Month: February 2025

Sustainable Success: Greg Brann’s Regenerative Farming Insights

Posted on by Twin Rivers Media

Allen County, Kentucky – February 21, 2025 – Greg Brann’s remarkable path in regenerative farming reveals a decades-long commitment to sustainable land management and the miracles of nature.

From his early days on a family farm on the Tennessee-Kentucky line to his influential role as a soil scientist and consultant, Greg has consistently championed innovative practices that enhance the health and productivity of the land.

“We think there are no miracles anymore, but there are,” Greg muses. “A seed is a capsule of life, and just that right there, to me, is a miracle. Then if you manage that leaf area, you’re going to turn sunlight into a human product. It’s magical.”

Greg’s approach includes techniques like rotational grazing, silvopasture, and hay rolling to optimize land use without overextending it. However, he notes that intensive farming practices have led to common issues among landowners, particularly with soil fertility.

“[Avoid] thinking that you must have the animal eat off every bit of blade every time it comes out, because that weakens the plant. If you delay the harvest some, you’ll get rewarded… there’s a time for everything”, Greg explains.

Beyond his own farm, Greg actively consults with organizations like the Organic Association of Kentucky (OAK) and the National Grazing Lands Coalition (Nat GLC), providing mentorship and developing grazing plans for Climate Smart Grant participants.

His Annual Pasture Walk, now in its 26th year, continues to attract land managers eager to learn and implement regenerative practices.

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About Gallagher:  Gallagher Animal Management is a world-leading provider of animal and land management solutions active in over 160 countries. Gallagher’s integrated and customizable hardware and software ecosystem empowers their customers to look after their land and their animals in a sustainable way, while driving productivity and profitability. 

Find out more about Greg Brann.
 

 

 

For more information please contact  Amanda Allen, Regional Marketing Lead for North America: amanda.allen@gallagher.com

Zoetis Partners With Customers to Support FFA Through Industry Support Program

Posted on by Twin Rivers Media
The annual program has donated millions to local FFA chapters since 2008.
PARSIPPANY, N.J. — Feb. 20, 2025 — For 17 years, Zoetis has proudly partnered with veterinarians and animal health distributors to nurture the next generation of agricultural leaders through its Industry Support Program. From Feb. 1 through April 30, 2025, customers may designate a portion of sales from eligible Zoetis Cattle and Equine products to their local chapters of the National FFA Organization.
“We owe the year-over-year success of the Industry Support Program to our customers,” said Kristin Kasselman, Senior Vice President, Head of U.S. Livestock and Equine, Zoetis. “FFA chapters use program funds in numerous ways, including covering travel costs for conferences, funding scholarships, and supporting community projects. Zoetis is proud to offer a unique way for customers to make a difference in their own communities, and support the future leaders of agriculture.”
In 2024, the program raised over $375,000 with 689 FFA chapters benefiting from the contributions. A significant majority of participating chapters said the Industry Support Program provided crucial assistance for defraying travel costs and fees associated with member activities.
“This funding allows FFA members to access opportunities and experiences that will serve them well as they develop leadership skills and prepare for agriculture careers,” added Molly Ball, President of the National FFA Foundation. “Zoetis’ Industry Support Program exemplifies how businesses can make a tangible impact on local FFA chapters, opening doors for young leaders to develop essential skills and prepare for impactful careers in agriculture.”
The 2025 Industry Support Program started Feb. 1, 2025, and will conclude April 30, 2025. Zoetis customers have until May 5, 2025, to enroll and designate their preferred FFA chapters. To learn more about the program and how to contribute, please contact your local Zoetis representative or visit ZoetisUS.com/IndustrySupport.
About Zoetis
As the world’s leading animal health company, Zoetis is driven by a singular purpose: to nurture our world and humankind by advancing care for animals. After innovating ways to predict, prevent, detect, and treat animal illness for more than 70 years, Zoetis continues to stand by those raising and caring for animals worldwide – from veterinarians and pet owners to livestock farmers and ranchers. The company’s leading portfolio and pipeline of medicines, vaccines, diagnostics and technologies make a difference in over 100 countries. A Fortune 500 company, Zoetis generated revenue of $8.5 billion in 2023 with approximately 14,100 employees. For more information, visit www.zoetis.com.
About National FFA Organization
The National FFA Organization is a school-based national youth leadership development organization of more than 945,000 student members as part of 9,163 local FFA chapters in all 50 states, Puerto Rico and the U.S. Virgin Islands. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. For more, visit the National FFA Organization online at FFA.org and on Facebook, Instagram and LinkedIn.
 
About National FFA Foundation
The National FFA Foundation builds partnerships with industry, education, government, other foundations and individuals to secure financial resources that recognize FFA member achievements, develop student leaders and support the future of agricultural education. A separately registered nonprofit organization, the foundation is governed by a board of trustees that includes the national FFA president, educators, business leaders and individual donors. For more, visit FFA.org/Give.
All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted.
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Zoetis Inc. • 10 Sylvan Way • Parsippany, NJ • 07932

CERES TAG Partners with Jeffers Inc. to Bring CERES TAG Devices to Customers Across the United States

Posted on by Twin Rivers Media

In an exciting new collaboration, CERES TAG, a trailblazer in animal health intelligence, has announced a partnership with Jeffers Inc., one of the leading agricultural suppliers in the United States. This partnership is set to expand how CERES TAG reaches farmers and livestock producers across the American market.

The collaboration between these two industry leaders is expected to deliver significant benefits to customers, including expanded product availability of CERES TAG devices and greater access to critical data insights that help producers enhance productivity and efficiency in their operations. CERES TAG devices will now be available through Jeffers Inc.’s extensive distribution network, bringing advanced animal health intelligence to farmers nationwide.

What the Partnership Means:

Through Jeffers Inc.’s trusted agricultural stores in Alabama and Florida, producers will gain access to the world-leading animal health and productivity technology from CERES TAG. By combining the innovative solutions of CERES TAG with Jeffers Inc.’s established infrastructure, this partnership sets a new benchmark for delivering cutting-edge livestock monitoring technology to more customers in the United States.

“We are excited to join forces with Jeffers Inc., a trusted name in agricultural retail, to bring CERES TAG devices to more American farmers,” said David Smith, CEO of CERES TAG. “This partnership aligns perfectly with our vision of providing data-driven insights to livestock producers, and together with Jeffers Inc., we will continue to deliver outstanding value and customer service to both existing and new customers.”

“Partnering with CERES TAG is an exciting opportunity for us,” said Monica Dennis, VP Merchandise Manager at Jeffers Inc. “We’re eager to offer this innovative livestock monitoring solution to our stores and farming customers across the United States.”

Where to Buy

CERES TAG devices are now available in Jeffers Inc. stores and on their website. To purchase or learn more, please visit: Jeffers Pet, Equine, & Livestock

About CERES TAG

CERES TAG is a leading animal health monitoring platform that provides powerful data insights into animal health, behavior, location, and more. As a global leader in animal health, CERES TAG is dedicated to connecting people with animals and driving meaningful and lasting change for a sustainable future.

About Jeffers Inc.

Jeffers Inc. is a leading agricultural supplier in the United States, providing a wide range of farming and livestock management solutions to customers in Alabama and Florida. With a strong commitment to innovation, quality, and customer service, Jeffers Inc. supports farmers and ranchers with the tools they need to optimize their operations and improve animal health and productivity.

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