Understanding the Regenerative Ranching Mindset

When Are You Regenerative? Understanding the Regenerative Ranching Mindset

Regenerative ranching isn’t a finish line — it’s a mindset shaped by curiosity, cause-and-effect thinking and context.

The question comes up more often than he expected: “When do I call myself regenerative?”

Noble Research Institute’s senior regenerative ranching advisor, Charles Rohla, Ph.D., says he repeatedly fields variations of this question.

He heard it again in a recent conversation with along time friend and leader in the silvopasture field —a man with a long, well-respected career and also a growing sense of unease.

For years, the man confidently taught research-backed best practices. As his curiosity about soil health grew, he found himself questioning his own research and the very recommendations he once promoted.

In his own orchards, he was quietly changing course. He added mulching for ground cover and increased carbon cycling. He reduced mowing and herbicide use to encourage biodiversity. He observed insect and disease pressure to respond to management choices in a new light.

And still, he admitted to Rohla, “I’m trying all these things … but I know I’m not regenerative yet.” Rohla responded: “You are. You’re thinking, you’re observing, you’re adjusting. Regenerative isn’t a title you earn at the end. It’s a mindset you practice along the way.” Cause-and-effect thinking and context.

Curiosity First: Learning To See with Unbiased Eyes

Rohla loves opening Noble courses by recalling a day perusing pastures with his then 8-year-old son. Rohla was checking for the presence of dung beetles. His son lingered. “Dad, is this what you’re looking for?” He stopped long enough to look again. It wasn’t. But what was it?

Clusters of tiny crustaceans covered the dung pile, busily decomposing and cycling nutrients back into the soil. He sent a photo to an entomologist to identify the pill bugs and learned to see their value in the system. “That’s a Ph.D. for you,” he says, laughing.” I was so locked into finding what I expected. My son wasn’t looking for anything. He just saw what was there.”

That moment reshaped how he observes. Now, he coaches ranchers to look at their land with childlike curiosity. “As adults, we bias ourselves by going out with expectations of what we think we should see,” Rohla says. We expect to know exactly what should be growing, what should be grazed and what problems need fixing. True observation begins when we release those expectations and start to notice what’s actually happening.

To do this, tap into all five senses: Feel the soil structure. Note the smell after a rain. Watch how cattle move. Listen for insects. Sit still for a minute or two before concluding. “Once you get into that child’s mindset, that true curiosity, it changes people.”

Where Research Struggles, Regenerative Ranching Reveals Systems

Rohla knows, because he’s been there. Early in Noble’s transition to studying regenerative ranching, he found himself rethinking some of his own research and wrestling with his own scientific training. Traditional research relies on deductive, single-variable studies — a method accelerated during World War II when the medical field needed rapid, isolated testing. It’s an effective and efficient system, soon adopted as the university standard.

“The challenge is, once you form a hypothesis, you’ve already put yourself in a box,” Rohla says. “And it’s really hard to look for something other than what you expect.” He went back and reread his own research, challenging his own assumptions, limits and unintended conclusions. Then, he began rediscovering research from the1920s and 1930s — decade-long studies that tracked entire systems, not isolated variables.

“These older studies were incredible,” he says. “They looked at the whole operation overtime. That’s what regenerative ranching management really is — managing the entirety, not one practice or one outcome. ”

Moving From Symptoms to Causes

Curiosity toward the entire system naturally leads to the next shift — replacing symptom-based management with cause-based problem-solving. Rohla points to weeds as the primary example. It’s easy to see them as a nuisance— a problem to spray, mow or otherwise destroy. But weeds rarely appear without a reason. “Don’t start with, ‘I have weeds. How do I get rid of them?’” Rohla advises.

“Start with, ‘Why do I have these weeds in the first place? What about my management may have led to the bare ground that they’re trying to cover?’ “Once you start to follow that question, the answer often leads back to one or more ecological processes: water cycle, energy flow, nutrient cycling or community dynamics. When those processes are disrupted, the soil health principles are there to help restore harmony — add living roots, increase diversity, cover the soil, optimize disturbance and integrate livestock.

Weeds, bare ground, erosion and low production are all symptoms. Keep digging into the “why” until you find the management choice, ecological process or soil health principle that addresses the core cause. This quest reveals one of Rohla’s most important regenerative indicators —managing for what you want, rather than against what you don’t want.

Context: The Compass of Regenerative Management

If there is one underlying theme that anchors every regenerative conversation, it is context. Rohla uses ultra-high stock density as an example. A million pounds of stock density per acre sounds extreme, and under the wrong conditions, it can be. But used well — in the right place, at the right time, for the proper duration — it can create an ecological hot spot. “But timing, location and goals have to line up,” he says. “And it may take a couple of years to understand what that management choice truly meant.”

That’s where recordkeeping and reflection come into the regenerative mindset. A rancher who tracks these events — natural events, management choices, rest periods, recovery processes and more — can recognize delayed responses and longer-term implications.

Context also guides management tool selection. Don’t conflate regenerative with more strictly defined models like organic. In a regenerative system, all tools are on the table — grazing, fire, mowing, herbicides, stock density, multispecies grazing and more. The question is whether that particular tool fits your goals, your land, your labor and your long-term plan.

That’s where best management practices often fall short, Rohla says, leading back to the initial question — if it’s not a set of practices, a certain response on your soil test or a finished checklist, how does one know when they are considered regenerative? If you’re choosing curiosity over certainty, addressing causes over symptoms and considering context over prescriptions, he says, you’re already there.

June 2026

By Noble Research Institute

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Pasture Rangeland Forage

Pasture Rangeland Forage: A Marathon Not A Sprint

Droughts are a constant threat to the cow-calf business, impacting forage availability and driving up input costs. The Pasture Rangeland Forage (PRF) program offered by the U.S. Department of Agriculture can be a valuable tool to help manage these risks and provide financial security for your cattle operation.

Fortunately, there are risk management tools available to cattle producers. Among them is the Pasture Rangeland Forage Program (PRF) offered by the U.S. Department of Agriculture which has been available since 2007 but really took off when the rainfall index was expanded to the lower 48 in 2016.

While valuable, navigating PRF solo can be daunting even for seasoned ranchers. AgRisk Advisors, affiliated with Silveus Insurance Group, specializes in helping ranchers make PRF and other USDA insurance programs work for their operations.

Filling a Vital Need

“When we first started with this program, it was a new concept for many customers. Essentially, the program pays producers when precipitation falls below the historic average during a two-month timeframe,” explains Aaron Tattersall.

With customers in every state east of the Mississippi, AgRisk Advisors has nearly two decades of experience advising cow-calf producers on how to implement PRF into their operation.

“As PRF has grown popular, more inexperienced agents see an opportunity but lack the tools and experience,” cautions Aaron Kravig, a fifth-generation rancher and AgRisk Advisor.

According to Aaron Kravig, these pop-up agents rely on easy sales pitches, implying it’s a guaranteed deal, which frustrates seasoned advisors. Misuse of the program by these agents leaves a bad taste in the mouths of producers who have dealt with them.

What Exactly is PRF?

“From a producer standpoint,” says Kravig, speaking from personal experience, “it’s increasingly challenging to stay in production agriculture, especially for cow-calf operations. This is one of the few programs available for cattlemen.”

As a true insurance program, PRF provides a safety net for dry weather and the constant challenges faced by producers. More are warming up to implementing this program to sustain and extend their operations.

“It’s subsidized and offers a higher level of coverage than the FSA NAP (Noninsured Crop Disaster Assistance ProgramNoninsured Crop Disaster Assistance) Program, and PRF has really helped producers over the years,” says Tattersall.

“It’s important for producers to budget for PRF for the long term and stick with it. It works over time,” notes Tattersall.

Tattersall adds that PRF allows flexibility in premiums by adjusting enrolled acres.

Eligibility is based on two factors (1) risk in the ground they are grazing and (2), ownership of livestock. Producers may insure ground they own or lease (including government agency land) to graze their livestock, notes Kravig.

AgRisk Advisors helps customers by mapping eligible land to determine coverage options. While headcount doesn’t affect eligibility, producers must own livestock and prove the land is used for grazing.

“I think PRF may benefit smaller-scale operations and newer operators,” continues Kravig, “by easing the pain of higher input prices.”

Considerations for Newcomers

For first-time PRF producers, AgRisk Advisors ensures it fits the budget. It may be best not to insure all acres at once.

“You can cover 100, 1,000, or 10,000 acres,” explains Kravig. “It’s not all or nothing.”

He adds that many customers start with a percentage of their acres and gradually increase over time, as they see how the program performs for their operation.

Overcoming Roadblocks

“I can speak personally from for my own operation in eastern Colorado,” shares Kravig. He recommends that ranchers don’t think of it as a short term deal, It’s a long-term commitment.

Tattersall provides some additional insight based on a study of Customer policies in 2023. Last year was one of the wetter years we’ve had in a while for many Western states.

“By the billing deadline last year, September 1, 2023, 70% of our customers experienced average to above average precip during the first five months of 2023. So, most of our customers received a premium bill.

“By the time the full coverage expired on the 2023 policies, only 30% of our customers had losses that didn’t fund their premium. In other words, the below-average precipitation during the late summer and fall triggered losses to fund their remaining premium. This shows that even in wet years, as long as your policy is set up the right way with an AgRisk Advisor, you’re going to be served well. And that was a wet year.”

This year, it’s been dry in the West, so most policies are expected to be funded by the time the premium comes due, depending on the operation’s location. The key point being emphasized is the importance of maintaining coverage for the long term.

Another common objection from any operation or business is the cost of premiums. While there are ways to adjust the premium to make it more manageable, such as enrolling fewer acres or selecting different coverage levels, a large premium in an average rainfall year can deter producers from continuing coverage. This again underscores the importance of long-term planning and an understanding of how the program works over multiple years.

Long-term Success Strategies

Engaging with the PRF program requires understanding its long-term benefits and commitment. This program is not a quick fix but rather is one designed to smooth out the roller coaster of inevitable dry weather.

AgRisk Advisors has seen producer interest in PRF increase significantly during drought periods.

“Anytime you get into a drought pattern, you’re obviously going to have more interest from producers,” says Kravig. “If it’s been raining every month, you’re probably not thinking, ‘Oh, hey, I need protection against a lack of precipitation.’

But it should be noted that perceived short-term results of PRF can discourage producers.

“We’ve all run into producers who quit the program after a year or two because it wasn’t all that it was promised to be,” adds Tattersall. “Education has been crucial in helping producers understand how to integrate this program into their operations…No producer wants to receive a PRF loss because if they do it means its been dry! On the other hand when PRF losses have not funded 100% of their premium producers have experienced above average precipitation typically resulting in livestock gains…writing a PRF premium check isn’t’ a bad bet to lose!

Successful integration of PRF into a ranching operation also relies heavily on education and proper planning. AgRisk Advisors spend hours between software and customers to ensure coverage is placed correctly based on long-range weather and historical data. They can also track a policy for a customer for an entire year to help them get a feel for the program.

AgRisk Advisors’ Role and Expertise

AgRisk Advisors play a significant role in helping producers navigate the complexities of the PRF program. Having a local presence and production background offers customers a sense of comfort and trust.

“I’ve been working with AgRisk Advisors as an agent for six years,” Kravig shares. “And I’m proud to work with the company. We have a great team and excellent resources. (Many) are involved in production practices while serving as agents, which gives our customers a real sense of commonality.

Cattle producers can visit PRFadvisors.com to learn more about the insurance program and working with the AgRisk team.

By focusing on long-term success and integrating the PRF program into their operations with professional support, Tattersall and the AgRisk team are confident that producers can effectively manage their risks and achieve sustainable growth.

“We are very proud of who we serve and our customers, ranchers and farmers.”

For more resources such as weekly weather forecasts, long range forecasts, podcasts, and much more, visit AgRiskAdvisors.com or PRFAdvisors.com.

Article and photos courtesy of AgRisk Advisors

September 2024

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