Advancing Akaushi Genetics

Legendary Akaushi Genetics, established in 2015, is dedicated to preserving and enhancing the foundation genetics of Akaushi Cattle. Under new ownership by Steve Cotrelle, we honor this legacy while leveraging data-driven breeding to advance the breed and are dedicated to advancing Akaushi genetics.  With rare foundational animals, we are uniquely positioned to develop superior maternal lines based on rigorous performance metrics, helping producers improve efficiency, profitability & overall herd performance.

Centuries of Genetics

Farmers in Japan’s Kumamoto and Kochi prefectures shaped Akaushi or Japanese Red Wagyu through centuries of selective breeding. Influenced by Simmental, Devon, and Korean Hanwoo, Akaushi differs from Black Wagyu, offering a balance of intense marbling, rich beef flavor, and superior adaptability. These unique traits make them an excellent choice for both purebred and crossbreeding programs, enhancing herd quality & carcass value.

Firstly, introduced to the U.S. in the 1970s, the breed expanded significantly in the 1990s.  HearBrand Beef leading efforts to establish a strong genetic foundation. Legendary Akaushi Genetics partnered with HeartBrand and Wagyu Saki to build a rare donor herd. Ensuring the preservation and continued advancement of these valuable genetics for generations to come. Today, we remain committed to innovation and excellence, providing producers with superior genetics that drive long-term success in the beef industry.

The Advantage of Legendary Bulls

Legendary Akaushi bulls excel in marbling, fertility, and adaptability, making them a top choice for commercial herds. Their lineage enhances hybrid vigor, producing calves with excellent growth rates and carcass quality. Bred to perform in diverse climates, Akaushi cattle thrive in both hot and cold environments.

We utilize ultrasound technology to select bulls with superior marbling and meat quality. Ensuring our breeding stock meets the highest industry standards. Our bulls contribute to Estimated Breeding Values (EBVs) through the Australian Wagyu Association, allowing for precise genetic comparisons. Therefore, we expand research into feed and water efficiency.  We remain committed to sustainability and profitability in beef production.  Advancing Akaushi Genetics.

The Future of the Akaushi Breed

Legendary Akaushi Genetics is shaping the future of the breed through innovation and data-driven selection.  Our genetics help producers capitalize on premium beef markets therefore improving efficiency and adaptability in both purebred as well as crossbreeding systems.

With advancements in breeding technology and performance tracking. We continue refining our selection process to enhance commercial beef production. Our focus on research and development ensures Akaushi genetics remain at the forefront, delivering lasting value to producers worldwide. Advancing Akaushi Genetics.

 

Call or email us to book an appointment:

402-741-1631 • sales@akaushigenetics.com

American Cattlemen 2025

Strategic Bull Selection

Breeding season – and the work that leads to it – is a crucial time for a ranch. The decisions made here directly impact calving and sale season results.

As you identify goals and ambitions and create a map to get there, it is imperative to have herd sires either on the ground or in a straw that can help you reach your destination.

In today’s fast-paced and ever-changing food system, ranchers are more pressured to keep a close eye on the market flow and demands as they develop the next cattle crop. That means that, more than ever before, the decisions made each breeding season must be as strategic as possible.

Goal setting

When selecting bull characteristics, identify both the marketing and breeding aspect for your goals. Determine the destiny and purpose of the calves. Are they replacements? Or will they be sold as beef animals? 

Grady Ruble of South Dakota State University notes in his Bull Selection bulletin that this also requires the producer to look at what traits they desire and if there are any environmental factors that might impact certain traits.

More than at any other point in history, beef producers have the capability to harness health and environmental traits for their herds thanks to genomics. With continual evaluations and indexes becoming available, it’s wise for both commercial and seedstock producers to keep a pulse on the genetic world.

Performance traits for both terminal and maternal animals should be considered alongside the current state of the whole herd and its potential. 

To keep abreast of the overwhelming indexes and expected progeny differences (EPDs), it’s helpful to start the old-fashioned way by creating a list of desired traits and then sorting them based on the importance of each. That provides a baseline when examining and comparing bulls.

Determining the traits that make the cut should include a blend of combing through tangible records and sale numbers along with a visual inspection and perhaps professional consultation. Visual and record inspection before breeding also affords an opportunity to do a last-minute culling of animals that are costing more than they are worth.

Making the selection

In my previous article, Strategic and Scientific Bull Selection, I mentioned how every new sire you bring into the herd (herd bull or from a tank), brings in some permanent genetic change. Additionally, operations that retain their own heifers in a closed herd are limited to some extent in their genetic change. 

In many cases, genetic change is accelerated in crossbreeding programs due to heterosis. Crossbreeding is becoming more popular in the seedstock circle as well as commercial circles.

While EPDs continue to grow in their accuracy, there has been an industry-wide trend to move  towards the dollar index as the be-all-end-all for multitrait selection.

It’s a valuable tool no doubt, especially for those tricky economic traits. However, using them exclusively – or using them without consideration as to what they actually stand for – can be detrimental.

Remember that indexes like EPDs are updated and the formulas can change. Be sure to do your research with the most up-to-date information about the indexes and the traits they include. Breed associations and geneticists are your friends on these matters. As well,  they are often an excellent source of free information.

In her bulletin Here’s the Beef: Basics for Selecting a Bull  for Texas A&M University, Kaitlyn Arnold noted that it is very important that herd bulls or bulls that are physically being brought in to service a herd come with records and are visually inspected for physical appearance.

Structural soundness is important to evaluate as it will impact performance and longevity. You need to see and evaluate this because it will not be qualified by a number on paper.

It is additionally important to evaluate their reproductivity through a breeding soundness exam. This should be done routinely to make sure the bull is still a viable option.

From this aspect, it’s also helpful to purchase a live bull that has been raised in conditions similar to the one you provide in your operation. This will ensure he can do his job and does not need to adjust to harsher conditions than he’s been acclimated to.

Points worth remembering

Be sure you don’t put all your eggs in one basket from a genetics standpoint when choosing a herd sire. . Many traits need to be considered. Choosing a bull because he is strong in one suit, may leave important traits overlooked or neglected.

Artificial insemination can be a powerful tool during breeding season, opening the herd to a larger pool of genetic traits that can influence change.

Small-scale producers must especially be judicious in their selection. Be mindful of negative correlations and trade-offs between carcass quality and performance traits.

Rachel Owens writes in her bulletin  Selecting the Right Bull for your Herd for North Carolina Cooperative Extension: 

“Selecting for only calving ease can lead to calves that stay small at weaning and yearling weights, which means less money in your pocket on sale day. However, you cannot select for every single trait, especially since some traits are inherently opposite. Consider how traits interact when making decisions.”

Again it is important to consider the traits you are selecting for and the potential risks of what other traits might be impacted or limited by the mating decision for the desired trait.

Choosing herd sires for the next generation of calves is a very personal decision based on a myriad of individual factors that vary by herd. Determine what traits most impact your operation, evaluate the tools available to help you choose sires and then look for the bulls that most closely fit your needs.

For some, this will be a single bull. For others, it could be several bulls. For some, this may mean creating their own bulls through A.I. or embryo transfer.

The American Cattlemen Podcast: New Opportunities for Producers

By Jessica Graham

The cattle industry is always changing and growing. Honestly, keeping up with everything in the cattle industry can be tough. That’s why we started The American Cattlemen Podcasts. They’ve made life so much easier. These days, you can listen to expert advice, industry updates, and even personal stories from other producers whenever and wherever you want. Whether you’re out in the truck, working in the barn, or just kicking back at the end of a long day, podcasts like The American Cattlemen Podcast bring valuable information right to your ears.

Why Not Tell Your Story Too?

Spring is a busy time in the cattle world. It’s prime season for sales—-bred heifers, bulls, select cows—you name it. Flipping through the pages of this magazine, you will notice a portion in the back dedicated to premier cattle sales and auctions. We support cattlemen from the small farmer to the larger specialized operations. We try to connect the right buyers with the right sellers. If you are interested in doing a Producer Profile, contact Dustin Hector at dustin@twinriversmedia.com.

That’s where the Producer Profile series on The American Cattlemen Podcast comes in handy. If you have an upcoming sale, get your voice out – literally. Through our “Producer Profiles” you have the chance to reach your audience, tell them how you specialize in your success and tell us about your upcoming sales. 

Let’s talk about marketing for a minute. If you’re like most producers, you’re great at raising top-notch cattle, but getting the word out? That’s a whole different ball game. The good news is podcasts can help.

The “Producer Profile” series isn’t just for buyers—it’s a golden opportunity for producers to share their story. Whether you’re running a small family farm or managing a big ranch, podcasts let you reach a huge audience without breaking the bank. Traditional ads can be expensive and limited, but one podcast episode? That can reach listeners across the country—even around the world.

You can use this platform to show off what makes your livestock special. What sets your genetics apart? Why should buyers choose you? A podcast lets you connect with potential buyers on a personal level. They’re not just buying cattle—they’re buying into your story and your operation.

To potential buyers, these episodes give you an inside look at different cattle operations. You’ll hear about their breeding philosophies, how they manage their herds, and what makes their genetics stand out. And it’s not just dry facts—you get to hear directly from the producers themselves. It’s like having a conversation with someone who really knows their stuff.

By listening to these profiles, you’re not just buying cattle—you’re investing in the vision and hard work of the producer behind them. Plus, you’ll probably discover some up-and-coming producers you might not have heard of otherwise. It’s a win-win: better genetics for your herd and a bigger network for you.

Looking Ahead: Podcasts Are the Future

The cattle industry might be steeped in tradition, but there’s no reason not to embrace new tools like podcasts. They’re easy to access, cost-effective, and a great way to build real connections. Platforms like The American Cattlemen Podcast make it easier than ever to bridge the gap between your hard work and the buyers who are looking for exactly what you offer.

Podcasts do more than just share information; they bring the cattle community together. With episodes that highlight upcoming sales and showcase different operations, The American Cattlemen Podcast is becoming a go-to resource for connecting buyers and sellers across the nation. Whether you’re selling your cattle or looking to buy, these episodes make it easier to find exactly what you need.

Upcoming sales aren’t just transactions—they’re events. They’re opportunities to share your hard work with the world and connect with others in the industry. Advertising your sale through a podcast episode means your message reaches beyond your local community to a nationwide audience of ranchers and producers. By sharing your story and highlighting what makes your cattle unique, you can turn a good sale into a great one.

So, as you gear up for fall cattle sales, don’t overlook the power of podcasts. Whether you’re tuning in to learn more about genetics or sharing your own story, podcasts can open doors to new opportunities and lasting relationships. Give it a try—you might be surprised at just how far your story can go.

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