Herdwatch Launches in Texas with Exclusive Tools for Cattle Ranchers

Herdwatch, the leading livestock management app trusted by over 22,000 ranchers worldwide, is set to make a big impression at the National Cattlemen’s Beef Association (NCBA) Trade Show next week. Marking their official launch in Texas, Herdwatch is ready to empower ranchers across the Lone Star State with cutting-edge solutions designed to save time and improve efficiency.

New Pasture Management Solution: ‘Pasture by Herdwatch’

One of the most anticipated highlights of Herdwatch’s presence at NCBA is the introduction of their innovative new feature, Pasture by Herdwatch. This groundbreaking tool allows ranchers to:

  • Manage pastures more effectively
  • Track herd location with ease
  • Plan and optimize grazing strategies

Designed with the specific needs of ranchers in mind, Pasture by Herdwatch simplifies pasture management, enabling better decisions for herd health, land usage, and productivity.

“Texas ranchers face unique challenges, and our new Pasture solution is built to help them tackle these head-on,” said Meghan Bochanski, North American Growth Manager at Herdwatch. “Whether you’re tracking herd movements or planning grazing rotations, Herdwatch makes it all easier so you can focus on running your ranch.”

Revolutionizing Cattle Management

In addition to the new Pasture feature, Herdwatch offers a suite of tools tailored for cattle producers. Ranchers can:

  • Record calving events and monitor breeding performance
  • Track weights, health treatments, and medicine inventory
  • Digitally log all key information from the calving book, saving time and ensuring accuracy
  • Maintain accurate herd performance data

“For generations, cattle ranchers have relied on calving books for record-keeping, but Herdwatch takes it to the next level,” said Meghan Bochanski. “With digital calving records and automated data tracking, we’re bringing ranchers into the future while preserving what’s most important: cattle performance and profitability.”

Exclusive NCBA Offer: Free Herdwatch Starter Pack

To celebrate the Texas launch, Herdwatch is offering all new members who sign up during NCBA or online before the 28th of February a complimentary Herdwatch Starter Pack. This includes:

  • A stylish “Eat Beef” t-shirt
  • A Herdwatch-branded trucker cap
  • A Herdwatch pen

These exclusive goodies are Herdwatch’s way of welcoming ranchers into the family and celebrating the hardworking cattlemen and cattlewomen who keep the beef industry thriving.

Visit Herdwatch at NCBA

NCBA attendees can find Herdwatch at Booth 2969, where live demonstrations of the app’s features will be available, including the newly launched Pasture by Herdwatch. Visitors can see firsthand how Herdwatch simplifies day-to-day tasks like record-keeping, decision-making, and pasture management.

Why Choose Herdwatch?

Herdwatch has been revolutionizing ranch management across the globe, helping producers reduce paperwork, ensure herd performance, and improve profitability. From its ease of use to its powerful functionality, Herdwatch is tailor-made for today’s ranchers.

“We’re excited to introduce Herdwatch to the Texas ranching community and help them take their operations to the next level,” said Meghan Bochanski. “With features designed specifically for cattle management, Herdwatch is the app every rancher needs.”

About Herdwatch

Herdwatch is the number-one livestock management app in the world, trusted by over 22,000 ranchers to simplify herd and land management. With innovative features like the digital calving book, breeding records, and pasture management, Herdwatch is transforming how producers manage their operations, one click at a time.

VYTELLE ANNOUNCES NEW PRODUCT FEATURES, PLATFORM IMPROVEMENTS, AND GENETIC EVALUATIONS

Vytelle announces the following advancements for 2025: 

  • Enhanced data access for Vytelle ADVANCE IVF customers to optimize program performance
  • Streamlined IVF scheduling with integrated online reservation and communication system
  • A redesigned, mobile-enabled interface for Vytelle SENSE
  • Continued improvements in genetic evaluations
  • Significant progress toward a scalable, cost-effective methane monitoring solution

 

LENEXA, Kansas — Vytelle, the fastest-growing, independent IVF and genetic solutions company, announced a slate of game-changing advancements for 2025 that will empower customers to make smarter decisions, streamline their operations, and accelerate genetic progress. These innovations — led by significant progress toward a scalable, cost-effective methane monitoring solution — build on an impressive track record of growth and delivery from Vytelle and continue to shape how beef producers unlock genetic potential in their herds.

Unlocking data for smarter decision-making  

As part of its Vytelle ADVANCE™ in vitro fertilization (IVF) technology platform, Vytelle has expanded its capacity to provide customers with deeper insights into IVF program performance. By integrating historical performance metrics and mating combinations, Vytelle.io — the company’s proprietary software — gives producers instant access to essential data on donor history, embryo production, and transfer outcomes. This information allows producers to fine-tune their IVF programs and accelerate genetic gains.

Streamlining access to this data helps producers track, benchmark, and adjust their IVF programs to optimize results and capture genetic gain as quickly as possible.

“These new analytical tools will be accessible by our satellites so they can leverage the vast amount of information we have on hand,” said Grady Bishop, Vytelle VP of Global Marketing. “We now have an in-depth understanding of donor performance, and by empowering our satellites with this knowledge, we can help producers make more informed decisions and optimize results.”

IVF scheduling made simple 

As 2025 kicks off, Vytelle is launching a new RSVP feature — a fully integrated, easy-to-use online reservation and client communication system. Just as simple as booking a reservation on OpenTable, this system allows producers to book IVF services directly from the Vytelle IVF event calendar, streamlining appointment management. No more paper tracking or back-and-forth text messages — satellites can now manage their schedules, communicate with clients, and confirm appointments instantly via the Vytelle.io platform.

As of January, the RSVP feature is now live through the Vytelle website and available to use for all customers in the United States, Australia, and New Zealand. Check out this video to get a glimpse into just how easy it is to book your next OPU.

A new look and more user-friendly interface for Vytelle SENSE 

For Vytelle’s SENSE™ platform — the industry’s leading individual animal data capture system — 2025 marks the transition to a fully redesigned, cloud-based, mobile-enabled interface. In addition to a completely redesigned look and feel, the new system provides automated reporting, real-time notifications, and direct access to Vytelle’s technical service team, ensuring customers can make immediate decisions and continue data collection with minimal disruption. Whether accessing via phone, tablet or PC, customers will now have the power of the SENSE platform and Vytelle’s industry-leading customer service at their fingertips.

Improved precision in genetic evaluations

Vytelle is continuing to improve genetic evaluation with enhanced statistical models powered by its global footprint. With over 320,000 animals analyzed across 29 breeds from 190 locations, the company is refining its models to optimize genetic evaluations and increase accuracy of prediction. This evolution in data processing ensures customers will receive more precise genetic predictions for improved breeding decisions.

“We’ve enhanced our data processing pipelines and updated the model so we can capture and describe a larger percentage of the genetic variation that’s there,” said Vytelle Chief Science Officer Jason Osterstock. “We’re continuing to take advantage of opportunities to refine the analysis, make better use of the data, and use contemporary methods that incorporate genomic information to improve the accuracy of our predictions.”

Progressing toward scalable, integrated methane monitoring

In 2025, Vytelle will also continue its collaboration with Integrity Communications Solutions to develop, test, and deploy a methane monitoring solution designed specifically for integration with the Vytelle SENSE platform. This solution will pave the way for producers to track methane emissions alongside critical production metrics like individual feed intake, in a scalable, cost-effective way, advancing genetic tools for driving sustainability in livestock production.

“We’re excited about the technology we’ve developed and are very pleased with the outcomes from early field trials,” Osterstock said. “We’re certainly looking forward to a big year in 2025 as we further test, validate, refine, and deploy the methane sensor and rapidly expand the size of the Vytelle methane database. This is going to be critical for cattle producers as they navigate the sustainability landscape in a way that’s cost-effective, scalable, and with lots of data behind it so they can have confidence in the information they’re getting.”

Join Vytelle at CattleCon in February

Attendees of the NCBA’s CattleCon in San Antonio Feb 4-6 are invited to join the Vytelle team at Booth #2612 for more conversation about the 2025 advancements. Vytelle will host a reception on Wednesday, Feb. 5th from 6:30 to 8 p.m. in Alma Ballroom Salon B of the San Antonio Marriott Riverwalk. Drinks and appetizers will be available, and attendees can also enter their names to win free embryo package giveaways. RSVP here.

To learn more about Vytelle’s latest innovations and what’s on the horizon for 2025, connect with Vanessa Schrader at vanessa.schrader@vytelle.com or 580-651-7498.

About Vytelle: Vytelle is a precision livestock company reshaping how cattle producers worldwide optimize their herds. Through Vytelle’s integrated technology platform, generations of genetic gains can be made in just a few years. This allows producers to sustainably deliver more protein with fewer inputs, helping to ensure meat and milk are viable, competitive food choices for future generations.

IOWA BEEF WELCOMES NEW DIRECTOR OF NUTRITION & HEALTH


The Iowa Beef Industry Council (IBIC) is excited to welcome Erin Good of Waukee as our new Director of Nutrition & Health. In this role, Erin will lead IBIC’s efforts in beef nutrition programs, collaborating with health organizations, healthcare professionals retail promotion partners and local schools to support both national and state checkoff programs in Iowa.

“I’m excited to join the Iowa Beef Industry Council and bring my passion for health and nutrition to the table,” Erin shared. “I look forward to bridging the gap between consumers, healthcare professionals, educators, and the farming community, showcasing how beef fits into a balanced lifestyle – while bringing a new perspective from outside the farming world.”

Originally from New Jersey, Erin and her family moved to Iowa after the floods of 1993 and settled in Waukee, where her interest in dietetics began. She graduated from Iowa State University in 2011 with a bachelor’s degree in dietetics and is both a registered and licensed dietitian. Erin brings over 12 years of experience as a Corporate Retail Dietitian at Hy-Vee, where she gained expertise in live television and radio, partnerships with health influencers, and developing health and nutrition marketing materials.

Outside of work, Erin is an avid yogi, having completed over 1,200 classes at Power Life Yoga. She also enjoys outdoor biking, traveling to warm destinations with her boyfriend, and cheering on the Cyclones.

“We are excited for Erin to join our incredible team with her passion and experience for health and nutrition,” said Mike Anderson, IBIC Executive Director. “This role is critical in educating both producers and consumers with factual, science-based information about how beef contributes to a healthy diet.”

Erin can be reached via email at erin@iabeef.org.


About the Iowa Beef Industry Council: The Iowa Beef Industry Council is funded by the $1-per-head National Beef Checkoff Program and the $0.50-per-head Iowa State Beef Checkoff.  Checkoff dollars are invested in beef promotion, consumer information, research, industry information and foreign market development, all with the purpose of strengthening beef demand.  For more information, visit www.iabeef.org.

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