loomix supplementation program to best fit a specific operation. Additionally, many dealers call upon the nutritionists for advice and information.
“When a customer asks a question that I may not know the answer, I have access to nutritionists and the expertise to obtain that information,” Schaffner said. “This allows me the opportunity to help cattlemen make educated nutrition decisions.”

Product Solutions
In 2011, ADM Alliance Nutrition acquired Loomix. Over the past four years, the Loomix brand has diversified its liquid supplement product portfolio to better meet the demands of today’s cattle producers. Access to resources such as a wide selection of liquid co-products, high manufacturing standards, a robust transportation network, innovative feed additives and research facilities gives ADM Alliance Nutrition a competitive advantage with Loomix to provide customers with the best products possible.
“Access to ADM’s co-products allows us to source consistent, high-quality ingredients to manufacture sustainable products with high nutritive value that continue to deliver repeated performance,” Ramsey said. “Producers rely on Loomix for a cost-effective solution to help cattle reach their genetic potential.”
Cattle cannot reach their full genetic potential unless a complete diet is provided that meets their nutrient requirements. Ensuring the liquid supplements are readily available for free-choice consumption remains a top priority for the brand. Consequently, ADM’s large transportation network and access to many ingredients make it possible to ensure Loomix products are always available to fill troughs, enabling producers to maximize profit potential. ADM has one of the largest transportation networks in the world. Whether by rail, barge, ship or truck, ADM is in the business of moving goods from the farm to the marketplace.
“Utilizing ADM’s transportation network enables us to be close to the supply chain and ensures our customers receive their product when they need it,” Ramsey said.
As a leader in the liquid supplement industry, Loomix-branded products are backed by research support that provides customers with a solution that produces significant results. ADM Alliance Nutrition’s research capabilities, including a small manufacturing plant and on-site lab, allow extensive testing on nutrient and handling characteristics of ingredients and the consistency of finished products. Additionally, ADM’s manufacturing lab provides the opportunity to research new manufacturing technologies before investing and applying them to the production process.
Unique to ADM Alliance Nutrition, the company’s live animal research farm utilizes both feedlot and pasture GrowSafe Systems2 to investigate the expected performance of current formulations and develop new liquid products. One GrowSafe System at the research farm is set-up in a pasture-grazing setting where eating behaviors for free-choice liquid products can be measured, such as the number of visits, amount of product consumed and time spent at the trough for individual animals. The data obtained helps better determine which ingredients, along with the combinations of ingredients, influence the palatability of a product.
Ramsey said that the ADM Alliance Nutrition research facilities have also provided the opportunity to expand the Loomix product portfolio to incorporate value-added additives that help improve the overall health status of animals.
“ADM’s exclusive, unique Specialty Ingredients are innovative products developed to help cattle reach their full potential using natural feed ingredients,” said Jennifer Schutz, Ph.D, U.S. Liquid Feed Specialty products manager for ADM Alliance Nutrition. “Loomix liquid supplements contain Specialty Ingredients, which help deliver the performance and health benefits producers need to help them bring home the best return on investment.”
When utilized in the correct production parameters, ADM’s unique Specialty Ingredients have been shown to improve cattle performance and thereby improve the profitability of cattle producers.
“Regardless of your cattle operation, our Specialty Ingredient lineup can provide additional value-added solutions for better health and production responses to enhance your profit potential,” Schutz said.

Program Solutions
Now armed with a diverse liquid supplement product portfolio that includes supplemental trace minerals and vitamins along with the latest technologies, ADM Alliance Nutrition focuses its efforts to ensure customers across the cattle industry receive the full benefits of incorporating Loomix into their nutrition program year-round.
Whether a cow-calf or seedstock producer is preparing cows for breeding, calving and lactating or preparing calves for weaning, Loomix offers supplemental protein and energy to bridge the gap between nutrients available in forage sources and cattle nutrient requirements. Producers work closely with Loomix dealers to deliver nutrition programs, using Ore-Bac® (Bitter and Sweet) and High Fat product lines, needed at any given time throughout the year.
“Loomix Ore-Bac is a first-class liquid feed, providing consumption control and an excellent mineral package,” Schaffner said. “The two-product system allows us to work with our customers to come up with an individualized plan that includes a competitive price for a superior product.”
Liquid supplements can also be used to encourage weaning and arrival calves to quickly transition to feed. Loomix’s High Fat Creep and Calf products, which are used to increase energy in calves’ diets, help promote getting cattle to the bunk and build an efficient rate-of-gain. Designed to help arrival cattle adapt to new stressful environments, the starter product line reduces labor and treatment costs by complementing the total mixed ration.
“Over the years, we have developed innovative products positioned to address problems and provide solutions,” Ramsey said. “Offering starter products and corn replacement blends to feedlots and transition cow blends to dairies remain prime examples of this.”
Dairy producers also look to Loomix for a cost-effective ingredient to formulate balanced, efficient rations that promote intake to maximize milk production. Customized to fit specific operation needs, Loomix dairy formulations are designed to be added to a total mixed ration. ADM Alliance Nutrition also has the manufacturing capabilities for additives to be suspended and delivered in its liquid dairy blends.
Regardless of operation, cattle producers and dealers can rely on Loomix liquid supplements as they continue to search for ways to maximize profit potential. The convenience and diversity that Loomix delivers to the market provides American cattlemen and cattlewomen viable solutions to maximize performance that allows them to contribute to the increasing demand of the global market.   

Footnotes:
1 Based on 1.5 lb/hd/day consumption rate of Loomix for 150 days, 65% of calves to feedlot and 95% slaughter rate with 789 lb carcass; 53.8 lb estimated per capita beef consumption (2014).
2 GrowSafe Systems are manufactured and marketed by GrowSafe Systems Ltd.
Loomix®, Cell-rate®, and Ore-Bac® are registered trademarks of ADM Alliance Nutrition, Inc. CitriStim® and RumeNext® are registered trademarks of Archer Daniels Midland Company.
Customers should conduct their own tests to determine the suitability of our products for their own specific purposes. Statements contained in this article should not be considered as, and do not constitute, a warranty of any kind, expressed, or implied. ADM Alliance Nutrition, Inc., is a wholly-owned subsidiary of Archer Daniels Midland Company.